Marketing Manager
Resume:
Scott Fiesel
Online Marketing Professional
************@*****.***
Summary
I am an internet savvy marketer with the ability to develop campaigns and create strategies which not only
develop web traffic and lead generation but increase ROI. I am fluent with SEO, social media, email marketing,
mobile marketing, automated marketing systems, web analytics and pay-per-click marketing.
Specialties
I have experience in the Healthcare Industry and Online Digital Marketing and Mobile Marketing.
Experience
Digital Marketing Manager at Mojiva
March 2011 - May 2012 (1 year 3 months)
• Generated an average of 65 to 70 leads per month for the sales team through online channels
• Created and wrote the Mojiva and Mocean Mobile blogs which generate over 4,800 pageviews per month.
• Created several mobile websites for Mojiva, Mocean Mobile the Mojiva Mobile Creative Alliance.
• Designed and created the Mojiva Mobile Creative Alliance website and the Publishers Annex website.
• Increased newsletter open rate to an average of 35% and CTR to an average of 13%.
• Created ad campaigns which have a direct correlation to leads generated through marketing automation
provider Loopfuse.
• Nurtured “Mobile Ad Pros” Linkedin Group which now consists of over 1,200 members
SEO & Analytics Manager at Thomas Publishing
July 2010 - February 2011 (8 months)
• Initiated ManagingAutomation.com, Manufacturing-Executive.com and Manufacturing Leadership Summit
facebook fan pages.
• Achieved a 43% increase in site visits by fixing technical SEO problems and moving site content outside of
the registration gate.
• Increased email subscribers by 142% and CTR by 316% by sending dynamically created email newsletters
based on user preference established through their digital body using the automated marketing system,
Eloqua.
1 recommendation available upon request
Online Marketing Consultant at HearMore.com
2009 - 2010 (1 year)
• Created and promoted the HearMore.com facebook fan page and went from 0 to 338 fans over a four week
period.
• Achieved a 10% increase in email newsletter CTR by cleaning the house list and implementing best
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practices.
• Decreased PPC spend 23% by eliminating some negative ROI ads and improving others through A/B split
testing.
• Increased site traffic by 28% by integrating the company blog and improving SEO quality of blog posts.
• Implemented transactional email marketing by including a 30 day coupon code within order confirmation
emails.
Web Marketing Manager at Qosina/Qosmedix
November 2007 - May 2009 (1 year 7 months)
• Increased paid search conversions by 126%.
• Drove a 19% increase in organic site traffic by positioning the company on the first search engine results
page for industry key words and phrases.
• Increased brand name recognition by becoming an active participant in social media such as blogs, twitter,
linkedin and others.
• Updated the Qosmedix email newsletter to better appeal to its target audience and increased click through
rates by 8%.
• Utilized email to obtain and retain businesses who are interested in medical device and cosmetic component
B2B markets.
• Spearheaded customer survey campaign which helped us to understand the problems and needs of our
customers. These surveys enabled Qosina and Qosmedix to stay competitive in their markets.
• Maintained an error-free website through constant scrutiny and project management. Managed two website
producers.
1 recommendation available upon request
Webmaster at North Shore - Long Island Jewish Health System
December 2001 - November 2007 (6 years)
Manage ongoing maintenance and development of www.northshorelij.com. Develop plans for promotion and
expansion of site.
Responsible for search engine optimization, technical support, social media and viral marketing.
>Created a 91% increase in site visits.
>Expanded the content of the site to over 10,000 dynamic pages.
>Improved work flow by migrating the site to a content management system.
>Organized and managed the site through two major redesigns, and several major alterations.
>Created an in-house team of two Web Editors and a part time Programmer.
>Located external content to publish on the site and managed its integration.
>Increased page rank for localized medical search terms.
>Increased site traffic from social media sites like YouTube and www.del.icio.us
2 recommendations available upon request
Sr. Web/Graphic Designer at Web Marketing Associates
October 2000 - February 2001 (5 months)
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Web Marketing Associates was formed to create a targeted marketing game web site called Qmillionaire.
They also develop web sites for outside clients.
I was responsible for managing the work flow of all in house jobs, as well as leading and working on the
design for the Qmillionaire web site.
Other responsibilities include designing and producing any print collateral for marketing and advertising.
Sr. Web/Graphic Designer at Redscope
August 1998 - October 2000 (2 years 3 months)
I was responsible for supervising other designers and freelancers. I created scheduling for all web and
multimedia jobs. Design, create and maintain client web sites. Other responsibilities include designing and
producing any print collateral for marketing and advertising.
Motion Graphic Designer at Venture Direct
September 1997 - August 1998 (1 year)
Create animated banner advertisements for the World Wide Web. Design postcard advertisements for card
packs. Create ads for various magazines.
Sr. Web/Graphic Designer at The Coastal Group
February 1996 - January 1997 (1 year)
Create from concept to completion a web site suitable to the clients needs. Code HTML, create graphic
images, scan film, prepare images for fast downloading, color correction and retouching, uploading all data to
the ISP and maintain all web sites. Responsible for creating and maintaining the companies' web site.
Certifications
Google Adwords Individual Qualification
Skills & Expertise
SEO
Online Advertising
PPC
Email Marketing
E-commerce
Organic Search
Mobile Marketing
Social Media Marketing
Web Analytics
Web Project Management
Mobile Content Management
Google Analytics
Eloqua
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Loopfuse
Web Content Management
SEM
Mobile Internet
Digital Marketing
Education
New York Institute of Technology-Old Westbury
BFA / CG, Fine Arts and Computer Graphics, 1990 - 1992
Activities and Societies: Magna Cum Laude, Nu Epsilon Tau Honor Society
Interests
Management Training, New Technology, Investing, Digital Photograph, Usability Research, Science Fiction,
Reading Novels, Parenting, Music
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Scott Fiesel
Online Marketing Professional
************@*****.***
4 people have recommended Scott
"I was Scott's immediate supervisor, and found him to be consistently pleasant, tackling all assignments with
dedication and a smile. Scott is a take-charge person who is able to present creative ideas and communicate
the benefits. He has successfully developed and executed pay-per-click, social media, email and organic
marketing plans and measured those plans against established baselines and business rules. Scott would be a
great asset to any team. I highly recommend Scott for employment."
Mary Zagrobelny, VP, Product Marketing, Thomas Publishing, managed Scott at Thomas Publishing
"Scott has a great eye for design and is always looking for new ways on improving the www. He has a great
sense of humor and is a great guy to work with. Anyone should be proud to have him on his team!"
Melissa Cato, Graphics Manager, Qosina, worked directly with Scott at Qosina
"Scott always managed to enhance our website and manage others with optimism and good humor. It was
always a pleasure to work with him."
Pinto, Michelle, Director, Media Relations, North Shore-LIJ Health System, worked with Scott at North
Shore LIJ Health System
"Scott always embraced new technology and was always on the lookout for ways to apply this technology and
techniques to our existing web site allowing for its constantly growth and evolution. He would be an asset to
any organization."
Frank Adamo, Corporate Director of Marketing, North Shore LIJ Health System, managed Scott
indirectly at North Shore LIJ Health System
Contact Scott on LinkedIn
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