Ashley Richards
**** ******* **** 916-***-**** Cell
Prairie Village, KS 66208 ***************@*****.***
http://www.linkedin.com/pub/ashley-richards/32/173/6a5
Education
Masters in Health Administration - Florida Atlantic University, Boca Raton, FL May 2011
BA Business Marketing and Management - Florida Atlantic University, Boca Raton, FL December 2009
Experience
Landry’s Inc. October 2012 – Current
Sales Manager
Kansas City, MO
Consistently exceed sales plan and budgets
Recently increased sales 143% January 2013 and 374% February 2013
Created proven strategies to develop new market segments to generate additional revenue
Designed and maintained daily sales tracking sheets and revenue reports
Derive and utilize leads in the major markets for cold calling and new client development utilizing outside sales
tactics
Report weekly progress to regional manager and national sales manager to keep corporate partners informed
Provide excellent customer service to clients in order to maintain relationship and generate new business referrals
Re-established previously damaged relationships to a win-back status
May 2011 – October 2012
Hass Plastic Surgery and MediSpa
Account Executive and Patient Coordinator/Practice Liaison
Pal m Beach Gardens, FL
Consistently exceeded sales quota by at least 120%
Created proven strategies and sales presentations using clinical data to drive new patient referrals
Circulated in on-site ambulatory surgery center for all cosmetic procedures
Developed familiarity and understanding of sur gical supplies and instruments through in-depth clinical explanation
of procedures from practice owner
Designed community outreach plan by marketing to other physicians to drive new patient refer rals
Acted as a trusted advisor to practice management and owners by preparing monthly marketing logs, reports, and
recommendations
Partnered with Medicare patients to ensure reimbursement from pre -operative to post-operative care while providing
in-depth explanation of benefits including secondary insurance and Medicare Advantage Plans
Worked with patients post-operatively receiving full thickness skin grafts for treatment of Bas al Cell and Squamous
Cell Carcinoma
Updated practice website using current technology to consistently update information, before/after galleries, and
testimonials
Utilized all online marketing tools provided by vendors to increase patient referrals
December 2010 – May 2011
National Pain Institute, LLC
Corporate Intern
Delray Beach, FL
Rotated through the corporate office of eight location pain management practice, including outpatient ambulatory
surgery center; reported to director of operations and participated in executive meetings
Designed intranet dashboards developing physician key performance indicators for multiple locations to illustrate
where physicians time was most valuable for the practice
Researched and identified implementation of durable medical equipment based on use, education, and
reimbursement to drive new revenue sources to the practice
Redefined, improved, and documented Human Resources policies and procedures
Full Time Student March 2008-December 2010
Florida Atlantic University
The Hagedorn Group LLC
Project Coordinator
July 2007 – March 2008
Oviedo, FL
Expedited required insurance certificates and monitored each for expiration for 50+ subcontractors
Distributed and managed all contracts to subcontractors, created and distributed punch lists as directed by
Superintendent
Received, logged, and managed RFI’s, submittals, and shop drawings
Assembled construction specifications index of all vendors for general contractor
Accredo Therapeutics
Account Coordinator
July 2006 – July 2007
Overland Park, KS
Coordinated injection therapies for biotech pharmaceutical companies specializing in human growth hormone
(HGH) and multiple sclerosis (MS)
Organized daily clinical trainings for registered nurses new to the HGH and MS programs
Chosen for a specialized team to help streamline the process for new referrals in MS program Avonex
Developed in-depth knowledge and expertise of the healthcare setting, patient relationships, reimbursement, and
compliance
Full Time Student July 2005-July2006
University of Kansas
Michelson Realty, Inc.
Leasing Consultant
May 2003 – July 2005
Olathe, KS
Drove and maintained over 90% occupancy of 291 unit A+ property through new leases and resident retention
Increased annual sales by $240,000 with an average of 15-20 new leases every month
Created a monthly forum for property staff to discuss and resolve resident issues by implementing new programs to
increase resident satisfaction and retention
Organized monthly resident functions
Designed quarterly newsletter provided to residents containing community events and information
Sprint
High Speed Data Sales
December 2001 – May 2003
Lenexa, KS
Managed inbound and outbound small business sales calls
Maintained over 150% of sales plan consistently for duration of employment
Received multiple awards for quality development and sales volume including Achievers Club