Sales Marketing

Cory A. Frenkel

*** *** ******* ● Westlake Village, CA 91362 ● 818-***-**** ● ************@*****.***

Career Objective:

Interested in being a part of an established and quickly growing technology company; offering

excellent technology sales and implementation skills coupled with a strong background in

entrepreneurship, business development, and the Advertising/Marketing field.

Related Work Experience:

Business Development Manager, The MetaDolce Group; Oct. '10 – Present, Calabasas, CA

• Managed the distribution of electronic signature hardware and software from the world’s top

5 manufacturers while providing end to end enterprise level consultation and integration

services for their customers.

• Oversaw a sales channel of over 1,100 resellers, VARs, and systems integrators. Provided

Biometric and eSignature Solutions to enterprise, government, and channel partners in over

100 countries.

• Implemented web development and marketing, lead generation, sales, and product

development campaigns for said manufacturers.

Director, Sales & Marketing, CommunityForce, Inc.; Oct. '10 – Apr. '13, San Mateo, CA

• Grew a small tech start up’s annual sales by tenfold while bringing on clients such as

University of Phoenix, Yale University, and University of Auckland ( University of Auckland

is the largest university in New Zealand)

• Created marketing materials, business strategy plan, and revenue models/projections in order

to obtain investor funding for the new company.

• Developed and implemented web design and marketing, lead generation, sales, and product

development strategies to bring the newly developed SaaS based workflow management

product to market.

• Conducted all sales and marketing activities to include: exhibiting at trade

shows/conferences, all lead generation including email and social media campaigns,

conducting in depth demos and process analysis, all licensing and customization contracting

and invoicing, developing long term relationships to bring deals from lead generation

through close of sale and implementation sometimes spanning more than a year.

Public Affairs Officer /Human Resources Spc.; CA National Guard; Oct '09 – Mar '11,

CA

• Served as liaison to Foreign Dignitaries in observation of overseas Joint Training Operations in which capacity

I acted as the US representative to and did media preparation with Dignitaries and Generals from fourteen ally

countries as well as the top US General in the North African Command.

• Researched, prepared and disseminated news releases on Army personnel and activities.

• Prepared requests for promotions and awards, reductions, transfers, discharges, identification cards and tags,

leaves, personnel security clearances, military and special pay programs, personnel accounting and strength

management, and unit administration.

• Monitored personnel accounting, strength management, and unit administration. Type military and nonmilitary

correspondences.

Advertising Account Executive, Max Media Montana; May '09 – Oct '09, Helena, MT

• Responsible for creating and retaining advertising business for the station.

• Assisted business owners, business managers and advertising agencies with the marketing of

products and services through the use of television advertising.

• Prospected for, close, and service new business. Service existing business. Create full sales

presentations and promotions. Work with production personnel to create television

commercials.

• Maintained thorough knowledge of television programming, audience delivery, advertising

rates and practices for competitive television, radio, newspaper, billboard, and other media in

the market. Negotiate budgets in competition with other media.

Marketing Director, Countrywide Home Loans; Oct. ‘04 Jan. ‘08, Santa Barbara, CA

• Initiated marketing/advertising campaigns for multiple new Home Loan Consultants,

resulting in several millions of dollars in sales in their first months

• Developed new marketing and branding campaigns for Diana MacFarlane, one of the

nation's top three mortgage lenders, and her Premier Lending Group starting from its

inception

• Managed an advertising budget of over $350,000.00 including new advertisements,

collateral, print publications, and a comprehensive customer retention program involving

databases of thousands of past contacts

Education:

UC Santa Barbara, Class of 2008

• Major: Communications with a Business Emphasis

• Graduate Certification: Technology/Entrepreneurial Management

Relevant Proficiencies:

• •

SalesForce Microsoft Excel

• •

Microsoft Word ACT! Databases

• •

Microsoft Powerpoint Adobe Photoshop

• •

Microsoft Outlook Act On

Awards and Affiliations:

New Venture Competition Finalist, UC Santa Barbara Technology Management

Program (2008)

• Spearheaded my team in the role of CEO to create a services based solar applications

company

• Ran feasibility studies, market research, and financial projections in order to build a

business plan

• Pitched company and business plan to venture financiers and other investors as part of

the competition as well as to explore the possibility of real investment and formation of

the company

• Networked with top members and executives from photovoltaic research and

manufacturing companies to explore the different aspects of the industry, to build a

network of people in the solar energies industry, and to gain a basic knowledge of one

sector of the alternative energies market

Vice President of Membership, Student Entrepreneur Association, UC Santa Barbara

(2008)

Boy Scouts of America

• Eagle Scout Badge and Order Of The Arrow Society

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