Lisa Sue Joseph
Long Beach, New York 11561
516-***-****, 516-***-**** Cell
*******@*********.***
Sales and Merchandising Executive
Objective A brand label Sales and Merchandising professional, with a proven track record, seeks a career opportunity
in Sales/Sales Management
Experience Cosmetics,Consumer Goods,Vitamins,Supplements Beauty& HBA Health Wellness, Equipment& Services Division,
International Suppliers
Smiles Inc. International Beauty Concepts.
Regional Manager,BusinessDevelopment,Client Services, Training, Licensing brands, &Regional.Demonstrator
2001 –
Promotions, International Suppliers Evaluate maintain operation for
Present
Wholesaler,DistributorConsumer/PersonalCareWellness,Beauty Supplies
Promotional Products..Program&Services. Aesthetic-Medical Equipment/Devices-Furniture Dead Sea
Skincare/Minerals Cosmetics, Vitamins/Supplements, Wigs, Hair Restoration, Fashion& Spa Apparel & Accessories
Developed innovative Brand Label Sales and E-Commerce Internet, Online Marketing, Administration, Merchandising
Events Planning Education,& Training. Trends. Analysis..ROI,
Advertising. Target products/services.to: Salons, Spas Mass Merchandisers :Costco,Wal-Mart(C), CVS, Resorts:
Bellagio, Wynn Upscale: Belk, Saks Nordstrom Bloomingdales
Aesthetic Laser Medical Equipment: Dermatologists/Surgeons, Physicians, Medical Spas
Maintained existing through Customer Service Sales and Business Development. Market Trainer
Trade Shows. Promotional presentations.Seasonal Product Launches. Planned Sales strategies& Forecasts
Merchandising Product Positioning, Rotating Clarify company policy/procedures P&L, budgets.
Project implementation Special Event Planning. Media and Public Relations. Initiated Strategic Partnerships
Conferences, Webinars, Education Programs, and Seminars. Private label,
National road trips. Motivated, Sales staff. Incentive plans . Managing business distribution channels
Product development Internet In-store Visual Merchandising, Pop displays., Digital graphics,
Plano-grams. Maximized all sales transactions. Administrative duties Strong analytical, technical closing abilities.
Business to Business, and Consultative. Contributed to company’s 50% increase in sales. Increase in profits.60%
Strong analytical, technical closing abilities. 100% of quota. Ranked first yearly nationally, out of 45 reps
1988 –2001 Smiles Inc. Avirex Brand Licensees
Regional Sales Manager (Showroom/Outside Sales) Customer Service Coordinator
Regional sales management responsibility for a start-up division,
Increasing profitability margins. Sales from “zero” to present level, high-seven figure range.
Recruited, hired, motivated, trained and supervised a showroom and road sales force.
Opened major department stores, specialty chains and Mass Merchandisers. Established
private label programs, Worked with buyers and merchandise managers in all facets of
product development Import documentation. Contributed to the merchandising of the company’
branded lines. Implemented trade shows presentations, time management Exceeded sales
expectations. Business plans. Inventory control, P/L expenses.
Computer All Microsoft programs. Office, Word, Excel, PowerPoint, Sales Force, Act
Skills