Manager Marketing
Resume:
Peter Jakel
President of Jakel Communications LLC
**********@*******************.***
Summary
I am a senior communications leader with significant experience and a solid track record of generating
financial results through all forms of communications methodologies, including:
-Internal corporate communications on a national scale involving field and corporate office employees
-Media relations (Including acting as spokesperson)
-Media Events Planning
-Crisis communications
-New media development and implementation
-Social media strategy and management
-Blog strategy and implementation
-Blogger relations
-Fully-integrated public relations strategy and implementation
-Intranet management
While utilizing these methodologies, I have:
-Managed the development and implementation of corporate intranets in collaboration with IT departments and
consultants
-Written and organized speeches for senior level executives including the CEO
-Strategized, developed and designed newsletters
-Analyzed and managed the creation of new media communications methods
-Created, implemented and managed corporate communications strategies
-Developed integrated public relations strategies incorporating traditional and social media elements to promote
events and manage corporate reputation
-Secured, managed and directed PR agencies working on behalf of organizations
-Represented organizations as an official spokesperson, including during crises
Specialties: Strategic Communications Management; Integrated Marketing Communications; Social Media
Strategy, Implementation and Management; Implement, Design, Write and Edit Multiple Newsletters; Intranet
Implementation and Management; Public Relations Management; Senior Executive Speech Writing
Experience
President and Founder at Jakel Communications LLC
February 2013 - Present (9 months)
Provide values-driven, strategic public relations, media relations, crisis communications, social media and
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internal communications services to organizations of all sizes. Expertise includes strategic messaging
development, executive media training, crisis messaging management, social media platform development
and maintenance, employee engagement and community relations strategy and maintenance.
Communications Director at Archstone
December 2011 - February 2013 (1 year 3 months)
Manage internal and external corporate communications to the corporate office and hundreds of luxury
apartment communities. Activities include internal corporate communications, public relations and new
media marketing communications. Create uniform communication vehicles, policies and practices. Confer
with multi-functional areas and lead strategy sessions to define needs and develop communications to speak
with one voice and concisely communicate critical information.
18 recommendations available upon request
Communications Manager at Archstone
November 2008 - December 2011 (3 years 2 months)
Manage internal and external corporate communications to the corporate office and hundreds of luxury
apartment communities. Activities include internal corporate communications, public relations and new
media marketing communications. Create uniform communication vehicles, policies and practices. Confer
with multi-functional areas and lead strategy sessions to define needs and develop communications to speak
with one voice and concisely communicate critical information.
1 recommendation available upon request
Communications Manager at Einstein Noah Restaurant Group
June 2004 - October 2008 (4 years 5 months)
Manage internal and external corporate communications to all internal stakeholders and media on a national
basis, develop / execute plans designed to increase effectiveness, and streamline procedures to lower costs.
Create uniform communication vehicles, policies, and practices across three national company brands. Confer
with multi-functional areas and lead sessions to define needs and develop communications to speak with one
voice and concisely communicate critical information. Write and edit content for four newsletters as well as
intranet, speech, and various other communications channels, such as voicemail and email.
4 recommendations available upon request
International Web Editor at Focus on the Family
2002 - 2004 (2 years)
2 recommendations available upon request
Reporter at IHS Health Group
July 2001 - April 2002 (10 months)
Associate Editor at Primedia Business Publications Satellite Broadband
July 2000 - July 2001 (1 year 1 month)
Prep Editor at Boulder Daily Camera
August 1998 - July 2000 (2 years)
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Projects
CityCenterDC Groundbreaking Ceremony
April 2011 to Present
Members:Peter Jakel
On a par with the greatest urban centers, CityCenterDC will be Downtown's signature community where an
unmatched mix of condominiums, apartments, offices, public spaces, restaurants, shops and a hotel blend for
a vibrant urban experience.
Honors and Awards
World-Class Partner
Archstone
2011
Skills & Expertise
Media Relations
Public Relations
Editing
Newsletters
Strategic Communications
Team Building
Integrated Marketing
Marketing Strategy
Marketing Communications
Internal Communications
Corporate Communications
Crisis Communications
Public Speaking
Journalism
Social Media
Reputation Management
Marketing
Community Development
Social Media Marketing
Strategic Planning
Press Releases
Leadership
Blogging
Strategy
Brand Management
Training
Speech Writing
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Copywriting
Management
Social Networking
New Media
Online Marketing
Email Marketing
Publicity
Event Planning
Advertising
Event Management
Digital Marketing
Online Advertising
Brand Development
Cross-functional Team Leadership
Content Strategy
Corporate Branding
Direct Marketing
SEO
Web Content
Market Research
Content Management
Education
University of Phoenix
MBA, Marketing, 2003 - 2006
University of Colorado at Boulder
BS, Journalism, 1995 - 1999
Interests
public relations, media relations, social media, leadership, reputation management, internal communications,
integrated marketing communications, corporate communications, strategic communications, marketing
strategy, crisis communications, writing, editing
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Peter Jakel
President of Jakel Communications LLC
**********@*******************.***
25 people have recommended Peter
"I had the privilege to work with Peter at Archstone. Peter did a great job in leading our communication
department through many challenging and opportunistic periods of time. Peter worked directly with many
members of the executive team as well as other strategic and important areas. He was very thoughtful and
practical in his approach to addressing and communicating all levels of communication. He was often asked
to script out very confidential and sensitive information and he always approached these tasks in the most
mature and professional manner. Peter was a great team member and often volunteered to work with other
areas where he could add value. He has an easy-going and approachable style and is always available. I would
highly recommend Peter to any potential employer and would certainly add Peter to my team in the future!
Rick Jacobsen Executive Vice President Archstone"
Rick Jacobsen, Executive Vice President - Financial and Corporate Operations, Archstone, managed
Peter indirectly at Archstone
"I had the pleasure of working with Peter for the past four years. During that time period, Peter helped the HR
team on many cross-functional projects and crafted communication materials for multiple HR initiatives.
Peter and I worked closely together on some very sensitive issues including Archstone’s company closure.
Peter quickly grasped the business issues and was able to quickly craft communications that meet the needs of
his audience. He is intelligent, thoughtful and social media savvy. He is also a true business partner. If given
the opportunity, I’d be pleased to work with Peter again!"
Jeanne Lynch, Group Vice President, Human Resources, ARCHSTONE COMMUNITIES, LLC, worked
with Peter at Archstone
"I am pleased to recommend Peter. I worked with Peter for four years at Archstone. Peter is a highly skilled
and insightful communications professional. He creates thoughtful, responsive and highly nuanced and
appropriate solutions for internal and external communications in a variety of contexts. I have several times
witnessed Peter offer very sound and practical solutions to underlying business issues when called upon to
craft communications relating to those issues. Peter is a real pro and a pleasure to work with."
Mike Shomo, Senior Vice President & Assistant General Counsel, Archstone, managed Peter indirectly at
Archstone
"Peter is a true communications professional. He is equally comfortable with internal corporate
communications, external PR and crisis management. He was very adept at modifying his writing style to fit
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the desires and preferences of the senior executives he served. I think the best thing about Peter's work with
me was how thoughtful and strategic he was. He understood the overall strategy and goals of the company
and was masterful and creating tactical plans to achieve these goals.I would welcome the opportunity to work
with him again!"
Donald Davidoff, Senior Vice President, Strategic Systems, Archstone, managed Peter at Archstone
"Peter and I had the opportunity to work on, and manage through, several public relations communications
together during our time at Archstone. He offers logical insight to situations that have emotion and is a true
partner for communicating in a factual and caring voice--making sure the customer knows they are the top
priority. Over the years as I worked with Peter, he gained a thorough background of the apartment industry
and was an invaluable partner in creating all new communication pieces for use by the community teams.
This on top of his "day job." He is a pleasure to work with and I would welcome the opportunity to work with
Peter again."
Sally Matheu, Group Vice President, Archstone, managed Peter indirectly at Archstone
"Pete was a great partner to the training department at Archstone! He helped us write customer-facing letters,
templates, co-created user-friendly notices and signage. With new initiatives, Pete helped us create
comprehensive communication campaigns which ensured the changes we made landed on time and on the
spot with the intended audience. He understands the business and our various stakeholders, knows what will
appeal to them, and produces easy to understand, clear and interesting writing. I'd work with Pete again in a
minute!"
Lisa Donovan, GVP National Training & Development, Archstone, managed Peter indirectly at Archstone
"Peter was a great partner during the time we worked together at Archstone. He is easy to work with, has
valuable insights and produces a great product. He guided the company’s leadership teams on
communications related matters both inside and outside the company and was the go to person when dealing
with crisis management. I would strongly recommend Peter for any organization looking for help with any
type of internal or external communications."
Roger Mathis, Vice President, Accounting, Archstone, managed Peter indirectly at Archstone
"I couldn't be happier to recommend Pete Jakel for any position for which he applies. I had the pleasure of
working with Pete on several projects over the course of the last five years and always held a tremendous
amount of admiration for his work. From a PR perspective, Pete has the entire package. He is thoughtful,
precise, prompt, intelligent, and open minded. He also has that rare ability to see PR opportunities in the
future and get ahead of it by advising the appropriate parties of a better action plan. In addition to that, I've
always been impressed with his ability to respond to negative press in an extremely graceful but honest
manner. I worked with Pete on several "leasing expos" at Archstone in which he created a large PR
component for continued brand building and awareness. We saw a tremendous amount of response from our
customers and applicants each time, indicating its success. At Archstone, Pete was the "go-to guy" for all
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things communication. I relied heavily on Pete for advice and practice for difficult conversations with
customers as well as internal conversations with our associates. I always had confidence in his advice as he
never pointed me wrong. I would welcome the opportunity to work with Pete again, on any project."
Robert(Trey) Lane, Director, Pricing and Revenue Management, Archstone-Smith, worked with Peter at
Archstone
"While working at Archstone, I had the privilege of working with Peter on numerous projects and was always
impressed with his professionalism and dedication. Peter is creative, detail oriented and understands the big
picture. I look forward having the opportunity to working together again."
Darren Pierce, Director - Investment Management, Archstone, worked with Peter at Archstone
"I was fortunate to work with Peter at Archstone. He is a passionate, driven, and experienced PR professional.
Peter is on-point, dependable, and quick to reply with a thoughtful approach to any communication need.
Peter partners well with all departments, is thoughtful of his audience, and excels at making even the most
complex communications clear. He’s an asset to the industry and his field."
Sarah Lipnik, Regional Marketing Manager, Archstone, worked with Peter at Archstone
"Peter is an exceptional writer, communicator and leader. He is always willing to collaborate on projects and
idea share in order to get the best end result. Peter has a passion for leadership and growing and mentoring his
team. I truly enjoyed working with him on all projects in which we partnered. Peter would be a fantastic
addition to any team and I would love to work with him again!"
Samantha Samuel, Regional Marketing Manager, Archstone, worked directly with Peter at Archstone
"Peter is a passionate communicator who is able to shift/adapt tone and message to fit his audience. He was
very successful at being the “investor relations” guy and the “marketing promo” guy at the same time. His
words were always in line with Archstone’s corporate mission, he was consistent in his work and handled all
PR, crisis, blog, major copy requirements for national campaigns, corporate newsletters, reputation
management, and social media directives, among many other projects. Peter is very fair. He likes knowing all
of the facts and making sure he’s gotten appropriate parties to weigh in when and where necessary. Overall,
Peter was a pleasure to work with and a huge asset. He was able to get a lot accomplished with little
manpower and the quality of his work always spoke for itself."
Jocelyn Haugen, Regional Marketing Specialist, Archstone, worked directly with Peter at Archstone
"Peter is a hard-working individual that effectively handled internal communication directives as well as
external communications initiatives effectively for Archstone. He partnered with numerous departments
throughout the organization (executives, marketing, training, etc.) and became an integral part of
company-wide projects. He was enjoyable to work with and I was able to learn about communications and
public relations strategy from him. Peter takes pride in his work and is always striving to represent the
organization honestly and ethically. He is a natural leader that is always willing to help for the benefit of the
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team and company."
Chelsea Hoffman, Senior eCommerce Analyst, Archstone, worked indirectly for Peter at Archstone
"I had the privilege to work with Peter at Archstone for over 4 years. As Communications Director, Peter was
responsible for overall corporate communications at Archstone, including for all of Archstone’s properties.
Peter was able to meet goals under tight deadline constraints and integrate the business strategy and goals
well in the various communications, whether internal or external. Peter is hard working, very responsive and
proactive. I would not hesitate to work with Peter again."
Ariel Amir, Executive Vice President and General Counsel, Archstone, managed Peter indirectly at
Archstone
"Peter did a great job as our Communications Director at Archstone during a difficult time in our company's
history. He carefully crafted difficult messages with great skill. In his position, Peter also handled our
reputation management, overseeing a team that vetted and responded to all Archstone related posts, reviews,
etc. Peter is a quality guy and I would definitely work with him again."
Dave Brackett, Executive VP, Archstone, managed Peter indirectly at Archstone
"Peter is one of the most articulate, thoughtful and authentic Public Relations and Marketing professionals I
have had the privilege of working with. Our paths intersected often over the last several years as we partnered
on a variety of projects intended for all levels of the organization. Peter is a patient and good-natured
collaborator who demonstrates a calm and confidence that leaves people feeling reassured. Working on
projects with Peter stretches me creatively as a result of his intelligent and strategic approach to ensuring that
we GET IT RIGHT for the customer. Even now, I know Peter could edit and polish this recommendation into
something far more eloquent, but alas, this will have to do! I highly recommend Peter. He has a plethora of
skills and talents which will serve any client lucky enough to work with him. I intend to utilize his services at
the first opportunity."
Teresa Dalsager, VIce President of Training, Archstone, worked with Peter at Archstone
"Peter is an extraordinary communicator and an invaluable business partner. During our time together at
Archstone, I had the opportunity to work with him on a variety of projects. In each instance, Peter brought to
the table a solid understanding of our business objectives and a healthy respect for the sense and sensibilities
of the consumer – whether it was an internal or external customer. He messages in a tone and style that is
audience appropriate and impactful. His critical thinking and questioning skills kept us honest in our
endeavors. Peter would be a tremendous asset to any organization."
Julie Reed, Vice President National Training & Development, Archstone, managed Peter indirectly at
Archstone
"Peter is very good at what he does. Whenever I needed his expertise, he would deliver perfectly crafted
communication that helped enhance our customer service initiatives. He brought a high level of
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professionalism to Archstone with every project he worked on. Peter's advice and guidance really helped me
grow as a manager and improved my own communication skills."
Jessica Fisher, Community Manager, Archstone, worked with Peter at Archstone
"I've worked with Peter on several occasions in the SharePoint space. He's always a great person to work
with. His communications are concise, well thought out, and creative. His communication skills are solid and
he demeanor makes him a natural leader."
Drew Watson, Systems Engineer, Archstone, worked with Peter at Archstone
"Peter is a very professional Communications Manager. He pays close attention to detail and provides
effective feedback. Above all, he is very responsive and considerate. He is truly a pleasure to work with."
Anna Hobbs, Marketing Coordinator, New World Restaurant Group, worked with Peter at Einstein Noah
Restaurant Group
"Peter is an expert communicator, team builder and a problem solver. He consistently approaches his work
with tenacity and integrity. I appreciated working with Peter, together we delivered results, not excuses. I
would welcome the opportunity to work with Peter again. I strongly recommend Peter, he is asset to any
organization."
Launa Chavez, Product/Brand Manager, Einstein Noah Corp, worked with Peter at Einstein Noah
Restaurant Group
"Peter Jakel is an outstanding individual and I miss working with him on a daily basis. Peter, being well
rounded managed many things outside of Communications Manager for Einstein Noah Restaurant Group
including measurment of incentive contests, helping others use intranet tools, help marketing build better
programs and my favorite, ensuring that all the communications were on brand! Peter is a huge asset to
Einstein Noah because he thinks above and beyond the task at hand and applies new methodologies where
appropriate. Truly adding value each and every day. Thanks Peter. I hope to have an opportunity to work with
you again in the future."
Karen Lozano-McKoy, Brand Manager, Einstein Noah Corp, worked directly with Peter at Einstein
Noah Restaurant Group
"Peter did a great job managing internal communications. His background in journalism enabled to him to
write concisely & effectively, & to mange through crisis situations calmly. He is also a pleasant team player
who is a pleasure to work with."
Monica Hahn, SVP Marketing, New World Restaurant Group, Inc., managed Peter indirectly at Einstein
Noah Restaurant Group
"I was hired to take over some of Peter's responsabilites at FOTF and got to spend time working side by side
as he trained me and got me up to speed on the projects he was working on. He has a wide array of skillsets
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and a good understanding of communication, marketing and the role technology plays in these. He has a great
personality to work with and is struck me as being calm under pressure."
Josue Sierra, Communications Technology Specialist, Focus on the Family, worked directly with Peter at
Focus on the Family
"Peter was a strong asset to our team. He provided innovative recommendations for change in our Web
development process and was able to accomplish much given limited resources and assistance from our IT
resources."
Scott Douglas, International Media Manager, Focus on the Family, managed Peter at Focus on the
Family
Contact Peter on LinkedIn
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