Sales Account Executive

JULIE PAPPAS

**** **** **** ****, *******, FL ***14 407-***-****

***********@*******.***

SUMMARY OF EXPERTISE

Polished sales and marketing professional recognized for diligent account

management; new business generation; clear and effective internal and

external communications; orchestrating organized product launches, training

programs, public relations content and special events.

PROFESSIONAL EXPERIENCE

Director of Marketing, The Pappas Group- CPA and Law Firm, Orlando, FL 2012-

Current

Central Florida CPA/Tax Law Firm, specializing in IRS Issue Resolution.

. Established Advertising, Marketing and Communications Strategy to current

clients utilizing direct mail outreach, email marketing with Constant

Contact and editorial placement in relevant publications.

. New Business development through networking events and tradeshows.

. Authored and submitted Press Releases to various financial and law

related publications throughout Florida.

. Successfully launched expert tax related columns in Winter Park Maitland

Observer Newspaper, Baldwin Park Living Magazine, Osceola Realtor

Magazine and other publications.

. Instituted revised SEO and SEM strategy with new vendor.

Local Sales Manager, ESPN Radio, Orlando, FL 2011-2012

Exclusive broadcast affiliate co-branded with the world-wide leader in

sports programming

. Promotional strategy origination, development, implementation and

evaluation.

. Focused selection, approach and presentation to qualified advertisers to

match station demographics.

. Monitoring of budget pacing, quota assignment, accounts receivable

management and collection.

. Sales staff hiring, training, coaching and career development.

. Extensive electronic creation of sales and promotional materials.

. Represented station at networking events and advertiser special events.

Direct Mail Manager, AT&T Advertising Solutions, Maitland, FL 2011

Central Florida division of Yellow Pages Directory, YP.com, YP Texting, YP

Connect and Digital Express

. Designated product champion responsible for sales strategy coaching for

40 sales representatives.

. Responsible for educating and training Yellow Page advertising clients to

utilize custom AT&T web-based direct mail portal and assist with direct

mail strategy, design, production coordination and ROI tracking.

. Charged with new product launches to division management, sales force and

advertisers.

. Awarded Certified Direct Marketing Professional designation after

completion of DMA's 50 hr. online coursework and testing.

. Completed Harvard Business School's Stepping up to Management 25 hr.

online training course.

Senior Account Executive, Genesis Direct, Orlando, FL 2010 to 2011

Regional direct marketing production services company providing strategic

direct mail advertising campaigns

. Generated awareness of company services in Orlando business community and

create new revenue streams for the under-developed market.

. Established advertising prospects through One Source lead database, media

research, cold calling, attending networking events, manning tradeshows

and joining industry sales and marketing organizations.

. Crafted strategy and pricing proposals for new clients and facilitated

all projects while working remotely from corporate office.

Direct- Mail Coordinator, Remington Colleges, Heathrow, FL 2007 to 2010

National for profit career -college offering vocational training diplomas &

degree programs across 18 campuses

. Managed the complete re-design, print production and distribution of 6.5

mm annual direct mail pieces and a $1.6 mm annual budget with award

winning, cost effective new student acquisition campaigns.

. Introduced a multi-touch, highly personalized, lead recirculation

campaign resulting in additional student enrollment lift of 32% ROI after

19 months in marketplace.

. Managed national open house events that generated company record revenue

results.

. Attained legal and academic content compliance approval for all direct

marketing and outdoor programs.

. Partnered with advertising agencies and print vendors to provide cost

effective and on deadline deliverables.

. 43% increase in student leads, 50% increase in student applications and

58% increase in student enrollment directly attributed to new mail

programs after 28 months in marketplace.

Page 2: Resume for Julie Willingham-Pappas 407-***-****

***********@*******.***

Sr. Account Executive, Tribune Direct/Orlando Sentinel, Orlando, FL 1999-

2007

Orlando sales team member representing the national direct marketing

division of the Tribune Corporation

. $6,250,000+ cumulative sales performer charged with new business

development and account management.

. Generated innovative advertising solutions for local, regional and

national clients.

. Maximized advertising revenue opportunities through effective direct mail

solutions for client base.

. Consulted with clients and advertising agencies on project goals and

deliverables.

. Consistent award winner for revenue generation and new product

development including President's Award, Golden Circle Sales awards and

multiple Employee and Salesperson of the month designations.

Field Sales Representative, Levolor Home Fashions, Orlando, FL 1998-1999

National consumer window treatment manufacturer with distribution in home

improvement & department stores

. Reduced territory's 15% sales deficit through store associate training,

new product introduction and focus on product placement in competitive

store environments.

. $1,000,000 territory consisted of 100 national accounts including Home

Depot, Lowe's, J.C. Penney and Sears.

Account Manager, Office Depot Commercial Division, Orlando FL, 1998

B2B division of national office product retailer

. Generated sales for Orlando companies that have more than 30 executive

level employees through telephone prospecting, cold calls, mail campaigns

and trade shows.

. Increased gross profit by 8% and sales revenue consistently doubled each

month.

. Successfully solicited and closed the United States Postal account,

including all 200 post office branches from Wildwood to West Palm Beach,

FL.

Account Executive, ADVO, Orlando, FL 1994-1998

Largest national shared mail provider. Products included the 'Missing

Child' card & wrap with inserts

. Converted non-producing sales territory into a profitable and growing

segment of the Central FL division.

. Aggressively targeted and closed select retail businesses with high

revenue and mailing frequency potential.

. Effectively generated new advertising revenue via cold calls and mail

campaigns; organized and managed advertiser's ad placement.

. Consistently met and surpassed sales performance quotas and growth goals.

. Awards included: Quota Buster, 1995; President's Club for exceeding

yearly quotas, '95, '96 and '97.

Director of Outdoor Advertising, Schoolfield Properties, Kissimmee, FL 1990-

1994

Land developer and owner of 46 billboard panels, commercial office space

and retail shopping center

. Generated mail solicitations and cold-called potential billboard

advertisers and Orlando's advertising agencies.

. Negotiated leased billboard space to advertisers; designed artwork;

contracted painters; oversaw board structure maintenance.

. Consistently generated annual billboard rental revenue in excess of

$250,000.

. Record 'sold' rate of 98% in 1993 of billboard rentals.

. Additional responsibilities included commercial leasing, shopping center

management, planning of special real estate ground breaking events and

submitting press releases to announce new projects.

Intern/Account Executive, Westminster Publications, Kissimmee, FL, 1988-

1990

Bi-weekly local newspaper and weekly shopping guide published in Osceola

County, FL

. As intern, completed daily sales calls; designed ads; collected monies;

kept complete records for vacationing salespeople; assisted in ad

production, billing and circulations departments. Returned for holiday

breaks and accepted a full time sales position upon college graduation.

. As Account Executive sold newspaper advertising programs for retail

clients in designated sales territory.

. Implemented new advertising promotions for shopping centers and downtown

merchant associations

. Awarded 'Salesperson of the Month for June and July 1989.

EDUCATION

University of South Florida

Bachelor of Arts in Mass Communications

Minor in Psychology

1985-1989

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