Sales Manager

Vaniel "Van" Catchings

Regional Director of Operations with 20+ years of experience at notable

"big-box" retailers including:

Denny's, McDonald's, and Blockbuster stores.

Email: ********@*****.*** Office: 909-***-****

Rancho Cucamonga, CA 91739 Cell: 909-***-****

AREAS OF EXPERTISE: Leadership, Management Development, P&L, Strategic

Planning, Quality, Franchising, Operational Improvements,

Marketing, Collaboration, Customer-Focus, and New Product

Development.

TRACK RECORD OF: Successful restaurant start-ups, rebounding under-

performing units, coaching mid-level multi-unit

managers, and developing high performance teams that

accomplish ambitious organizational objectives.

DENNY'S CORPORATION Spartanburg, SC

(2010-2013) Regional Director for East Coast, 86 business units in 19

states, avg 1.4 million per store

. Report to the Vice President of Company Operations, with

responsibility for brand management, financial growth, and the

development & implementation of business strategy; Partner with

leaders in Franchise Operations, Marketing, Facilities, Human

Resources and Training to ensure brand unity, revenue and guest count

growth, profitability, employee development and retention.

. Inherited a troubled region comprised of 86 units in 19 states and

within 2 years, turned it around with:

- Increasing sales by 1.3% and profits by 2.8%,

- Raising customer satisfaction scores 15%, and

- Improving team morale, lowering employee turnover by 32% and

management turnover by 25%

. Conducted a thorough talent management review to replace under-

performing managers and create development plans for high potential

employees.

. Created and implemented a long-term vision that instilled corporate

mission, vision and values at the restaurant level.

WORLD FINANCIAL GROUP Chino, CA

(2008-2010) Marketing Director, managed a team of 31 representatives

in Southern California

. Developed and implemented marketing strategies to identify clients to

assist in improving their financial situation, as an Independent

Licensed Broker.

. Educated clients in making decisions regarding management of their

finances, including information regarding 401(k), college savings

plans, annuities, mutual funds, and debt consolidation programs.

. Prospected, hired, trained, and managed a team tasked with explaining

and offering various investment offerings.

WEBB FAMILY ENTERPRISES Upland, CA

(2006-2008) Director of Operations, 14 franchisee-owned restaurants in

Southern California, avg 1.8 million per store

. Responsible for the profitability of 14 franchisee-owned McDonald's

restaurants. Developed, directed, and evaluated four (4) Multi-unit

Supervisors; Developed strategic plans to improve operations and

increase profitability; Managed food and labor costs; Conducted

regular inspections of each restaurant to ensure proper food quality,

service, and cleanliness; Collaborated with the Vice President on

strategic planning to increase sales and profitability initiatives.

. Increased sales 2-3% per year and decreased food costs from .75% to

.5%.

. Added two new stores and implemented the "Farm Team" initiative: a

Training & Development class of seven (7) aspiring store managers; 86%

became successful managers.

. Developed and implemented in-house complaint resolution procedure by

personally handling complaints, increasing customer satisfaction and

subsequently sales.

. Established recognition program, including a "Director's" award and

other awards, resulting in improved customer service and higher

employee morale.

BLOCKBUSTER, INC. Dallas, TX

(2004-2006) Regional Director of Operations, Northeast Division, 106

business units in PA, South NJ & DE, avg 1.1 million per store

. Responsible for the profitability and all aspects of operations for.

Recruited, trained, developed, mentored, and directed the performance

of eleven (11) professionals including District Leaders, Regional

Trainer, Regional Human Resources Manager, Regional Recruiter,

Regional Auditor, and Loss Prevention Manager.

. Maximized growth of revenues and profits: exceeded budgeted operating

profit margin within the 1st year; achieved 3% growth and reduced

shrinkage each year by $486,000, totaling $1.4 million in savings.

. Sponsored, launched and implemented a Succession Planning Program that

developed management leaders and ultimately reduced turnover rate.

. Enhanced Diversity Outreach by establishing Annual "Blockbuster Cares"

community day events in partnership with U.S. Army, Boys and Girls

Clubs of Philadelphia, and the NAACP.

MCDONALDS CORPORATION Oakbrook, IL

(2001-2004) Field Service Manager, 103 owner-operated restaurants in

Virginia and Central Maryland - avg 1.5 million per store

. Directed five (5) Field Consultants, responsible for 12-20 units each,

in identifying and implementing opportunities for increased sales and

profitability; Created individual career development plans; Performed

quarterly field service inspections focused on proper food quality,

service, and cleanliness. Advised new and existing Operators on new

store openings, day-to-day operations, sales projections, re-

investments, human resources, marketing, customer relations, community

relations, avenues for growth, and the benefits of sustaining and

increasing operator involvement. Reviewed annual business plans;

Analyzed restaurants' monthly P&L statements.

. Improved operators' cash flow by recognizing areas of strength and

identifying opportunities for growth and increased sales.

. Developed semi-annual and annual incentive plans to recognize and

reward results.

(1999-2001) Director of Operations, 45 to 50 company-owned restaurants

in the Baltimore Region - avg 1.5 million per store

. Responsible for the daily operations of; Trained and supervised five

Operations Managers, responsible for eight to ten units each, in daily

procedures and monitored their performance; Reviewed all P&L

statements and discussed results with corporate Controller and Senior

Director; Prepared monthly summaries of operations and financials for

corporate Senior Vice President; Ordered equipment and

selected/customized d cor for new units by market; Tracked customer

complaint trends (by category, location and volume); Contacted

customers to resolve serious complaints.

. Created Unit Improvement Plans, resulting in increased sales,

increased operational performance in 75-80% of the units, and profit

growth by 20% within two years.

. Established Team Recognition & Award program, increasing morale and

employee loyalty.

. Conducted scheduled and unannounced unit inspections: evaluated

quality of product, operational efficiency, restaurant cleanliness and

customer satisfaction levels.

(1996-1999) Operations Manager for the Washington/Baltimore Region

(1993-1996) Business Consultant

(1991-1993) Area Supervisor

EDUCATION: CERTIFICATES & ACHIEVEMENTS

COMPTON COLLEGE Associate of Arts, Business

Administration Compton, CA

MC DONALD'S CORPORATION Leadership/Management Development

Training Program Los Angeles, CA

MC DONALD'S CORPORATION Business / Field Service Training

Chicago, IL

HAMBURGER UNIVERSITY Outstanding Achievement Award

Chicago, IL

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