Sales Marketing

Stephen G. Lofthus

**************@*****.***

***** *********** ****

Cellular 317-***-****

Westfield, IN 46074

Professional Profile

Accomplished sales and marketing professional who excels in new acquisition

account sales and major account management. A leader who stands out among

peers as documented in sales stack rankings reports and in annual top sales

award recognition. Sales Professional with a consistent track record of

demonstrated sales success in the business-to-business marketing

environment. Polished consultative presentation style. Strategic contract

negotiation skills.

Gigi's Cupcakes

Indianapolis, IN Marketing Manager

2012-Present Gigi's Cupcakes is a national cupcake

franchise that offers over 250 flavors

. Oversaw the tactical implementation of consumer relationship marketing

programs, resulting in a more targeted marketing approach and an

increase in the consumer base

. Defined and positioned Gigi's Cupcakes brand and products to end user

consumers

. Marketing share gains of up to 25% on newly launched and existing

product lines

. Created sales approach as it pertained to corporate accounts

. Created launch schedules, advertising, direct and indirect marketing

campaigns, social media, email marketing, promotions, sales tools and

event marketing

. Oversee pricing strategies on new and existing products to ensure

competitiveness and profitability objectives are achieved

. Determined profitability and viability of product enhancements and new

products

HD Supply

Indianapolis, IN

Territory Manager

2011-2012

HD Supply Facilities Maintenance is a leading supplier of maintenance,

repair, and operations (MRO) products. We serve multifamily, hospitality,

commercial properties as well as healthcare, and government facilities. We

are a customer-focused business delivering the highest quality products,

support, services, and fulfillment in the industry.

. Managed a territory of 1.7 Million

. Created and presented solutions related to business objectives

. Able to build and sustain effective customer and partner relationships

. Practiced in transforming vendor/customer relations to that of a

valued business partner

. Implemented best practices to increase overall market revenue

. Identified potential new clients and business opportunities

. Created and negotiated terms and conditions for accounts to

effectively manage overall profitability at each assigned account

. Analyzed and understand industry market trends, competition, products,

and pricing that may impact sales efforts and communicate this

information to all sales management and other departments as

necessary.

ThomasNet Web Solutions

Minneapolis, MN

Internet Marketing Consultant 2008-

2010

Engineers' and buyers' choice for finding trusted suppliers. The only free

platform designed for sourcing components, equipment, MRO products, raw

materials and custom manufacturing services. Thomasnet is an industrial

search engine for engineers and buyers to evaluate product and service at

POS.

. Account Consulting/Management

. Cultivate new accounts by foot canvassing, cold calling, and

networking; while growing existing account revenue by new business

development

. Analytics Consulting/Management and developed proposals and contracts.

Build rapport with clients, proactively negotiating and renewing

contractual agreements

. Consultative Sales/B2B

. Knowledgeable in CRM management platform

. Worked with small and medium sized businesses with SEO/SEM, Thomasnets

products and services, and Google Ad words to create an online sales

tool

. Implemented new websites directly related to sales

Metropolis Marketing Inc.

Minneapolis, MN

Owner 2006-2008

Metropolis Marketing is a marketing company providing the Minneapolis area

with an outdoor advertising medium. Our company is successful with the

creative use of non-traditional Out-Of-Home media to meet the evolving

needs of our advertisers.

. Prospecting for new business and studying market trends

. Media consulting with outdoor advertising

. B2B sales and analytics management

. Created new sales presentations and budget negotiation

. Controlled organizational skills: multiple projects with deadlines,

maintaining and building a working pipeline

. Prospecting by generating a network of new business

. Proposal/quote generation.

Education

East Central University

Ada, Oklahoma

Bachelor of Science, Business Administration & Psychology

Professional Affiliations & Community Involvement

. President's Club at ThomasNet

. Rookie of the year at Wells Fargo

. East Central University Men's Basketball Team

. NCAA Division 2 Men's Basketball

. Wells Fargo financial Eagle Award for Outstanding Achievement

. Volunteer for the American Diabetes Association

. Counselor at Camp Needlepoint

. Member of the Small Business Association

. 9th Grade Coach for Eden Prairie Eagles and AAU

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