Manager Sales

Siva Iyer

Indianapolis, IN

Ph 651-***-**** *********@*****.***

www.linkedin.com/pub/siva-iyer/0/58b/69a/

Experienced Product Marketing Leader with proven track record in successfully growing profitable

revenues through targeted marketing and sales efforts. Unique ability to translate customer insights into

product ideas. Strong toolset includes:

Product Management Managing Global Teams Strategic Planning Voice of Customer

Managing Key Accounts Strategic Marketing Developing People Project Management

Professional Experience

TSI Inc – Minneapolis, MN Oct 2011 - Present

Sr. Product Manager – Energy & Comfort: Responsible for New Product development, Product

Roadmaps, Strategic roadmap, Product Lifecycle, Voice of Customer, Pricing, Cross functional leadership

• Grew global bookings by 10% in 2012 in the HVAC test and measurement segment through targeted

pricing actions and regional expansion.

• Launched 2 new products and several product enhancements to electronic instrumentation to retain

leadership position in segment – expected capture of incremental market share of 25%.

• Drove marketing and product enhancements to enable 20% growth in Asia business.

• Enhanced profitability by 2% through portfolio management and value based pricing actions

Bourns Inc – Riverside, CA Apr-Oct 2011

Product Line Manager - Sensors and Controls: General Management role responsible for product line

growth and profitability

• Improved profitability by 3% through strategic pricing actions, portfolio management and driving quality

initiatives.

• Launched key new products to position the business for future growth.

Honeywell Sensing and Control - Minneapolis, MN 2006- Apr 2011

Sr. Product Marketing Manager – Operator Controls: Responsibilities included Growing business at

key OEMs, Strategic planning & execution, VOC, Product road maps, New Product Introduction, Program

Management, Value Proposition Development and Pricing.

• Grew portfolio from $7M to $48M - global controls portfolio of products for Commercial Vehicle and

Aerospace markets; sell via direct and indirect sales channels.

• Drove new product developments resulting in incremental revenue of $5M/year

• Led 3 programs to on-time delivery to drive revenue growth and meet customer production deadlines

• Partnered with global sales force by providing targeted leads and product support to expand sales outside

North America by 40%

• W on new programs with key OEM accounts resulting in additional business of >$3M per year.

Honeywell Automation and Control Solutions - Minneapolis, MN 2003-2006

Manager – Trademark Licensing: Responsible for Licensing Strategy, Process, Valuations, Licensee

Identification and Capture and Account Management.

• President’s Club Award for exceeding plan by 40% - closed $11M in trademark licensing deals.

• Closed 11 trademark license deals in strategic spaces worth more than $52 million in guaranteed royalties

• Developed internal approval process and templates for licensing deals for the corporation - helped cut

approval cycle times by 50% and also reduced risk to the brand

Siva Iyer Page 2

Indianapolis, IN Ph. 651-***-****

• Led development and deployment of packaging guidelines for licensees for retail, wholesale and OEM

products.

• Secured approximately $800K in internal venture funding for growth technologies

Honeywell Environmental and Combustion Controls – Minneapolis, MN 2001-2003

Six Sigma Black Belt - Responsible for executing process improvements in Finance and Marketing

functions. Mentored Greenbelt projects for incremental process improvements.

• Improved pricing analysis process to identify opportunities for price leakage and margin capture that

improved bottom-line contribution by $1.5M.

• Improved transaction efficiency by moving small OEMs to credit card payment. Analyzed working capital

and worked with sales force to communicate and implement a successful change in customer payments.

Decreased Write-offs by $500K.

• Led competitive analysis for Sensors Strategic Plan. Created database of sensor companies that were

emerging and potentially disruptive players by measurement, size and served industry that serves as a

starting point for key strategic acquisitions.

• Mentored various Green Belt projects with cumulative cost savings exceeding $500K

Honeywell Corporate – Morristown, NJ 1999-2001

Senior Auditor – Responsible for financial audits and leading teams of financial, supply chain and IT

auditors.

• Team Leader for business audits of several businesses in various industries (both domestic and

international). Included extensive interactions with business leaders within various businesses and

ensuring timely and effective audits of a variety of businesses in the Honeywell portfolio.

• Recommended effective process changes to improve working capital management and customer delivery

metrics.

Honeywell Technology Solutions Inc – Columbia, MD 1998-1999

Senior Business Analyst – Responsible for providing market and financial analysis to support

strategic planning and potential acquisitions

• Designed and managed a market survey to identify opportunities in engineering services. Opportunities

worth $10 million were identified and successfully pursued.

• Performed cost impact analysis on various elements of overhead and G&A costs to support changes in

disclosure statements. These changes were accepted by the DCAA (US Government audit agency).

Reliance Industries Limited – Mumbai, India 1994-1996

Project Engineer - Responsible for providing engineering and cost analysis for construction of

a Greenfield refinery and petrochemicals project.

Education & Training

University of Maryland - College Park, Maryland 1998

MBA, Tyser Fellowship Award, 1996-97.

Indian Institute of Technology - Mumbai, India 1994

BS, Chemical Engineering.

Karrass Negotiation

Alliance Formation

Honeywell Strategic Marketing Program

Six Sigma Black Belt

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