Marketing Development

PROFESSIONAL OVERVIEW

With over * years of Marketing and Website Development expertise, my hands-

on experience in Search Engine Optimization (SEO) and general Internet

Marketing maximizes my ability to deliver efficient, productive and

measurable results. As an enthusiastic, self-motivated and recognized team

player, my passion for top placement and maximum return on investment (ROI)

are promoted throughout my effective marketing strategy development.

AREAS OF EXPERTISE

. Strategic plan for sales, Marketing and branding. With a 360 degree

overview: Tech side, Business process and Marketing

. UI/UX design, User centered focus

. E-Commerce Development: Create and launch e-commerce business service

- demonstrating expert knowledge in marketing strategies to create

user friendly content pages.

. Marketing Management: Measurement of SEO strategy through extensive

A/B testing - overall increase in rankings, resulting in increased

traffic, conversions and revenue that meet or exceed client's

conversion goals and expectations.

. Keyword Research and Marketing Review: Research keywords utilizing

tools such as: Google Adwords Keyword Tool and Insite Interactive.

. Marketing Tracking: Implementing and deep analyzing Google Analytics

tracking on both secure and public-facing websites using Google-

approved methods.

Website Development

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

PHP/MySQL

Java Script

Insite Interactive

Google Analytics

Google Adwords

Extensive Keyword Research

E-commerce

Affiliate Marketing

Adverting

Professional Accomplishments

Independent E-Commerce Specialist

. Provide contractual e-commerce services and support in development and

operation of small to large online merchandising business.

. Utilize marketing tools to enhance and measure multi-channel outreach

including EBay, Amazon, Google Analytics, Google Adwords and Search

Engine Optimization/Marketing.

. Perform routine website development to ensure increased and unique

traffic flow and efficient consumer usability using Insite Interactive

tools.

. Oversee shopping cart integration of payment processing and shipment

fulfillment of online merchandise to ensure optimal return-on-

investment (ROI) and reliability of supplier resources.

Digital Marketing Manager

. Managed website redevelopment of Israel's www.retorno.org website -

collaborating with India's programming team to establish an effective

SEM campaign.

. Utilized SEO tools to land 1st and 2nd place site-landings with

effectively developed keywords.

. Successfully doubled unique traffic of website within first two weeks

of SEM campaign.

Website Developer

. Managed website development of the following: Holyland and Weevit.com

. Provide UI/UX design development - lead and collaborated with

technical staff on website design to ensure efficient build of user

interface applications, back-end databases, and complex web pages.

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