Sales Manager
Resume:
BERNADETTE M. DONOHUE, CMP
QUALIFICATIONS SUMMARY
A dynamic and driven meeting specialist with a solid reputation in client development, site promotion and creative
sales strategic ability. Results oriented professional with broad and diversified experience in corporate strategy,
project finance, marketing and a consistent record of success in management of top priority objectives.
CAREER HISTORY
University of Tennessee Department of Conferences 2005 2012
Senior Conference Specialist Knoxville,
TN
Provide on campus and off campus meeting management services for professional associations, businesses and
educational institutions. Groups have ranged in size from 200 14,000 in attendance and lasted 2 or more days.
• Planning, marketing, budgeting, registration and managing for assigned groups such as Destination Imagination,
TNAPPA, American Guild of Organists. American Physics Society/DAMOP and UT Agricultural Economists.
• Interaction with UT personnel and Knoxville venues (ex: Knoxville Convention Center and KCEC).
• Assist Director with development of proposals and contracts.
• Client site visits and negotiation of hotel rates and space/ Coordinate food & beverage and special event functions.
• Training of student interns in conference coordination.
La Quinta Inns, Inc. 1997 2003
Senior Regional Sales Manager/Regional Sales Manager San Diego, CA
Promotion entailed overseeing 10 Directors of Sales/Sales Managers throughout the Pacific Region (CA, UT, NV, WA
& AZ). Primary focus includes adhering to budgets, revpar/revenue goals of team while coaching/training/assisting
sales team in weekly activities/quarterly business goals as well as various project work at the 27 properties in the
region. Negotiate regional and national accounts with emphasis on the religious market(member of RCMA). Weekly
meetings with the Revenue Manager & Regional VP have successfully aided this region to lead the in company
RevPar/ADR goals. Proficient in database systems Opera, SalesLogix, and Maximizer.
Area Sales Manager Southern California (1997 1999)
Originally hired to initiate new accounts and retain existing business for San Diego region. Position evolved to
include eleven La Quinta properties in Central/Southern California. Objective was to increase market share and
retain/improve margins from set accounts. Documentation of a minimum of $500,000 revenue per year was achieved.
• 1997 1998 heavy emphasis on reimaging La Quinta product with Gold Medal Room® program, including sales
blitzing and Grand Opening festivities within California and Arizona
• Conducted feasibility studies for site committee
• Coordinated/conducted Los Angeles travel agent blitz and achieved 20% increase year over year in bookings
• Assisted in pre opening sales activities for Inn & Suites product
• Interface with field marketing representatives for mailings and target specific collateral
• Trained Inn managers through Sales Coaching Program
1998: Most improved RevPar for Western Division
•
1998: Nominated Area Sales Manager of the Year
•
Thornton Winery 1996 1997
Banquet and Catering Sales Manager Temecula, CA
Responsible for both the sales and operational success of the banquet/catering department which was tasked with
providing premier and unique service in the Temecula Valley. Supervised 22 employees. Reported directly to the
General Manager.
• Planned/promoted/sold banquet events for weddings, charitable functions and corporate outings
• Responsible for administrative and operational budget of department/Upgraded and improved banquet packets.
Bernadette M. Donohue Page Two
ADDITIONAL CAREER EXPERIENCE
Lawrence Welk Resort 1990 1995
Director of Conference Services
Corporate Sales Manager Escondido, CA
Prior to 1995:
Compri Hotel/ Corporate Sales Manager San Diego, CA
Harrison Conference Centers/ Sales Representative Tarrytown, NY
The Yale Club/ Sales & Promotions New York, New York
EDUCATION
College of Mount Saint Vincent Riverdale, New York
Bachelor of Arts in Communication Arts/Broadcasting and Journalism
Thesis: “The Influence of the Quiz Show Scandal on the Evolution of TV Game Shows.”
University of Tennessee Knoxville, TN
Non Profit Management Certificate
ServSafe Food Protection Manager Certification
Convention Industry Council
Certified Meeting Professional
MEMBERSHIPS
The Professional Meeting Planners Network, Inc.,
ACCED I (Chapter 9)
Random Acts of Flowers Volunteer
SPECIAL SKILLS
Computer Proficiencies: MS Office XP Suite (Word, Excel, Power Point); MS Outlook; and Internet Savvy.
EventsPro and EMS Databases.
I have studied Calligraphy and Photography, and continue to actively practice these skills as hobbies.
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