Sales Customer Service

*** ****** *********, #****

Atlantic Highlands, NJ 07716

Phone 732-***-****

********@*****.***

Lainie Chates

Summary of Enthusiastic, passionate, and highly skilled make-up artist with over 35 years

Qualifications experience in the Beauty industry. Strengths include everyday, bridal, and

Experience special occasion makeup, skin care, customized client education, and

expertise in driving retail sales.

Sue Devitt Cosmetics New Jersey

Beauty Director

Partner closely with Macy’s Store Managers, Cosmetic Department Managers, and Impulse

Cosmetics associates to drive Sue Devitt sales in New Jersey and Delaware.

Launched and grew Short Hills to #1 within territory – Macy’s considers this counter the “Gold

Standard” for their other Sue Devitt doors

Launched and grew Woodbridge to #2 rank within territory

Create and lead customer events within the department to generate additional retail sales.

Master Class at Short Hills Macy’s with 14 attendees – generated $1700 sales

Trend Show at Christiana Macy’s - generated $800 sales

Dare to Go Bare Skin Care event at Woodbridge Macy’s – generated $600 sales

Educate and motivate Macy’s Cosmetics Associates on effective selling techniques, product

features and benefits, new trends and arrivals, and clienteling. Lead quarterly follow up sales

trainings.

Provide customized makeup applications and one-on-one skin care lessons.

Responsible for monitoring and maintaining retail presentation.

Too Faced Cosmetics Holmdel, NJ

Makeup Artist

Grew ULTA Holmdel to $75K retail sales volume for total 2010, which led this location to become

1 of 50 national focus doors.

Exceeded Total 2010 retail goal by 48%.

Spring 2010 +74%, Fall 2010 +34%

Q1 +57%, Q2 +91%, Q3 17%, Q4 +47%

Provided customized makeup applications.

Monitored and maintained retail presentation.

Elizabeth Arden Red Door Salon & Spa Gaithersburg, MD

Makeup Artist

Generated over $90K retail in services and product sales 2007.

Awarded prestigious Golden Red Door Pin for outstanding retail sales 2007.

Won national award for Outstanding Customer Service and Product Knowledge 2007.

Won award for Top Retail Sales 2006 - personally generated 10% of the spa's total YTD sales.

Able to achieve high retention/repeat customer rate thru strong clientele in-spa interaction and

after-visit follow-up.

Provided customized makeup applications and lessons.

Monitored and maintained retail presentation.

Estee Lauder Boston, MA

Promotional Event Coordinator and Beauty Advisor

Traveled throughout the Northeast region to launch new products and open new doors at major

retail department stores.

Performed cosmetic and skincare make-overs.

Generated additional revenue sales thru in-store promotion and marketing.

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