Sales Marketing

Chaiming Lee

**** **** ******* **

Plano, TX ****5

972-***-****

E-mail: ***.********@*****.***

SUMMARY OF QUALIFICATIONS

1. 12+ years custom research modeling experience with Ipsos, Nielsen, and

Marketshare specialized in Discrete Choice/Conjoint/Experimental Design,

Volumetric Sales Forecast, Marketing Mix Modeling (Time Series Regression),

Targeting/Scoring, Segmentation, and Machine Learning.

2. 12+ years of advanced statistical modeling/programming experience using

SAS/SPSS, HB CBC, CART, CHAID, Latent Gold, SQL, VB, and Neural

Network software.

3. Ph.D. training in quantitative oreiented marketing science program

4. Extensive Sales forecast model validation experience with sales data from

Europe, US and Asia provided feedback to fine tune forecast approaches.

5. Extensive Survey calibration experience from stated intent to actual behavior;

the calibration for responder's Purchase Intent, Price Value, Time to Purchase

and Liking are done based on what are the survey methodology (online, in

person country, and product/service price points.

6. Extensive experience in working with huge datasets to extract meaningful

business insights and drive positive change

Academic Credentials/Work history check available upon request.

PROFESSIONAL EXPERIENCE

Insys group, NJ

Consultant, (Nov, 2012 - Sep 30, 2013)

Worked at AT&T Atlanta office as a contractor for real time recommendation

engine 11 months project. Consulted with cross functional business partners to

extract and QA big data through Teradata/SQL. Built data driven predictive

models from SPSS modeler and develop business rules from Decesion

Management Module and measured model lift performance.

Marketshare, Los Angeles, CA

Marketing Scientist, (Apr, 2012- Nov, 2012)

1. Processed and managed multiple data from on line sources such as weekly

Google query data, social media data, face book data, and off line sources such

as weekly media spend, sales, leads and P&L data.

2. Developed time series analysis and econometric marketing mix modeling to

identify key online/offline driver elasticity, optimal media mix allocation under

fixed spend, and hit sales/profit target spend.

3. Worked for projects from Intel, Progressive Insurance, Best Buy, Direct TV, and

Citrix.

Market Analysis/Fundamental Research (self-employed, 2010-2011)

Ipsos Vantis, San Ramon CA, Dallas TX

(Ipsos acquired ACNielsen Vantis in 2001)

Director, Marketing Sciences (Ipsos Vantis, 2008-2009)

Sr. Consultant (Ipsos Vantis, 2006-2008)

Sr. Marketing Science Analyst (Ipsos Vantis, 2002-2006)

Sr. Marketing Science Analyst (ACNielsen Vantis, 2000-2001) - from 2000 to 2009, there

is 3 months gap in 2006.

1. Designed, executed, and delivered research recommendations as a leading role

in marketing science for over 300 sales forecast projects (200 with experimental

design/discrete choice modeling)

2. Provided business development support, technical write ups for non technical

audience, sampling design/questionnaire design, actionable recommendations,

final presentation, and follow ups after presentation.

3. Developed and added new analytical tools/techniques for statistical modeling,

such as using Phreg to run MaxDiff without buying MaxDiff commercial

software.

4. Mentor junior analysts

5. Worked for projects from Intel, Microsoft, Lifescan, Kraft, Philips, Nestle, Braun,

Bank One and etc.

Roper Starch Worldwide, Dallas TX

(Roper acquired Savitz custom research in 1998)

Marketing Science Manager (Roper, 1998-2000)

Marketing Science Analyst (Savitz Research, 1997-1998) – from 1997-2000, no gap in

employment

1. Designed, analyzed market research projects and worked with account

executives for RFPs

2. Maintained and developed statistical/marketing tools

3. Built stand alone market response simulators using Visual Basic

4. Created and Maintained Focus Group panel using Access VBA.

5. Worked for projects from Shell, JCPenney, Subaru, Entergy, Sabre and etc.

EDUCATION

University of Texas at Dallas

All but dissertation Ph.D. (A.B.D.)/M.S. in Marketing Science

Econometrics, Operations Research, Multivariate Statistics, Game theory, and Marketing

Models

Database Management (SQL), C/C++, and Visual Basic

National Chengchi University, Taiwan

MBA

National TsingHua University, Taiwan

B.S.

COMPUTER SKILLS

Statistical Software: SAS, SPSS, HB CBC, HB Reg, CHAID, Latent Gold, CART,

Statistical Neural Networks, R

Programming Languages: Visual Basic, C/C++

Database: SQL, ACCESS, Teradata

MS Office, Excel VBA

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