Manager Social Media

Daniel R. Hooven

*** **** **** ** ***** City, PA 16127 Web: www.danielhooven.com

Phone: 814-***-**** E-Mail: ******.*.******@*******.***

Objective

To obtain a social brand management position that provides an opportunity to develop social brand strategy

and implement integrated media campaigns to drive social commerce, audience engagement, achieve

organizational social media objectives, and business initiatives

Related Experience

Chasing Death (Short Film) 6/2013 - Current

Social Brand Consultant

Developed social media strategy for independent film company that focused on digital content, film

•

festival presence, and regional film resource networking

Conducted research to identify the primary social channels, including: Facebook (Digital Content),

•

Stage32 (Industry Social Network), and Twitter (Festival Information/Promotions)

Managed digital content process, including original photography, credit confirmation, cloud storage

•

access, and social media channel content pace

Mule Train Smokers BBQ 8/2012 - Current

Social Brand Consultant, Web Design

Responsible for daily social media content, website creation, and digital content creation

•

Managed field and post production of company highlight video implemented as a social media

•

anchor and resulted in location interest from the Food Network’s “Diners, Drive-Ins, and Dives”

Edinboro University Planetarium 8/2011 – 5/2013

Social Media & Event Manager

Responsible for development and execution of integrated brand campaign that re-introduced the

•

Edinboro University Planetarium to the student body and local community after a 7-year hiatus

Created the Edinboro Planetarium social brand, implementing Facebook and Twitter as main audience

•

channels to position the organization as an academic resource and real-time news feed

Prepared annual report for University leadership and department chair outlining quantitative and

•

qualitative data to demonstrate social brand growth, engagement, and resource allocations

A&E Network, The Biography Channel 8/2011 – 5/2013

Social Media Coordinator, Lead Cast

Managed official Facebook page for A&E Network’s reality series “Haunted Encounters: Face to Face”

•

Social media opportunity was provided by A&E Network due to my previous role as Social Media

•

Coordinator for the web series “Resident Undead” that the cable program was based on

Education

Edinboro University of Pennsylvania 8/2011 – 5/2013

Master of Arts – Communication Studies, Integrated Marketing Communications

•

Summa Cum Laude 4.0/4.0 – 2013 MACS Outstanding Graduate Student Award

•

Slippery Rock University of Pennsylvania 8/2002 – 12/2006

Bachelor of Arts – Communications, New Media

•

Daniel R. Hooven

ADDITIONAL INFORMATION

Social Media & Related Skills

Social Media: Engagement, Brand Influence, Analysis, Content Management, Incentives, Social Commerce

Social Television: Second Screen Technology, Social Nielsen Ratings, Context Awareness, User Experience

Platforms: Vine, Twitter, Instagram, Pinterest, Facebook, Google+, YouTube, Stage32, LinkedIn, eCorp TV

Media: Adobe Creative Suite, Office 365, NX2 Photo Software, DSLR Photography, GoPro, Mobile Sync

Research: Qualitative & Quantitative Research Methods, Google Analytics, Buffer Social Metrics, Hootesuite

References

Sarah M. Ball 6/2013 – Current

Apt. 307 Films, Director

Phone: 972-***-****

Email: ************@*****.***

Norman Edwards 8/2012 – Current

Mule Train Smokers, Owner

Phone: 724-***-****

Email: ****************@*****.***

Dr. David Hurd – Edinboro University 8/2011 – 5/2013

Graduate Assistant Supervisor

Phone: 814-***-****

Email: *****@********.***

Paul Miller – Central Penn College 5/2005 – 9/2013

Adjunct Professor, Communications

Social Media Consultant – Kollision Media

Phone: 717-***-****

Email: *******@**************.***

Professional Overview

Chasing Death (8/13 – Current) Edinboro University Planetarium (8/11 – 5/13)

Social Brand Consultant Social Media & Event Manager

Mule Train Smokers (8/12 – Current) Resident Undead Web-Series (2/11 – 5/12)

Social Brand Consultant, Web Design Social Media Coordinator, Development

Pennhurst Historic Group (7/13 – Current) The Vanguard Group (5/10 – 8/11)

Social Brand Consultant Communication Specialist

Sweet Joy Elegant Bakery (6/13 – Current) The Vanguard Group (9/07 – 5/10)

Social Brand Consultant, Web Design Client Relationship Associate

A&E Network, Biography Channel (5/12 – 5/13) Market Makers Group (2/07 – 9/07)

Social Media Coordinator, Lead Cast Project Associate

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