Sales Marketing

Fred D. Tessier

** ****** ****,

Somerset, NJ ***73

Mobile Phone: 585-***-****

Email: ************@*****.***

PROFESSIONAL SUMMARY:

Highly accomplished, senior marketing and sales professional with over 11 years of progressive experience in developing

360-degree marketing solutions, specifically in various sectors and channels of distribution, including retail, online, email,

mobile, social media, and direct mail. Management experience includes delivering day-to-day leadership and

implementation in marketing operations, account management, business development and sales.

Simultaneously, serving in any environment as an entrepreneurial professional, with a proven track record in increasing

revenue, increasing brand awareness, strengthening retail conversion, maximizing return on investment, establishing new

business opportunities, and successfully achieving business goals and objectives. Key areas of expertise include digital

marketing and advertising, account management, retail marketing and distribution, loyalty rewards, product development,

licensing, and special promotions.

PROFESSIONAL EXPERIENCE:

EXPO COMMUNICATIONS New York, NY Jan 2013 - Present

Account Manager, Client Services (CPG)

Responsible for managing and leading strategic projects, including campaign implementation, design, execution, and

post-program analysis for several CPG conglomerates within the social media space for use in EXPO’s technology service

and platform. CPG Conglomerates included Kimberly-Clark Corporation, SC Johnson, Novartis, LG Electronics, Church &

Dwight and Hallmark.

Daily Accomplishments:

• Served as the account lead, servicing Fortune 500 clients from kick-off to renewal around UGC video programs and

optimization of UGC across digital touch-points, including Facebook, YouTube, Brand Sites, Mobile, Paid

Advertisements (Digital Banner Ads), and eRetail Distribution.

• Drove internal coordination amongst community, product and technology teams to execute against client needs with

excellence.

• Developed and activated partner programs to drive deeper into results around SEO, and consumer behavior in

eCommerce Conversion; throughout the purchase funnel.

• Developed and generated customized collateral throughout the sales cycle, including business development decks,

statements of work, case studies, reporting (performance summaries), and more.

• Responsible for campaign planning and management, enhancing process, vendor relationships, sharing results,

forecasting and tracking overall client programs.

• Developed documentation for client programs including project scope, timelines, design direction, screener

questionnaire, program instructions and consumer kits.

• Prepared and delivered post-execution reporting and insights to formulate unique social media guidance for client,

resulting in further engagement of EXPO services.

• Liaised among brand teams both internally and externally, among broader client agency community, as well as

EXPO’s syndication partners to leverage and distribute content more broadly for branded marketing communications

(i.e. paid media, eCommerce, social media presence, mobile, retail distribution, etc).

• Worked cross functionally with agency partners, including Ogilvy and Mather, Geometry Global, Organic, Studiocom,

R/GA, and Biggs-Gilmore to achieve client goals.

RAINBOW REWARDS, USA Denver, CO July 2012 – Dec. 2012

Director, National Retail Sales (6-Month Project)

Responsible for securing loyalty-reward marketing partnerships with national retail merchants, in support to Rainbow’s

products and services for financial institution clients, credit unions, white label partners, insurance companies, and media

enterprises. In addition, served as the lead account-person in charge of company-wide sales operations for national,

regional, local and online retailers, and affiliate partners.

Daily Accomplishments:

• Established and managed key relationships with national retail merchants in various channels of distribution, and served

as the day-to-day account leader for strategy and implementation in achieving company-wide sales goals.

• Developed a monthly sales pipeline of all retail prospects, and therefore, lead all marketing and operational

strategy, specifically as it relates to all marketing acquisition programs and campaigns hosted by Rainbow Rewards.

• Reviewed and developed contract agreements, invoices, and business proposals for all retail marketing partnerships.

• Managed a yearly combined merchant account base, grossing over $900 billion in annual revenue sales.

AFFINITY SOLUTIONS New York, NY July 2010 – July 2012

Account Director, National Retail Sales and Strategy

Served as the company-wide account leader; responsible for implementing loyalty marketing solution strategies, and

growing individual market share for national retail merchants in various categories of retail distribution, including grocery,

travel, apparel, dining, and gifts. In addition, worked cross-functionally with marketing operations teams to implement

the necessary creative and communications catered to all acquisition programs, promotions, campaigns, and programs.

Daily Accomplishments:

• Developed a consistent approach to determine the scope of client projects, while maintaining the understanding of

dynamic retail business models, and therefore, strategically implementing Affinity’s technology solutions to grow

each account.

• Demonstrated a comprehensive understanding of the client’s business objectives and therefore developed channel,

messaging, loyalty programs, special promotions, and more.

• Worked cross functionally with multiple lines of businesses throughout the organization to expand client

relationships, and to also identify ways to help clients grow their business and gain market share.

• Oversaw all phases of project discovery, design, production and launch.

• Managed Affinity’s content management database and marketing assets system for all creative, deliverables, and

approvals needed for all retail campaigns and initiatives.

• Reviewed and developed contract agreements, invoices, and third-party retail business proposals.

• Fiscal responsibility for account profitability, including client budget, and profits and losses for all promo-initiatives.

WORLD WRESTLING ENTERTAINMENT Stamford, CT A pril 2 008 – A pril 2009

Director, Consumer Marketing & Retail Development

Responsible for creating, managing, and executing a progressive marketing plan in the consumer and retail markets by

focusing on branding, positioning, promotion, public relations and all other consumer engagements. Marketing plans

were created in order to be relevant and distinct, as well as appropriate for target customers in a way that resulted in

profitable, sustainable, and increased sales in live events and consumer products.

Daily Accomplishments:

• Worked cross functionally with WWE teams to develop and execute new opportunities in various lines of businesses,

including online, social media, mobile, cable programming, retail, sponsorships, and events & tradeshow.

• Developed effective retail development strategies, including promotional programs (and campaigns) to drive

customer loyalty, retention, and consumer product sales at all retail distribution channels, including mass accounts,

department stores, online, and club accounts.

• Managed over 22 licensing partners in all distribution categories, including apparel, toy, footwear, home

entertainment, accessories, novelty, video game, sporting and more.

• Managed and worked closely with creative design teams to develop marketing collateral, including style guides,

one-sheets, advertisements, promotions, campaigns, direct mail, presentations, proposals, website content, and

more.

• Managed an annual marketing budget of $4.5 million (P&L management included to leverage financial planning)

• Collaborated with WWE Europe & WWE Asia on all marketing practices in the international marketplace.

NOKIA White Plains, NY A ug. 2007 – A pril 2 008

Product Marketing Manager (9-Month Project)

Responsible for creating, managing and implementing go-to-market brand strategies for Nokia’s products and

services throughout the North America marketplace for increase in campaign awareness and product sales.

Simultaneously, secured business development opportunities with multi-media software providers in gaming,

navigation, and music platforms in support to Nokia’s special programs and platforms.

Daily Accomplishments:

• Managed 4 multi-media devices in all aspects of product launch, including branding, go-to-market positioning,

product sales, integrated marketing communications, business development and more.

• Managed and directed marketing agencies in creating product launch materials, including style guides, brochures,

catalogs, one-sheets, sales presentations, advertisements, online content, training assets and more.

• Worked cross functionally and provided leadership responsibilities to Nokia’s internal teams for brand

opportunities in multiple sectors, including online, retail marketing, sales, public relations, events & sponsorship,

advertising and more.

• Managed department budgets, invoices, contracts, inventory, and the distribution of all multi-media devices into the

retail marketplace.

• Prepared marketing metrics, P&L analysis and forecasting on all campaigns and promotions.

• Managed external vendors, manufacturers and distributors to ensure quality, accuracy and timeliness of deliverables.

• Presented and showcased new devices to press affiliates and trade publications at events & tradeshows.

• Secured product placement opportunities with film & theatrical production studios.

• Negotiated and secured third-party partnerships with software providers to maximize the consumer experience of

all Nokia mobile devices.

MTV NETWORKS New York, NY A pril 20 05 – J uly 2007

Manager, Retail Marketing and Licensing Sales

Responsible for maximizing MTV Network’s consumer product revenues throughout the development of promotional

programs, and sales initiatives at tier one and tier two retail distribution channels, including Wal-Mart, Target, Toys

R’ Us, Best Buy, Walgreens, 7 Eleven, Wegmans, Spencer Gifts, and more.

Daily Accomplishments:

• Developed effective retail development strategies, including promotional programs (and campaigns) to drive

customer loyalty, retention, and consumer product sales at all retail distribution channels, including sweepstakes,

enter-to-win promotions, gift with purchase opportunities, coupon offers, and additional kiosk and merchandise

programs.

• Identified and explored business development opportunities to open new distribution channels at additional

retail channels, including but not limited to home shopping, catalog, and online.

• Developed and executed licensing & product development strategies by identifying and communicating target

markets, licensees, retail partners, value propositions, quality and competitive differentiation.

• Managed and worked closely with creative design teams to develop marketing collateral, including style guides,

one-sheets, advertisements, promotions, presentations, proposals, case studies, product tools, and more.

• Managed an annual retail budget of $5.6M for 12 retail accounts; which in-turn maximized a combined investment for

over $500 billion in licensed consumer product sales (P&L management and measurements included to leverage

continuous improvement).

• Worked cross functionally with MTVN teams to develop and execute new opportunities in various lines of businesses,

including online, mobile, cable programming, retail, sponsorships, events & tradeshow, and all other consumer-driven

channels.

SONY MUSIC ENTERTAINMENT New York, NY A pril 1999 – F eb. 2005

Marketing Manager

Responsible for planning and executing retail marketing strategies for new releases and talent under Sony Music

Entertainment at all retail distribution channels. Retail development initiatives consisted of securing advertising

commitments, merchandising opportunities, and promotional campaigns to drive consumer product sales throughout

the “home entertainment” categories.

Daily Accomplishments:

• Developed marketing strategies to enhance and maximize Sony Music’s brand positioning for talent, including

special promotions and advertising.

• Developed effective marketing strategies, special promotions, campaign programs (in-store and online) to drive

product sales and establish brand recognition for Sony music talent, and music releases.

• Managed and worked closely with creative design teams to develop marketing collateral, including style guides,

one-sheets, advertisements, promotions, presentations, proposals, interactive design, product tools, and more.

• Managed external vendors, manufacturers and distributors to ensure quality, accuracy and timeliness of deliverables.

COMPUTER SKILLS:

• Administrative: Expert in Microsoft Word, Excel, PowerPoint, and Outlook (Typing 74 WPM)

• Creative Design: Expert in Adobe Photoshop, Illustrator, HTML, iMovie, Final Cut Pro, and Dream-weaver

• CRM: Expert in Sales Force

• Hardware: Mac and PC proficient

EDUCATION EXPERIENCE:

Southern New Hampshire University, Master of Science Degree in Marketing (M.S)

Long Island University, Bachelor of Science Degree in Business Management (B.S)

CERTIFICATIONS & EXTERNAL TRAININGS:

Novartis, Certification and Training in Marketing Service for Regulatory/OTC Brands

SNHU Online Marketing Program, Certification in Social Media Marketing (11 Course Curriculum)

PROFESSIONAL REFERENCES:

Available Upon Request

Contact this candidate