Manager Marketing

Looking To Work In an Organization of International Repute

CAREER SNAPSHOT / CONTOURS

A Client servicing professional with over 5 years

of experience in facets of Client Servicing, Campaign management

and Media Planning. The expertise entails hands-on exposure

to Strategy Planning & Marketing Communications which rides on

incisive consumer insights.

ACADEMIC ACHIEVEMENTS

Pursuing Executive Program in Sales & Marketing

from IIM Calcutta

PGDM (Marketing & HR) from ICBM-SBE, Hyderabad

B.Sc (Economics) from S.A.Jaipuria College, Kolkata

Higher Secondary from MSRDS College

VALUABLE WORK EXPERIENCE

October, 2011 to till date Allias Integrated Account Manager – Client Servicing

Marketing Services Pvt. Ltd

Delivered Results:

Create and implement integrated marketing programs for different brands.

Campaign management - Planning, Implementing & tracking new acquisitions. Keeping a tab on

campaign that drives high ROI.

Responsible for protecting and growing the agency’s relationship.

Oversee teams to develop client specific strategies and associated tactics to drive client value

through an integrated approach.

Creating & promoting various genre based products - Bollywood, Hollywood, Models,

Devotional to reach masses.

Making comprehensive reports and brief on the events or activities.

Implement changes in products as per the client's feedback and requirement.

Acting as the interface between the client, creative, digital and the operations departments.

Conceptualized and executed rural program, 300 X 1000 to create brand awareness about a

renowned jewellery brand.

Fathomless Achievements:

In a very short span of time build the following accounts as the Key revenue generator for the

Company:

- Titan Eye Plus

- Titan Gold Plus

- Tanishq

- Novo Nordisk

- Allergan

- 3M

- ACT Broadband

- TVS Motors

Planned and Executed the Executive Team Meet for ACT Broadband in Colombo, Sri Lanka.

Conceptualized and executed the tribute to India’s 5000 year old heritage in jewelerry making, a

renowned jewel brand decided roll out a Gold Car which was taken to 32 locations (Tier II & Tier

III).

Guinness World Record for most number of Glucose test in 8hrs. On occasion of World's

Diabetes day, Novo Nordisk created a Guinness World Record of collecting maximum blood

glucose readings (3573) in 8 hrs under a single roof. This event was organized and executed by

Allias team members.

Dec, 2009 to September, 2011 160by2.com Mobile Campaign Architect

Delivered Results:

Managing internal resources effectively & efficiently

Understanding brand/product campaigns brief, market study where the brand stands, work

closely with the planning, creative, art, technical, and operations team to run the whole

campaign

Handling Marketing & Communication through Digital Media, SMS, etc. for the client &

160by2.com.

Planning revenue generation based on CPL & CPM etc.

Achieving business goals by working in a team oriented environment.

Innovating & optimizing the use of Digital Media for promotion & advertising.

Dealing with agencies lie Group M, Mudra, Ogilvy, Madison, etc.

Fathomless Achievements:

In a very short span of time built contacts & did promotion for Brand names like:

Balaji Telefilms

Garnier

Set Max

Hungama TV

Bindaas TV

Panasonic, etc.

Actively participated in AIMA & Afaqs Conference on Advertising, Promotion & Digital Media.

June 2006 to May 2008 WIPRO, Kolkata SME (Subject Matter Expert)

Delivered Results:

Handling a team of new entrants.

Providing induction to the new entrants on Product and process.

Keeping the database of the whole team.

Tracking the performance of the whole team and attendance and behavior of the employees.

Fathomless Achievements:

Got a shift in job role from Senior Associate to Subject Matter Expert within a span of 14

months.

Handling a team of 15-20 people team within a period of 1 year of joining.

Was a CSAT achiever for consecutive 3 months.

Was awarded as a REVGEN champ.

BEYOND CURRICULUM

Actively involved in the Event Management Program of CDP held in college in 2009 as an active

member.

An active organizing member of social welfare event “PRAYAS an attempt” in conjunction with a

NGO (Hyderabad Welfare Society).

Active member for “Bloom 2009” management meet conducted by the college.

Hosted many stage programs conducted in and out the college.

Member in the Placement Cell of the college.

Attended seminars on “Bullet Proof Manager” conducted by Crestcom Internationals.

I am an avid traveler and I have managed to visit some of the beautiful and interesting places

across the country.

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