HEIDI L. PERNA
Redding, CT *6896
*******@***.***
Professional Experience:
*/**-******* *********, *** Westport CT Accounting/Human Resources
. Responsible for all general ledger postings including accounts
receivable/payable, payroll, bank reconciliation, credit card
reconciliation, invoicing and charge backs. Prepare month end and year
end closing of financial reports for management
. Preparation of Budgets and Forecasts for financial projects
. Project and allocate financial needs for shipping, inventory and
advertising departments on weekly basis
. Managed all aspects of human resources including employee relations,
benefits administration, payroll and taxes
. Work closely with outside auditors and other consultants
. Assisted senior management with marketing and customer retention
initiatives
4/07-4/10 Karp Associates, LLC - New Canaan CT Office Manager/Bookkeeper
. Coordinate all general ledger postings including accounts
receivable/payable, payroll, bank reconciliation and invoicing.
Prepare month end and year end closing of financial reports for
management
. Responsible for credit and collections
. Management of commercial and residential properties- lease contracts,
operation and tax schedules
. Prepared Budgets and Forecasts for senior management to enable them to
analyze individual property financial projections and returns
. Coordinate all aspects of human resources
. Special projects as assigned by senior management
9/04-4/07 Total Marine - Norwalk CT Office Manager/Marketing Manager
. Directed the marketing and sales efforts including web site and print
advertising
. Co-directed the design and production of sales and POP materials for
major boat shows held throughout the year, planned and executed trade
show exhibitions
. Managed on-line payment floor plan for interest and pay offs for boat
inventory, accounts receivable/payable, bank reconciliation, bank
deposits and petty cash
. Responsible for the daily operation of the sales office and other
company owned marinas
4/97-9/04 Scotts LawnService - Norwalk CT Office Manager/Owner
. Responsible for developing annual and seasonal operational plans and
successfully executing strategies to achieve revenue and profit goal
objectives
. Assign and track labor of 5 technicians, 2 salesmen including weekly
and monthly financial, sales and production reports
. Manage all aspects of the company's financing including accounts
receivable, payable, tax reporting, payroll, company benefits, debt
and credit adjustments and computer confirmations of all revenue
transactions and related account data
. Create and utilize customer data base of over 3,200 prospects and
1,000 active customers
. Supervise the effective execution of all office customer service
procedures including customer information requests, complaints and
comments
10/93-4/97 Metromedia International - Stamford CT Marketing Manager
. Managed two international movie channels including contracts,
scheduling, and voiceovers
. Negotiated studio contracts regarding licensing of movies
. Assisted in the launch of Metromedia Entertainment Network - growth
exceeded over 500,000 customers
. Developed and maintained data base of movie product library
. Created, designed and edited movie channel newsletter
. Managed production, design and budget of materials utilizing direct
mail, cross channel promotions and display advertising
. Daily interaction with programmers to create promotions, incentive
programs for the joint ventures
. Participated in various trade shows both in the U.S. and abroad
3/89-10/93 MultiVision Cable TV Corp. - Greenwich CT Marketing
Assistant/
Programming and Pay-Per-View Coordinator
. Pay-per-view contract management including monitored performance
reports
. Managed Network of the Month Incentive Program
. Interfaced with pay-per-view vendors and system managers to support
major pay-per-view events
. Tracked and compared system event buy rates and marketing tactics to
determine effective marketing strategies
. Evaluated new services with programmers
. Compiled, designed and edited corporate newsletter
. Prepared monthly public relations, pay-per-view and new programming
reports
. Coordinated Senior Management Meetings and organized employee events
Education 1995 Sacred Heart University - Fairfield CT
B.A., Business Administration and Marketing Magna Cum
Laude
PC Skills- QuickBooks, Excel, Word, Publisher, Powerpoint, Outlook
Notary Public