Manager Customer Service

KAROLINE ZELLER

***** ********** *****, *******, ** 46038 • 317-***-**** • ab9cv0@r.postjobfree.com

CHANNEL & PRODUCT MANAGEMENT

Proven track record of building partnerships and coalitions among clients and vendors. Experience in leading the design,

development, and execution of consumer products for various mass retailers. Areas of expertise:

• Coalition and Partnership Building • Media Campaign Management

• Sales Presentations • P&L and Budget Management

• Teamwork and Group Facilitation • New Business Development

PROFESSIONAL HISTORY

Creative Converting, Indianapolis, IN

Associate Channel Manager- Mass Specialty May ‘12- November ‘12

• Recruited to supervise mass specialty channel comprised of twelve pinnacle accounts including Jo-Ann Fabrics,

Hobby Lobby, Michael’s, Bed Bath & Beyond, Meijer, and Crate & Barrel.

• Held P&L accountability for $13M of business managing all aspects of design, marketing, production planning &

long-term strategic objectives.

• Generated $1M of incremental revenue by repositioning existing product in a previously under-tapped market.

• Responsible for presenting and compiling account deliverables along with sales counterpart.

• Specialized in custom product solutions to best accommodate specific buyer needs & requests.

• Consistently demonstrate ability to prioritize across numerous accounts to maximize resources and provide first-

class customer service.

Creative Converting, Indianapolis, IN

Associate Channel Manager- Wal-Mart September ‘10- May ‘12

• Integral member of three-person team servicing business worth over $25M in annual sales.

• Developed quarterly end cap proposals contributing $500k of top line dollars in 2011.

• Responsible for coordinating custom item setups with BOM and managing Wal-Mart item creation via GDSN and

Retail Link.

• Spearhead competitive environment assessments & maintained company database of market reviews.

• Managed product-testing process to meet Wal-Mart’s stringent safety and compliance guidelines.

Creative Converting, Indianapolis, IN

Associate Channel Manager- Grocery, Drug, Club & Dollar March ‘10- September ‘10

• Served as a liaison between customer and company on a cross-functional team consisting of marketing, new

product development, manufacturing and sales to aid in the development and execution of custom programs for

key accounts.

• Developed sample request procedure to ensure superior quality and timely delivery.

• Responsible for packaging approval process and accuracy of product formatting.

GreenLight LLC, Indianapolis, IN

Marketing Manager May ‘09- March ‘10

• Solely responsible for website content and social media sites.

• Wrote press releases for industry magazines, consumer enthusiast blogs & product blasts to key customers.

• Generated sales in the specialty toy market via cold calling.

• Planned and executed domestic & international trade shows.

EDUCATION

Butler University, B.S. (Major in Marketing)- 2009

Butler University, MBA- Anticipated August 2013

ACCOMPLISHMENTS

• 2012 Wal-Mart Supplier of the Year, Quarter 2

• 2013 Butler University Board Fellows Intern

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