Sales Marketing
Resume:
MICHAEL BERGMAN
** ******** ******, ********, *** Jersey 07627
***********************@*****.***
VICE PRESIDENT OF BUSINESS DEVELOPMENT
Area of Focus: Sales Business Development Account Management
Success-driven and results-focused professional, with proven leadership skills as a sales and business development executive within complex professional services companies, complemented with proven and verifiable history of increasing revenues to meet benchmarks and company goals. Possess proven experience in using traditional and online marketing techniques to achieve organizational and client goals, coupled with strong relationship management skills for dealing with a range of corporate partners and industries. Show proficiency in creating and managing an integrated marketing and sales process within reemerging technologies market. Demonstrate comprehensive understanding of lead and demand generation, forecasting, strategy development, proposals, and contract negotiation. Exemplify strong ability to translate digital market intelligence data into potential business opportunities and clients. Additional qualifications include:
- Business Development Integrity: Determined and focused on adhering to high moral principles and professional standards and conduct; hunter by nature, able to carry out diverse sales and business development functions
- Interpersonal Skills: Able to relate well with individuals at all levels as well as establish strategic partnerships
- Quality Performance: Fully committed to deliver exceptional services and products to customers
- Management and Organizational Skills: Proven track record in sales, account, and project management in a client-focused and consumer-based marketing environment
CAREER-RELATED SKILLS
Sales and Marketing Campaigns Mobile and Digital Marketing Technologies Client Relationship Management
Product Launch and Marketing Business Operations and Optimization Leadership and Team Building
SaaS Software Sales Continuous Process Improvement Customer Service
Channel Sales and Business Development Competitive Market Positioning Strategic Partnerships
PROFESSIONAL EXPERIENCE
SIXTH SENSE MEDIA - Raleigh, NC
Vice President of Business Development – Location Based Marketing 2011–2013
Real-time marketing platform delivering highly personalized and interactive customer engagement using mobile channel
- Streamlined the location-based marketing efforts aimed at connecting the consumers with brands by directing new business development and sales initiatives for Marketplaces™ Sixth Sense Media’s flagship service and SaaS software, while overseeing its three sales representatives
- Expanded business channels with major retailers, publishers and fortune 1000 companies by customizing and using a cutting-edge customer marketing service and directing the development and application of Marketplace
- Established and maintained productive relationship with major clients, such as Kirkland’s Stores, Condé Nast, General Electric, Rositti’s Pizza, Yum Brands, and Urbanspoon
- Closely worked with Arc Worldwide, MRM Worldwide, and DraftfCB, along with other national and regional digital advertising and marketing agencies throughout North America
Notable Achievements:
- Positioned company toward robust sales growth by applying high-caliber in-house sales, marketing, and development processes to create and implement tactical business development initiatives; consequently achieving 400% increase in sales revenue in less than six months
- Led the development of new business channel in less than three months amounting to $2M pipeline.
- Enabled the establishment of strategic partnerships with both national and local advertising agencies with specialization by promoting cutting-edge/digital marketing technologies and creating channel sales program and process
- Successfully created more than 70 small business accounts that financed the creation of local network
- Optimized productivity and profitability through lead generation and produced 300% increase in business prospects within three months by actively creating and delivering tactical presentations to Fortune 500 senior management, third parties, and potential strategic partners
- Devised a sales strategy for small retailers and restaurants, which was specifically designed for RoundBuzz with two designated sales representatives
- Made major contributions in boosting profitability by 27% through formation of innovative approach that secured key strategic accounts and positioned the firm as a key competitor in marketplace
GO 800 - New York City, NY
Sales Consultant – Mobile Marketing 2010–2011
Innovative and new mobile marketing and sales platform promoting next-generation digital media and proximity marketing
- Provided continuous leadership and guidance to two sales representatives in the execution of daily duties.
- Enhanced brand awareness through promotion of SMS text messaging technology, which was recognized as one of the first immediate mobile direct-response services.
- Enhanced new brands market presence by empowering and customizing a digital cutting-edge customer marketing and sales tool used for generating leads and expanding the customer base customer loyalty and customer frequency
- Capitalized on digital marketing expertise and superior interpersonal skills in establishing partnerships with various national and local advertising agencies.
Notable Achievements:
- Acquired new business deals with key clients, such as Allstate, ITT Technical Institute, and Tri Star Products.
- Adopted innovative ideas in creating and executing an independent sales representative program that enabled the signing of 20 independent sales representatives in less than 90 days.
- Steered the signing of 10 advertising and marketing agencies with more than 70 sales people by devising and instituting an operative channel program.
- Took an active role in generating $300K in revenue and boosting free publicity by establishing a Twitter partnership.
NEXT MARKET STRATEGIES - Demarest, NJ
Owner Sales / Marketing Consultant (Self-Employed) 2003–2010
- Negotiated and won key contracts with various companies, as follows:
Acting Vice President of Business Development, Grand Concourse Media LLC, (Verizon), Guttenberg, NJ
- Set an outstanding sales record by selling and promoting services for Internet, wireless stereo, and home entertainment along with other products, including flat screens and home stereo systems to builders, such as Toll Brothers.
Acting Vice President of Sales, IPP America, Parsippany, NJ
- Oversaw and managed the entire phase of sales operations for ASP electronic bill pay products with focus on grocery, furniture, appliances, and high-end consumer rental markets, while overseeing the functions of 15 sales representatives.
- Managed and coordinated the successful reorganization of the sales force and marketing strategies focused on the Midwest territory that generated 22% sales increase within the first six months and secured penetration into the Hispanic market that led in obtaining several key accounts.
Acting Vice President of Sales, GT3, Hackensack, NJ
- Cultivated and maintained productive business relations with various ground transportation companies to sell ASP services, along with entertainment companies, such as catering venues, entertainment companies with fleets of vans, busses, and limousines.
- Streamlined self-developed sales and promotion initiatives specifically designed for the United States and Canada through fresh market research, analysis, and creative business plan development.
Head of Business Strategy, Lucky Dog Ranch LLC, Mountain View, CA
- Assumed full responsibility in handling web offerings and promotions, while selling franchises in national markets.
Owner, ClipNotes LLC, Demarest, NJ
- Nurtured successful and profitable relationships with all national retailers and business-to-business (B2B) customers, while managing the daily functions of all independent sales representatives and operations of the entire company
EARLIER EXPERIENCE
VENDQUEST - South Plainfield, NJ
Vice President – Business Development
NEW GENERATION MARKETING - Morristown, NJ
Partner
BUREAU OF ELECTRONIC PUBLISHING - Parsippany, NJ
Vice President Sales and Marketing
DDC PUBLISHING - New York, NY
Account Executive National Sales Manager Vice President – Sales and Marketing
EDUCATION
BACHELOR OF ARTS IN POLITICAL SCIENCE - Rutgers College, New Brunswick, NJ
Rutgers Dean Scholarship
GRADUATE STUDIES CERTIFICATE - Eagleton Institute of Politics, New Brunswick, NJ
Eagleton Scholar
PROFESSIONAL DEVELOPMENT
SALES TRAINING - Dale Carnegie
EXECUTIVE DEVELOPMENT COURSEWORK - American Management Association
TECHNICAL SKILLS
CRM Tools Salesforece.com Microsoft PowerPoint Social Media Optimization
Mobile Marketing Technologies SaaS Solutions
PUBLICATION
Bergman, M., Sandvik, V. (1992). Single in New York. Boston, MA: Adams Media Corp.
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