Sales Account Executive

Chapter * ALLYSON M. ALGER

Chapter * ********@*****.**

m Phone 917-***-****

Sales and Marketing of products designed for branded and private label collections for the adult, teen and

tween markets. Dynamic, results-driven sales and product development strategist with a solid track record

securing key clients and increasing product distribution to grow market share. A diverse product

background in cosmetics, fragrance, fashion jewelry, accessories and textiles. Tenacious in building new

business, securing customer loyalty and forging strong relationships with external business partners .

TOWNLEY COSMETICS AND ACCESSORIES 1996-2010

Account Executive and Product Development

KEY STRENGTHS AND COMPETENCIES

High-Impact Sales Presentations, New Product Launch, Needs Assessment, Team Leadership, Recruiting and

Staffing Initiatives, Strong Organizational Skills

Responsible for creating and executing specialty licensed and private label cosmetic and accessory

collections for Bath and Body Works, Club Libby Lu, Claire’s, Disney World, Disneyland, The Disney

Stores, Justice, Hot Topic.

• Developed strategic partnerships within Disney Consumer Products, Walt Disney World and

Disneyland Resort which resulted in a $10 mm USD growth over six years. Collaborated on the

launch of the Bibbidi Bobbidi Boutique in Walt Disney World and Disneyland Resort. Created all

cosmetics and gift items for the make-over boutique and the World of Disney Store. Worked

closely with Disney Consumer Products team for licensed private label collections as well as in-

line collections for each individual franchise.

• Grew the Club Libby Lu Private Label Cosmetics and Licensed Cosmetic Business to a volume

of $6 mm USD over three years.

• Created Claire’s Licensed and Private Label Cosmetic Collections which resulted in a $6 mm

USD volume over three years.

Sales and Marketing

• Responsible for achieving sales goals while creating collections and programs to meet each

individual client’s specific needs.

Product Development

• Responsible for working with the creative team to create specialty and luxury collections in

licensed and private label merchandise. Work directly with the artists to create brand specific and

private label packaging. Manage the creative process to produce collections from initial concept,

product development, Q&A, testing processes, product approvals, to final production.

• Collaborate directly with manufacturers to develop and create new and innovative fragrances to

add to specific collections. Meet with cosmetic fillers and lacquer companies to bring the latest in

color, trend and formulation to the market. Responsible for working with overseas suppliers on

all products from concept to completion to insure proper color, fragrance, formula, components

and art is properly executed. Work closely with the fillers of these products and make

arrangements for the filling, labeling and transferring of the merchandise from filler to client.

ADDED EXTRAS, LLC 2011-2012

Product Development Director

• Create private label cosmetic collections for Wal-Mart, Disney Consumer Products, Disney

Theme Parks, Costco, and Sally’s Beauty. Work directly with graphic artists to create packaging,

presentations, trend boards. Daily contact with overseas suppliers to source components,

formulations and receive costing information.

OFF LIMITS ACCESSORIES 1995-1996

Account Executive and Product Development

• A key player in the upstart of OFF LIMITS Accessories a junior costume jewelry, accessory and

cosmetic company which was the sister company to OFFSHOOTS, a children’s accessory

company. Responsible for developing the trend lines in jewelry and accessories as well as trend

cosmetic items and gift sets. Worked directly with buyers to bring these lines to market. Created

trend presentations for use in sales and merchandise meetings.

CAROLE INC. 1993-1995

Account Executive

• Managed specialty accounts to build private label costume jewelry business. Acted as liaison

between President and clients on a daily basis. Handled daily overseas correspondence regarding

order placement and production. Attended all sales meetings with President to assist in all

aspects of meeting agenda. Responsible for samples, quality control, maintaining showroom and

day to day business.

TOWNLEY INC. 1986-1993

Executive Assistant to President and Account Executive

• Responsible for attending all sales meetings. Assisted President with product development and

built a specialty store customer base for the junior accessory market. Responsible for daily

correspondence with overseas suppliers to place orders and track production of merchandise.

Responsible for working with overseas suppliers to QC all samples and work on new product

development with them. Traveled to continue building company account base while developing

private label collections for these accounts. Liaison between showroom and warehouse to track

shipments to accounts.

Burlington Industries 1985-1986

Executive Assistant to Vice President Printed Textile Division

JORDACHE INTERNATIONAL 1983-1985

Fit Model and Showroom Assistant

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