Management Sales

ROBERT T. HARRIS JR.

*** ********** *****, *** *** ● Charlottesville, VA 22911, Cell 540-***-****

● *******@**.*** ● http://www.linkedin.com/pub/robert-harris/35/822/632

Sales College Scout

An accomplished MBA professional executive, expertise in developing strategic plans to increase Athletic Departments through

community development, comprehensive revenue program, high student academic achievement and excellent financial planning. Strong

track record in leadership, athletic administration, corporate partnerships, event planning, policy structure and department branding.

Dynamic and superb relationship building skills supported by strong verbal and writing presentation ability to create a buy-in and

change agent to ensure the continuity and cohesiveness of a smooth running athletic operation.

Skill Set Overview

Budgeting ● Expense Control ● Project Management ● Team Leadership / Training / Motivation ● Policy Development ● New

Business Development ● Client Relations ●Sales Cycle Management ● Negotiations ● Team Travel Logistics ● Outsourcing ● Vendor

Relations ● Event Planning ● Marketing Plans ● Branding ● Facilities Management ● Problem Solving

PROFESSIONAL EXPERIENCE

CHARLOTTESVILLE CITY SCHOOLS, Charlottesville VA, June 2012 – Present

Director of Athletics / Activities

Driving force behind the sports and activities program, delivering a professional comprehensive knowledge and experience in sports

management honed through active participation in various community and student activities. Proactive and enthusiastic in designing

financially effective sports activities. Development of a comprehensive revenue fundraising plan and budget analysis associated with

building a sports and activities program. Leadership in applied strategies to increase production in coaching, recruiting, and retention.

Achievements of Student Activities:

2012 District Golf Championship, 2012 Field Hockey District Tournament, Regional Champion, State Semi-Finalist, 5 game winning

improvement in Football – first Regional Playoff birth in 10 years.

• June 2012 – September 2012: mandated a cost analysis system to improve budget development and ensure transparency of

expenditures, built new revenue streams and started school branding initiative plan.

• 6 month achievement - increased profit margin 200%

• 9 month achievement - rectified a 20k deficit into a 10k surplus, constructed 2 batting cages (Softball & Baseball)

• Increased student activity enrollment 15.5% within one year.

• Insures compliance to 37 scholastic teams and 4 VHSL academic activities to ensure students eligibility (VHSL) state

governing body

• Manages and coordinates all facility & team Scheduling, student activity enhancement programs, Sports and Event promotional

campaigns

• Develop, plan and organizing conference events, district tournaments and all team travel logistics

• Counsel parents and students on the college planning and selection process.

POOL FINANCIAL GROUP, Winchester, Virginia, March 2012 – June 2012

Executive Director – College Planning Relief Program

Program lead, comprising of seminars, workshops, individual consultation and educational overview of the college planning process.

Serve agent to utilize unique financial tools to protect retirement and financial stability, advisement and restructure of assets and

disposable income for future growth.

• Program Format: Provides all the tools for parents and students needs to move forward on College choices

o Educate on Maximize Aid Eligibility, Assumptions about Aid

o Calculate and Understand EFC (Expected Family Contribution)

o Developing best practice for school evaluation, comparing Public vs. Private institutions, and financial awards

through the Athletic recruiting process

SHENANDOAH UNIVERSITY, Winchester, Virginia July 1995 - June 2011

Assistant Director of Athletics (July 1995 - June 2011)

Created Marketing Blueprint which comprised of managing sales, marketing and promotional campaigns, corporate donations,

sponsorships, and membership drives. Leadership in the complete athletic compliance and effectively develop title IX insurance,

academic support, study hall programs, tutorial management, academic and professional skill development. Direct liaison to staff on the

NCAA, conference and institutional compliance to deliver a successful resolution to complex issues on rules, regulations, policies and

procedures. Additional Responsibilities included Facilities Management and Game-Day operations supervisor.

ROBERT T. HARRIS JR.

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Achievements:

• Leadership: Led diverse team of coaches and board professionals to deliver superior service to partners and sponsors.

Successfully merged and integrated with community leaders to expand the regional exposure to fulfill institution enrollment,

department revenue, and branding initiative. Lead 30 support staff to ensure institutional overall compliance with 20 athletic

programs; used business TQM techniques to accomplish successful resolutions to complex problems of external and internal

challenges for win-win outcomes.

• Marketing Distribution & Sale Closure: Strategic planning and distributed all marketing collateral and revenue

campaigns by email, direct mail or personal delivery on signage advertising, radio ads, print sponsorships and internet support.

Developed creative distribution packages to increase marketing penetration for corporate sponsors, open and closure rates

resulting in a 85% success rate in annual revenue campaign, to generate 40% of the departmental operational budget of 250k.

• Corporate Sponsorships, Stewardship, & Relations Events: Worked with external partners in coordinating all

aspects of event planning for co-sponsored events. Partners include, but not limited to, Coca-Cola, McDonalds, Edward Jones

Financial, Rubbermaid, Valley Health System, BBnT, and Marriott. Manage client services to cultivate and build positive event

experience and relationships to raised community involvement and donations through events such as cash party: attendance

increased by 40% for increase in profit of 200% over 5 years and golf tournament event revenue increase of 50% over a 10

year period.

• Client Relations Portfolio Development: Lead Corporate Portfolio Manager, business cultivation of over 150 Corporate

advertisers and marketing executives for annual support, delivered complete sales cycle on all B2B transactions, and nurtured a

grassroots public relations campaign to support an increase of 48% donor base and sustain a donor pipeline of 100+ partners,

which generated 40% of the operational budget.

• Creative Writing & Cultivation Communications & Foundations: Wrote, edited, mail merge and circulated all

corporate sponsorships letters, cultivation of major donors by way of face to face and phone engagement. Personally secured

restricted funds for the departments operational budget of $45K from the Quarles Foundation in 2004. $35K in 2003 and $25K

in 2002.

Budget Officer & Coordinator of Athletic Travel (July 1995 - June 2011)

Achievements:

Financial & Budget Analysis Management: Managed department budget and 20 employees of travel and ground

transportation comprising of 20 programs. Itineraries, negotiation of contracts, and travel logistics attained a 15% reduction in

travel costs by performing comprehensive cost analysis. Secured a 10% discount in lodging and meals expenses by negotiating

with key external stakeholders.

Head Men's Basketball Coach (October 2000 - June 2011)

Held the post concurrently with the position of Assistant Director of Athletics. Team Leader, coach, mentor, skill development trainer.

Managing all business operations including accounts payable/receivable, vendor relations, inventory and supply, lodging, transportation

management, client retention, full recruiting cycle and created strategic plans for all game day operations.

Achievements:

• Customer Retention Management: Achieved an 80% graduation success rate for 4-year students; 20% higher than the

University average, by creating a strategic blueprint for students including study skills, classroom relations/project

management, and campus & community volunteer projects.

• Strategic Planning: Director of All Day to Day operations; leadership management (TQM & CRM), skill development, game

plan, National Wins over Higher level competition (Houston Baptist University, Maryland Eastern Shore University, Shepherd

College and Davis & Elkins College)

• Recruiter & Serve Agent: Researched, sourced, analyzed, sold, cultivated and secured over 100 families into the program.

Change agent for future clients growth academically, socially, and professionally.

• Lead Talent Recruiter – Successfully targeted, cultivated, interviewed, developed and positioned 9 out of 16 all time leading

scorers and 6 out of 7 All American selection in school History

o Received the Wilkins Award for outstanding employee performance in 2002.

o Named Coach of the Year by USA South Conference in 2002.

ROBERT T. HARRIS JR.

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CEO & President of the Valley Hoops Summer Program for Children (June 2000- July 2011)

As the CEO : responsible for the success of program productivity and daily operations, marketing, strategy, financing, and creation of

program culture, human resources, compliance with safety regulations, sales, and Public Relations.

• Program Growth: Developed and managed multiple strategic external marketing collateral and campaigns for the increase of

program memberships, growth of 210% within a small market over 5 years. Managed custom surveys for continuous growth

with members.

• Innovation: Integrated new program format to sustain complete buy in agent, resulting in reduced work time, better efficiency

and safety of children.

• Marketing Management: Increased Profit margin 2,000 % over a 5 year period by Driving the Brand and Promoted Program

through marketing mediums of print, grassroots program, radio advertisements, corporate development, Public Relations,

Public Speaking and Presentations

• Personnel Development: Executed interviews, hiring, training, motivation, and development of 10 staff members

• Office management – FiFo Inventory Management cycle: ordering, accounts receivables, accounts payable, CRM (customer

retention management): drafting letters, inquiry cycle (Introduction & confirmation letters, program registration, billing &

collections), Profit & Liability budget analysis

Career Note: Previous positions with Shenandoah University include an adjunct Professor in the Kinesiology Program,

Department of Arts and Science (1995-2011), Assistant Men’s Basketball Coach, (1992-2000) and Admissions Counselor

(1991-1992).

EDUCATION

Masters of Business Administration Shenandoah University - Winchester, VA, 1995

Bachelors, Major in Mathematics Shenandoah University - Winchester, VA 1991

PROFESSIONAL DEVELOPMENT

Virginia Insurance Licensure Life, Health & Annuities – Certified College Planning Agent 2012

National Interscholastic Athletic Administrators Association - 2012 NIAAA Certificate, 501 Philosophy,

Organizations & Professional Programs / 502 Principles, Strategies and Methods

Charlottesville City Schools - Human Resources professional development seminar training August 2012

Charlottesville City Schools - CPR / First Aid Certification February 2013

Charlottesville City Schools - Diversity training seminar training February 2013

VIAAA - Eligibility & Compliance Seminar for the VHSL October 2012

Public Administration Certificate – Shenandoah University 1995

COMPUTER SKILLS

MS Office ● MS Excel ● MS PowerPoint ● MS Outlook● Social Media Knowledge – Facebook, Twitter and LinkedIN

● Computer marketing association - Vocus (SEM service), SEO (key word knowledge) ● Computer software scheduler -

rschools today

PROFESSIONAL AFFILIATION

Toast Masters Winc, VA. 1995-1996 ●Winchester Community Leadership Program Graduate 1999 ●NCAA Division III

South Regional Committee Member 2004 to 2007 ●NABC member 1991 – 2011● BB&T Bank Executive Board

Member 2004- Present

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