Project Manager Sales

ELIZABETH ZHOU

**************@*******.*** Tel: 848-***-****

Qualifications and Recognitions

Over ten years of experience in market research, marketing analytics and consulting. Proven

expertise in subject matters and quantitative analytical knowledge, research capabilities, and

client relationship management skills

Innovator of research methodologies focusing on problem solutions, and continuous

improvement in research processes

In-depth understanding of statistical analysis, diagnostics, and their proper interpretation in

healthcare and pharmaceutical industry. Formal training in medical science and clinical

practices, solid therapeutic knowledge across a wide range of areas including neuroscience,

oncology, diabetes, cardiovascular diseases, autoimmune systems, and infectious disease

Skillful qualitative interviewer

Impactful oral and written communications, experienced mentoring and training leader

Recipient of TNS Research Excellence award for the multiple-message testing study and the

Client Service Excellence award for oncology tracker

Quantitative Expertise

Advanced expertise in market segmentation with latent class analysis and CART. Knowledge in

sample designs for population studies. Experience with wide varieties of projects in conjoint,

discrete choice design and modeling. Detailed knowledge and diagnostic skills with regression,

correlation, exploratory factor analysis, confirmatory factor analysis, correspondence and

discriminant analysis, and a myriad of other statistical techniques. Expert user of SPSS,

SAS/Stat/QC/IML, LatentGold, MPlus, Lisrel, Stata, and Excel.

Practical skills in creating weighting programs, Perceptual Map, Derived Importance, Product

Simulation, Dynamic Segmentation and classification tools, psychometric profile designs.

Extensive training, coaching and instructional skills and experience.

Research Highlights

Segmentation

Led dozens of segmentation studies for major pharmaceutical development programs to facilitate

clinical trial set up, treatment algorithm development, target product profiles, positioning and

promotion targeting. Managed and incorporated secondary data (IMS, WK) into primary research

programs in segmentation process. Innovated segmentation algorithm in patient chart studies.

Integrated emotional response models with segmentation programs.

Choice Models/Conjoint

Participated in conjoint and choice modeling studies providing insights on target product profile,

utilities and usage projection. Involved in choice study methodology development, experimental

design and data analysis using SAS, and SPSS.

Pricing Studies

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Experience in pricing studies to understand the interactions of various players

(MCO’s/Pharmacy/Physicians/ Patients) and assess their influence on the product forecast

through conjoint linkage models.

Brand/Product Positioning, Market Structure, Concept and Message Testing, Sales Force

Effectiveness, ATU Tracking

Provided innovative solutions to identify competitive advantages, threats and barriers for the

product. Participated in the development of the proprietary package for product positioning and

message testing. Managed several mega-tracking studies, including oncology trackers for leading

pharmaceutical companies. In-depth knowledge in product commercialization process. Hands-on

experience with data management and budget, timeline management for both syndicated and

custom studies.

Brand Metrics and Advertising Tracking

Managed brand equity and advertising tracking studies in a variety of categories, including but not

limited to OTC, personal care products, telecom, banking, travel and etc. Participated in the

development of the proprietary tracking tool for consumer segmentation. Analyzed DTC

advertising campaign data to provide strategic insights on marketing and communication matrix.

Brand Clout studies

Apply unique methodologies to capture full impact and influences of marketing communications.

Major accounts included clients from Telecom, Finance, Automobile industries, and OTC

pharmaceutical products manufacturers.

Health Economics and Outcomes Research

Conducted multivariate analyses for health economics and outcomes research studies in

Rheumatoid Arthritis, psoriasis, stroke, insomnia and other disease areas. Developed health

economic models for product and treatment risk-and-benefit analysis, extended experimental

designs to standard gamble research.

Professional Experience

Associate Director, Commercial Analytics

inVentiv Health

11/2010-07/2011

Managed the marketing analytical projects related to new product planning, forecasting, brand

positioning and optimization. Actively involved in project proposal, data analysis and strategic

consulting for pre-launch, commercialization and in-line product research. Experienced in orphan

drug pricing study design and forecasting based on secondary data. Co-designed forecasting

model interface.

Methodologist

TNS Healthcare/Kantar Health

06/2006-04/2010

Provided solutions to business objectives applying the right analytical tools for market

segmentation, choice models, product positioning, market structures, price elasticity and

messages testing. Performed key driver analysis, exploratory and confirmatory factor analysis,

correspondence analysis, latent class analysis, hybrid segmentation, structural equation modeling

and tree structured non-parametric data analysis. Generated insights supported with analytical

results. Be responsible for study design and developing the analytical work plan. Participated in

the in-depth interviews with doctors, patients and payors. Engaged in frequent interaction with

ELIZABETH ZHOU

**************@*******.*** Tel: 848-***-****

clients, research managers, account managers, fieldwork managers and moderators.

Successfully managed oncology trackers and created streamlined reporting process. Worked

closely with accounts of top 50 pharma companies. Presented research findings to clients and

internal teams.

Project Manager/Research Analyst

TNS/NFO, Brand and Advertising Performance

01/2001-05/2006

Managed and analyzed comprehensive research programs in advertising performance, brand

equity tracking, segmentation, product positioning, and concept/message testing. Independently

managed all phases of the projects and directly support clients’ needs. Supervised syndicated,

multi-country studies. Contributed to the research designs, questionnaire writing and analytical

plan creation. Conducted pre-tests, univariate and multivariate data analysis. Provided strategic

analyses and actionable recommendations to clients. Achieved high level of client satisfaction

contributing to expanded sales and client retention.

Research Manager

Ronin Corp.

04/1999-11/2000

Provided detailed research designs and project management. Constructed analytical plan, and

implemented data analysis to support client services throughout the project cycle. Managed

sampling and survey programming. Developed CATI, web survey instruments, oversaw

fieldworks. Moderated focus groups and conducted IDIs, and telephone interviews.

Education

Continued Education at Princeton University, Sociology Department

New Jersey Institute of Technology

Master of Science in Management

Shanghai Jiao Tong University, School of Medicine

Majored in Clinical Medicine

Residency at University Teaching Hospitals

References to be Provided upon Request

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