Sales Manager
Resume:
Richard V. Orlando
Los Gatos, CA 95030
********@*******.***
Career Objective: Create, Build and Scale Technology based businesses at the CMO, COO
or GM level in software, systems or components sectors.
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Summary of Proven Track Record for Commercialization of Advanced Technologies
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Qualifications Proven Track Record of Penetration of Major OEMs
• Objective driven, accountable
• Extensive Venture fundraising experience
• Multinational senior executive experience
• Strong team building and people skills
Summary of
Experience
• Developed and Commercialized Precision Analog Nonvolatile memory technology for use in LCD panels.
Achieved approval and volume production at Sharp, CPT.
• Developed and Commercialized Programmable Power Management technology for telecom and
datacom markets. Achieved approval and volume production at Lucent, Nortel, Cisco, Ericsson and
others.
• Developed and Commercialized E2PROM based products for Automotive Applications. Achieved
approval and volume production at Bosch, Teves, Ford, and Chrysler.
PROFESSIONAL EXPERIENCE
Alta Analog Inc., San Jose, CA 2001 -
Present
Founder, CEO and President
- Developed business plan to commercialize analog NVM technology
- Raised >$12M in Private and Venture Funding
- Identified initial application in LCD biasing, secondary applications in precision references
and data converter markets
- Developed Programmable Gama devices featuring industry leading performance and costs
- Penetrated major LCD manufacturers including Sharp, LG Display and CPT
Summit Microelectronics Inc, Sunnyvale, CA (acquired by Qualcomm for >$300M) 1996 - 2001
Founder, CEO and President
- Commercialized Programmable Analog Technology into the Communications Power
Management Market.($1.6B TAM in 2004)
- Raised >$40M in Private and Venture Funding
- Assembled a world class management team
- Ramped revenues to >$3M in 2000, >$20M expected in 2001
- Penetrated key Communications Accounts including Cisco, Ericsson, Lucent, Nortel,
Siemens, Alcatel, Fujitsu and NEC
- Established Summit as the leader in Power Management for Communications
Exel Microelectronics Inc., Milpitas, CA 1995 - 1996
Vice President of Marketing and Sales
Re-Directed small commodity E2PROM supplier into embedded E2PROM applications
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- Developed Programmable Analog Business Plan to target microcontroller peripherals,
security (Rolling Code) and Analog Calibration markets.
- Re-built Sales and Marketing Organization into one focused on design win of proprietary
products rather than sale of commodity products
- Developed the first viable Programmable Analog Product in market
- Shared P/L Responsibility for $30M Operation
Xicor Inc., Milpitas, CA 1982 - 1995
Vice President Strategic Marketing and Corporate Applications 1993 - 1995
Director of Marketing 1990 - 1993
- Redefined corporate focus away from commodity memory products towards embedded
E2PROM applications
- Grew Proprietary Products from <5% to >50% of revenues in 3 years while maintaining top
line revenues > $100Ml resulting in a return to profitability.
- Xicor was eventually sold to Intersil for $550M based on the non-memory proprietary
products
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Xicor GmbH, Munich Germany
Southern European Sales Director/Managing Director 1998 - 1989
Southern European Sales Manager/Managing Director 1985 - 1988
Established European Sales/Marketing Organization focusing on local technical support for
distribution network
- Penetrated Major European Automotive Accounts including Bosch, Teves, VDO and BMW
- Penetrated Major European Consumer Accounts including Philips and Grundig
- Commercialized E2PROM Technology into Embedded Controller Program Memory
applications with development of Concurrent Read-while-Write Architecture
- Re-directed Serial E2PROM product development from I2C to SPI to escape
commoditization of I2C Market
- Grew Revenues from $500K to >$16M
- P/L Responsibility for Southern European Operations
Xicor Inc., Milpitas, CA
Product Marketing Manager 1982 – 1985
Commercialized 5-Volt E2PROM Memory Technology into applications in Computer, Military and Consumer
Markets
Commercialized E2PROM technology into non-memory applications including:
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I2C Serial E2PROMs
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- Serial NOVRAMs
E2POTS
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- Grew Revenues from $3M to >$45 and established Xicor as the leader in Re-programmable
Nonvolatile Memories.
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- AMI, Cupertino, CA
1980 - 1982
- MCU Product Marketing Manager
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EDUCATION
B.S., Computer Systems Engineering (BSEE) (cum laude), University of Massachusetts, Amherst
Massachusetts, June 1980.
Language Fluency: English, German
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