Sales Customer Service

Robert D. Lawrence

***A New Highway Apt *-F, Hauppauge, NY 11788 516-***-**** 631-357-

**** ***************@*******.*** Linkedin.com

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Sales Manager - Senior Account Executive

Leadership / Training / Counseling / Recruiting / Consultative Selling /

Marketing / Best Practices / Performance Improvement

Proven success in key account management, lead generation, performance

management and sales team leadership. Won and managed major accounts,

achieved double-digit sales growth and developed new revenue streams for

B2B and B2C selling environments. Strong track record of improving sales

performance, relationship building and account development. Managed staff

of 45

. Increased Branch revenue 20% by building solid Commercial growth of

products.

. Identified sales opportunities for new Raymour & Flanigan store,

increasing revenues $1.1M

. Revamp media packages and pricing at Katz Media, increasing sales 100%.

. Developed new corporate B2B strategy for R&F, winning key account.

. Redesigned sales training program for Seaman's, boosting first year

revenue 18%.

Special Skills: Building top-performing, customer-facing sales teams.

Developing long-term, trust based relationships with key accounts.

Identifying and capitalizing on new business opportunities and offered

solutions to challenges. Optimizing results through strong leadership,

organizational and interpersonal skills. Developing comprehensive training

initiatives.

BA, Marketing, American Intercontinental University. (GPA 3.9)

A.A, Business Administration, American Intercontinental University. (With

Honors)

Life Licensed - State of New York Department of Financial Services

Selected Accomplishments

Sought new commercial business through cold canvassing and marketing

strategies for Long Island Region, increasing revenues by 20%. Recently

launched new product in the NY region in conjunction with the coordinated

partnership of Athena, a non-profit organization. Provided quality

products, excellent customer service and increased retention rates of

customers not previously seen in this market. Trained fellow staff members

in relationship building and networking techniques. Created opportunities

in niche markets through customized planning and attention to customer

preferences and details.

Identified sales opportunities for new Raymour & Flanigan store, increasing

revenues $1.1M. Recently launched NY division faced competitive challenges.

Uncovered needs and offered services unmet by competition. Retrained staff

in art of consultative sales. Seized opportunities to monopolize local

furniture business and improve customer relationships. Turned clients into

avid fans, endorsing products and additional services. Earned prestigious

million-dollar club status.

Revamped media packages and pricing at Katz Media, increasing sales 100%.

Company needed to increase commercial time-slot contracts. Reviewed current

goals and marketing plan. Developed, organized and directed administrative,

sales and marketing initiatives. Designed and customized time-slot

solutions for clients. Retargeted efforts on building repeat customer base.

Steadily increased revenues.

Developed new corporate B2B strategy for R&F, winning key account. Key

decision maker for model homes was evaluating local retail stores to

furnish new sample home. Approached potential client and established

rapport, utilizing total room purchase concept. Negotiated and won

exclusive repeat business, locking out competition and increasing R&F

annual revenue.

Redesigned sales training program for Seaman's, boosting first year revenue

18%. Company lacked effective training methods. Volunteered to design train-

the-trainer program. Conducted seminars and sales meetings, focusing on

creating customers for life and allowing quick reaction to marketing needs.

Established high-performance sales team.

Played key role in rolling-out new store location, increasing territory

revenue 34%. Recruited to manage R&F grand opening of new store.

Collaborated with regional sales team to source new hires. Developed new

sales strategies and implemented methodologies to connect with new

prospects and extended additional services to existing major accounts.

Built store to number one unit in North East.

Career History

Outside Commercial Sales Consultant, Crystal Springs (2011 - Present)

Obtained Business-to-Business, Commercial account acquisitions of bottled

water, coffee services and filtration systems. Built brand awareness,

recognition and growth through strategic consulting, cold calling,

networking and online advertising, including business strategy development.

Responsible for territory/ route development throughout the region.

Negotiated delivery schedules, pricing and allocation of proper equipment

for every client based on consumption, budget and space requirements.

Debt Management Counselor, Vortex Debt Group (2010 - 2011). Adhered to a

strict 200 -300 telephone calls per day minimum/ five hour talk time quota.

I qualified potential debt management clients and provided solid,

achievable and personal solutions to their current financial crisis.

Counseled all clients on credit policies, debt settlement, debt management

procedures as well as bankruptcy guidelines. Displayed thorough knowledge

of and followed all Canadian and American statutes and guidelines.

Store Manager, Select Comfort Galleries (2008 -2009). Managed and sold high-

end bedding and accessories for South Shore Region. Coordinated all

sales, asset protection, marketing efforts at store level, and I met all

sales quotas.

Showroom Manager, Raymour & Flanigan (R&F), 2005-2008. Recruited to

increase daily business. Managed and mentored high performing sales teams.

Responsible for day-to-day sales reporting. Developed short and long-range

goals.

Senior Sales Executive/Trainer, Seaman's Furniture, 1995-2005. Responsible

for providing feedback and accurate forecasts to management. Demonstrated

add-on features, including warranties and protection plans, total room

purchase concept. Cultivated book of business.

Telemarketer, Covenant House, 1993-1995. Developed marketing presentations

to generate pledges and demonstrate to contributors how donations are being

utilized. Trained telemarketers using Best Practices. Implemented staff

performance initiatives to increase contributions and improve productivity.

Media Sales Assistant, Katz Media, 1990-1993. Negotiated rates and

scheduled commercial time slots for clients in industries, including

retail, wholesales, auto dealers and hospitality. Prepared buying orders,

reviewed contracts and invoices for discrepancies. Served as liaison

between client, Radio/TV stations and advertising agencies.

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