Sales Manager
Resume:
LESLIE HEIZLER
Sunnyvale, CA
*********@***.***
SKILLS:
. Strategic and tactical selling skills.
. Ability to work independently and also work as a team player.
. Strong communication, presentation and closing skills.
. Resourcefulness- able to act effectively or imaginatively, especially in
difficult situations.
SUMMARY OF STRENGTHS:
. Packaging the company's unique value proposition.
. Solution Consultant Selling Approach.
. Following up and managing relationships to win campaigns and RFP's.
. Analyzing campaigns performance and optimize results.
. Meeting aggressive sales quotas.
. Sustaining a high sale-through rate across all categories by taking
command of sales cycles.
Also have extensive experience working with:
. OEM communications devices & solutions.
. Development of strategic alliance partnership programs.
. Selling total systems solutions including SAAS and Avaya Unified
Communications
Managed Services.
. Strong technical knowledge of telecommunications, and cloud computing.
. Creating Google AdWords Campaigns and CPC (Cost Per Click) agreements to
help drive traffic to web sites.
. Lead generation, SEO procedures and Social Media Optimization- RSS Feeds,
Social News, Blogging, writing company profiles on LinkedIn, Facebook,
etc.
. Expertise in Philippine Culture and Business Practices.
PROFESSIONAL EXPERIENCE
Masters of Communication- Hayward, CA Jan 2008- Present
Sales Manager/Online Marketing- Inside/Outside Sales (Regional &
National)
Communications company that provides design, installation &
maintenance of phone / data communications
systems, OEM system products and solutions to small /medium / large
size companies.
Development of strategic alliance partnership programs with Panasonic,
Avaya, and Northern Telecom.
. Selling total systems solutions to new & existing customers within
assigned territory including cloud based SAAS solutions.
. Sales cycles include proposals, presentations, negotiating bids,
customer pricing, product support.
. Generated over $50,000 of new revenue from 10 newly created
accounts.
. Achieved quarterly and annual revenue targets of $1 million.
. Always over 100% of quota.
. Established annual contracts from monthly agreements.
. Excelled all sales teams to exceed all monthly team sales quotas.
. Strong technical knowledge of telecommunications.
. Improved previous prospecting system, lead generation and SEO
procedures.
. Created & Maintained "Google AdWords Campaigns" for company.
. Created CPC (Cost Per Click) agreements to help drive traffic to
company's website.
My experience in the OEM market includes controlling and broadening
the diversity of communication product lines while at the same time
negotiating competitive pricing and facilitating available inventory.
Selling SAAS Solutions included videoconferencing technology with
business collaboration tools, such as conference moderation and
management, screen and file sharing, and broadcasting.
I have a strong "rolodex" in the technology, semiconductor, and
communications industries.
Online Marketing was challenging, many of our client's websites were
new and needed branding.
This kind of sales experience can help me sell SAAS Solutions,
quickly brand any company in the marketplace and help drive traffic
to their website as well.
FTP ONLINE- Fawcette Technical Publications, San Mateo, CA Jan 2005-
Jan 2008
Regional Sales Manager- Inside/Outside Sales (Regional/National/Global)
Website provides technical information to enterprise level IT & Development
Professionals which helps them develop applications & deliver services.
Selling online advertising products across all of the FTPOnline vertical
channels- .NET Development, Windows IT, Java, & Architecture. Main clients
were C-Level Executives in Enterprise Companies and their related
advertising agencies including Independent Software Vendors, Application
Service Providers, System's Integrators, and Value Added Resellers.
Products included sponsorships, newsletters, webcasts, portals,
whitepapers, special custom
publishing projects, and Enterprise Architect Digital Magazine.
. Re-established new contractual relationships with major companies
such as Microsoft, Oracle,
Sun Microsystems, HP and their related ad agencies.
. Designed and implemented marketing campaigns across different
platforms.
. Increased company's market share by penetrating new markets.
. Opened 3 new accounts during first month of employment & activated
all dormant accounts.
. Exceed all sales quotas and generated over $100k of new revenue by
third month of employment.
. Created customized Media Plans based on RFPs and oversaw implementation
of all plans.
. Trained new sales personnel on how to successfully prospect for
new clients.
Through this experience I improved my abilities; utilizing resources
to find the low hanging fruit, recognizing sales cycles, negotiating
pricing and closing business deals. I have a strong "rolodex" of
enterprise companies and their related agencies.
MicroTimes Magazine (Primedia Co.), Oakland, CA Jan 2000 - June2004
Senior Sales Executive - Inside/Outside Sales (Regional and
National)
Offering internet website sponsorship programs/custom publishing on
our website & print advertising
in a full color statewide information technology news publication.
Focused to accomplish the technology information needs of the IS
Mgr and Business Executive primarily within the small and mid-sized
business market sectors. Advertisers include ISP's, DSL's, VAR's,
Computer Resellers, and System Integrators.
1. In charge of national and regional sales operations and new market
penetration.
2. Oversee all accounts, ad layouts, and account receivable control.
3. Consistently exceeded all goals set for my regions.
4. Successfully converted all month-to-month advertisers into yearly
contracts.
5. Won the award for highest revenue producer.
6. Trained interns on how to create professional sales proposals.
This sales experience was helpful because I learned how to take a
"consultative needs analysis approach" to potential clients and
properly demonstrate how a value added solution based proposition
would best fit their customized needs.
SPECIAL ONE TIME PROJECTS
Global Sources- Sunnyvale, CA Oct 2007- May 2008
Sales/Marketing Consultant to Sales/Marketing Departments
(Regional & Global)
Products include full color publications, online vertical channels,
webinars, white papers, newsletters, e-books, custom publishing micro-sites
and trade shows.
Target audience- Design Engineers and Upper Management in the design
and product procurement stages of the top100 OEM's in Mainland China's
Electronic Industry.
. Consulted on prospecting system and SEO procedures for sales teams.
. Developed cross-referencing system for sales teams- with no assigned
territories.
. Composed outlines describing company products and sales
presentations.
. Created active database of over 300 prospects for sales team.
. Created sales pitches and questionnaires for client meetings.
SALES INSTRUCTOR
Chandler Wilson - Campbell, CA
Sales Trainer - Instructed weekly sales seminars that included
lectures and one-on-one
role-playing to ensure the students understand the information
presented.
Assisted in all day sales workshops.
SEMINARS
CRM Executive Bootcamp Seminar
This briefing provided a working definition of CRM. Described the current
CRM
components and emerging trends. Offered advice on how to formulate a CRM
strategy and highlighted leading CRM executive issues. Detailed all
components of the CRM value proposition, and revealed the10 critical
success factors for making CRM happen.
EDUCATION
San Francisco State University, San Francisco, CA.
Bachelor of Science Degree, Business.
Member of San Francisco State University Advertising Club, The
American Advertising Federation and
National Restaurant Association.
Balboa High School, San Francisco, CA.
Editor of the Buccaneer newspaper for two semesters.
Student Council Representative.
Captain of the Varsity Track and Field team.
Enjoy scuba diving - member of the National Association of Underwater
Instructors
and the Professional Association of Diving Instructors.
Also enjoy international travel, dancing, swimming, bodybuilding, and
photography.
Arm-wrestled Steven Segal in a San Francisco Restaurant.
REFERENCES: Furnished upon request.
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