Marketing Sales

Liz Walker

E-mail: *********@******.**.***

*** ********* ? Austin, Texas 78737 ? 732-***-****

SUMMARY

Award winning global marketer/business development/operations management

expert. Social media, Web, DTC, and professional communications expertise

within 3PL, recycling, ad agency, consumer electronics, pharma/device,

financial services and scientific instruments industries. Proven ability

to drive the development and implementation of corporate marketing

strategies, competitive differentiation, positioning, messaging, and

execution of marketing/business development plans within numerous

categories. Expert at marketing products to both consumers and businesses.

An established global leader with superior matrix management and consensus

building skills, experienced in mentoring up to 35 direct reports. Skilled

in the ability to translate research findings and customer insights into

innovative brand and marketing strategies that drive business results in

today's highly competitive landscape. Strong expertise in:

3rd Party Logistics . Rx and OTC Devices . Consumer Products

and e-Waste and Pharmaceuticals Marketing and Sales

Recycling--Marketing

and Business

Development

. Industrial Products . Public Relations and . Segmentation and

Business Development Social Media Positioning

and Marketing

. Web, SEO, SEM, . Demand Generation . Stage-Gate New

Technical Programs Product Development

Infrastructure Design Process

. Operations . DTC Marketing . Tradeshows and

Management Events

PROFESSIONAL EXPERIENCE

Liz Walker Consulting, Austin, TX 5/2009-Present

Consultant supporting a 3PL/electronic waste recycling/SaaS company and

several small biotech and consumer electronics companies functioning as

Chief Marketing Officer. Typically lead corporate communications

functions related to corporate identity, positioning, messaging, media

management, issues/crisis management, business development, e-marketing

and social media outreach. Clients include Patton Medical Devices,

Insta-Brite, Next Life Electronics, LabNow, Image Microsystems, and

others.

Consultant/VP, Marketing and Operations, Lead Client, Image

Microsystems 6/2009-12/2012

Led the marketing, operations, and business development effort-including

new product introductions/new business unit development/launch, and head

of factory operations.

. Strategic positioning and competitive differentiation.

. Marketing plan development and execution.

. Public relations and new media strategy development and execution.

. Business development efforts resulted in new contracts worth over $10M

annually.

. Launched new business unit and built factory-receiving DOT approval

for MicroStrate "green" products targeting the transportation

industry, increasing revenue by over 100%.

. Instituted sustainability benchmarking practices-showing increased

corporate effectiveness-resulting in the winning of 10 prestigious

industry awards.

. Published author including in the International Journal of Sustainable

Engineering.

Patton Medical Devices, Austin, TX 2/2008-5/2009

The developer of the i-Port Injection Port. This disposable medical

device eases the burden of multiple daily injection therapy for those

living with diabetes and other conditions. More information can be found

at www.i-port.com.

Vice President, Marketing

Led the global marketing communications, reimbursement, and product

marketing functions for the organization; responsible for five direct

reports, and member of executive management team reporting to the CEO and

Board of Directors.

. Developed marketing plan based on strategic differentiation and

positioning process.

. Developed comprehensive social media and e-marketing program to

healthcare providers and consumers including e-detailing and e-

learning components.

. Established performance measures and ROI for SEO, SEM, and PPC

programs-reducing costs while increasing click-through by 400%.

. Developed and managed KOL, physician advisory, and patient advocacy

boards.

. Worked with the Association of Diabetes Educators to field the

landmark Injection Impact Report-surveying 500 patients and 300

healthcare providers regarding the impact of insulin injections:

www.injectionimpact.com, published in Diabetes Care.

. Led reimbursement function, managing Director of Reimbursement and

lobbyists, increasing coverage to 35 state Medicaids and 350 private

payers.

. Developed highly successful public relations/social media outreach

program, garnering over 100 million impressions and increasing sales

by 300% in just ten months.

Ogilvy/CommonHealth Worldwide, New York, NY/Parsippany, NJ 4/2007 to

2/2008

The leading New York City area healthcare advertising agency.

SVP, Director of Behavioral Marketing

Led the Behavioral Marketing (Interactive/CRM/Social Media) practice.

. Provided thought leadership and strategic direction for staff of three

and clients regarding interactive, CRM, DTC, DRTV, loyalty and

adherence programs.

. Led and managed customer engagements and expectations while marketing

to industry.

. Held P&L responsibility for the Behavioral Marketing practice.

. Responsible for award winning programs in the respiratory, OAB,

cardiovascular, oncology, diabetes, hair loss, smoking cessation,

genetic testing, HRT, and GHD areas.

. Launched award-winning programs for products such as Symbicort,

Sanctura, Toviaz, Zactima, Nutropin, Estrasorb, Propecia, Chantix,

Risperdal Consta, Fluvirin, and others.

Datacolor, Lawrenceville, NJ 11/2003 to 4/2007

The leading global manufacturer of scientific instruments/software and SaaS

products used in laboratory testing and quality control of color for

manufacturing and consumer electronics products used in the photography and

graphic design industries.

Head of Corporate Marketing

Member of the Executive Committee and Head of Product Marketing-global

staff of ten.

. Developed and implemented strategic marketing plan for business

development within key target industries, instituting marketing best

practices.

. Worked directly with R&D, manufacturing, and distribution to implement

the Stage-Gate new product development process.

. Executed a successful Siebel CRM implementation.

. Achieved 100% annual revenue growth for the professional segment and

20% annual growth in the industrial segment for the years 2004 through

2006.

. Member of successful off-shore manufacturing implementation in Suzhou,

China, reducing COGS by over 50%.

. Consistently exceeded revenue bonus targets.

Merck/Schering-Plough, Whitehouse Station, NJ 5/1999 to 11/2003

Global pharmaceutical leader in respiratory, cardiovascular, oncology, anti-

infectives and OTC products.

Director, Strategic Leadership Unit

Member of the Strategic Leadership Unit-functioning as the internal

marketing consulting agency. Led innovative programs in DTC, e-Business,

CRM, medical education, event, tradeshows, and new product introduction.

Piloted, incubated, proved ROI, and "sold" market leading programs to the

business units.

. Worked on the team coordinating with FDA to take Claritin from Rx to

OTC.

. Worked on the strategic alliance team to launch Zetia-co-marketed with

Merck.

. Directed DTC, CRM, and e-business programs numerous Rx/OTC products.

. Worked with Stanford University to develop Stanford SKOLAR, MD, the

first AMA approved online self-directed point-of-care CME program.

. Managed KOL and professional advisory board programs.

. Developed award-winning branded, unbranded and disease management Web

sites.

. Developed an industry leading database utilizing predictive modeling

for patient acquisition, adherence and loyalty.

. Created Claritin HealthZone, the first pharmaceutical product loyalty

program.

. Developed a standardized CRM and Web site development platform..

. Piloted innovative programs in e-detailing and e-prescribing.

. Developed and managed MyHealth.com, serving over 65,000 physician

practices.

Lexmark International, Inc., Lexington, KY 1996-1999

The world's number two provider of laser, inkjet printers, consumables and

network software.

Senior Manager of Marketing

Led the marketing function for the U.S. business printer division.

. Directed all tradeshow, event, e-business, CRM, call center,

advertising, brand management, market research, consumer promotion,

public relations, and retail channel marketing activities, directing a

staff of five.

. Designed the global e-business infrastructure.

. Developed and managed the retail channel program.

. Designed and implemented marketing communications and brand awareness

programs, responsible for increased profits of 57%, 62%, and 73% in

the years 1996 through 1999.

Northwest Lighting and Furniture, Inc., Enid, OK 1993-1996

A regional retailer and wholesaler of lighting, ceiling fans, furniture,

and accessories.

President

Successfully developed business plan and raised capital to launch the

business. Directed day-to-day activities.

. Created and implemented all public relations and advertising

activities including radio, television, and direct mail.

. Developed first of its kind print and on-line catalog for the lighting

industry.

. Handled full P&L responsibility, reporting to a 6-member board

. Increased revenues by 20% per year over a three year period, and

profitably sold business to a national chain.

Western Union, Upper Saddle River, NJ 1989-1993

The leading supplier of money transfer and urgent communications programs.

Key Account Sales/Head of Marketing and Public Relations-Financial Services

Directed all public relations, tradeshow, advertising, and marketing

communications programs for the Financial Services division.

. Established strategic marketing alliances and joint marketing programs

with companies such as AOL, Memorex Telex, and the United States

Postal Service.

. Managed media outreach, with interviews published in The Wall Street

Journal and American Banker.

. Served as product manager for Secured Credit Card and Quick Collect

products.

. Led the Key Account sales management function for the credit and

collections group.

. Increased product revenues 20% for three consecutive years, exceeding

bonus targets.

EDUCATION

Master's Marketing and Bachelor of Education Degrees-The University of

Colorado at Boulder

Certificate in Innovation & New Product Development-University of Chicago

Grad. School of Business

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