HEIDI L. PERNA

*** ******** ******

Redding, CT *6896

203-***-****

ab968f@r.postjobfree.com

Professional Experience:

*/**-******* *********, *** Westport CT Accounting/Human Resources

. Responsible for all general ledger postings including accounts

receivable/payable, payroll, bank reconciliation, credit card

reconciliation, invoicing and charge backs. Prepare month end and year

end closing of financial reports for management

. Preparation of Budgets and Forecasts for financial projects

. Project and allocate financial needs for shipping, inventory and

advertising departments on weekly basis

. Managed all aspects of human resources including employee relations,

benefits administration, payroll and taxes

. Work closely with outside auditors and other consultants

. Assisted senior management with marketing and customer retention

initiatives

4/07-4/10 Karp Associates, LLC - New Canaan CT Office Manager/Bookkeeper

. Coordinate all general ledger postings including accounts

receivable/payable, payroll, bank reconciliation and invoicing.

Prepare month end and year end closing of financial reports for

management

. Responsible for credit and collections

. Management of commercial and residential properties- lease contracts,

operation and tax schedules

. Prepared Budgets and Forecasts for senior management to enable them to

analyze individual property financial projections and returns

. Coordinate all aspects of human resources

. Special projects as assigned by senior management

9/04-4/07 Total Marine - Norwalk CT Office Manager/Marketing Manager

. Directed the marketing and sales efforts including web site and print

advertising

. Co-directed the design and production of sales and POP materials for

major boat shows held throughout the year, planned and executed trade

show exhibitions

. Managed on-line payment floor plan for interest and pay offs for boat

inventory, accounts receivable/payable, bank reconciliation, bank

deposits and petty cash

. Responsible for the daily operation of the sales office and other

company owned marinas

4/97-9/04 Scotts LawnService - Norwalk CT Office Manager/Owner

. Responsible for developing annual and seasonal operational plans and

successfully executing strategies to achieve revenue and profit goal

objectives

. Assign and track labor of 5 technicians, 2 salesmen including weekly

and monthly financial, sales and production reports

. Manage all aspects of the company's financing including accounts

receivable, payable, tax reporting, payroll, company benefits, debt

and credit adjustments and computer confirmations of all revenue

transactions and related account data

. Create and utilize customer data base of over 3,200 prospects and

1,000 active customers

. Supervise the effective execution of all office customer service

procedures including customer information requests, complaints and

comments

10/93-4/97 Metromedia International - Stamford CT Marketing Manager

. Managed two international movie channels including contracts,

scheduling, and voiceovers

. Negotiated studio contracts regarding licensing of movies

. Assisted in the launch of Metromedia Entertainment Network - growth

exceeded over 500,000 customers

. Developed and maintained data base of movie product library

. Created, designed and edited movie channel newsletter

. Managed production, design and budget of materials utilizing direct

mail, cross channel promotions and display advertising

. Daily interaction with programmers to create promotions, incentive

programs for the joint ventures

. Participated in various trade shows both in the U.S. and abroad

3/89-10/93 MultiVision Cable TV Corp. - Greenwich CT Marketing

Assistant/

Programming and Pay-Per-View Coordinator

. Pay-per-view contract management including monitored performance

reports

. Managed Network of the Month Incentive Program

. Interfaced with pay-per-view vendors and system managers to support

major pay-per-view events

. Tracked and compared system event buy rates and marketing tactics to

determine effective marketing strategies

. Evaluated new services with programmers

. Compiled, designed and edited corporate newsletter

. Prepared monthly public relations, pay-per-view and new programming

reports

. Coordinated Senior Management Meetings and organized employee events

Education 1995 Sacred Heart University - Fairfield CT

B.A., Business Administration and Marketing Magna Cum

Laude

PC Skills- QuickBooks, Excel, Word, Publisher, Powerpoint, Outlook

Notary Public

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