Rhonda Crabtree

**** ****** ***** ***

Phone: 760-***-****

Carlsbad, CA 92009

Email: ab92cs@r.postjobfree.com

Regional Sales Manager

Enterprising, high energy, and customer-focused Sales Leader with

progressive experience and award-winning performance in driving sales,

business development and marketing in the medical device / health care

sector. Recognized ability for developing, implementing and successfully

executing sales / marketing strategies to propel a company's revenue goals.

Strong understanding of medical terminology, medical device / product

knowledge, as well as the challenges and opportunities in this growing

market. Proven ability to identify and capture opportunities in new markets

and territories to bolster sales. Advanced communicator and cultivator of

key relationships with all levels of staff, clients, and executive

managers.

Areas Of Expertise

Consultative Sales Account Management Sales Cycle Compression

Key Relationship Building Sales Training & Tactful Closer /

Strategic Development Communicator

Planning/Analysis Business Development Sales / Forecast

Marketing / Promotion Integrity-Based Selling Management

Medical Device / Health

Care

Selected Achievements

> Achieved 25% territory business development growth for consecutive 12

months

> Earned "Achievement Meeting" designation, a first for a California

territory in more than 7 years

Professional Experience

LINCARE Aug. 2004 - Present

District Sales Manager (Promotion) Northern CA Bay / Southwestern CA

April 2007 - Present

Lead and manage regional sales and business development activities of a

national medical device company.

. Develop and implement strategic and tactical sales and marketing

strategies to aggressively develop major accounts in a highly

competitive region. Consistently achieve and exceed performance goals.

. Use communications and negotiations skills as well as superior medical

device / product knowledge to discuss and resolve issues with key

clients and prospects. Record of success in closing high-level

accounts.

. Acquire and secure new accounts as well as maintain existing ones by

nurturing client relationships, following up with clients, being

responsive to their concerns and providing memorable customer service.

. Maintain compliance with all industry, federal and state regulatory

agencies.

. Perform human resources duties such as hiring, training, promoting and

terminating sales staff. Provide corporate management with employee

productivity reports and performance evaluations.

. Communicate with executive-level leaders to share ideas for growing

overall revenue.

Notable Contribution:

> The territory qualified for Liquid Oxygen Services and the Heart

Steps Program as a result of repeatedly surpassing sales growth

initiatives.

Center Manager / Sales Representative Carlsbad, CA Aug. 2004 - April

2007

Managed and executed day-to-day sales, marketing and business development

activities, including prospecting, lead generation, networking and other

consultative sales approaches.

. Acquired new accounts by identifying and leveraging untapped sales

opportunities. Consistently followed up with prospects and presented

them with tailored solutions to their concerns.

Rhonda Crabtree - Page 2

Professional Experience - Cont.

. Proactively secured new accounts by approaching, presenting and

pitching key decision-makers at a range of medical facilities. Applied

communications skills and consultative sales approach to uncover their

needs, develop proposals and negotiate services and price points.

. Conducted follow-up sales meetings with decision makers, doctors and

hospital administrators to ensure proper operation of medical devices.

Interacted with clients to resolve issues.

. Worked in the field and identified problems and opportunities to

streamline routes. Established processes for efficiency resulting in

greater cost-savings and increased productivity.

. Managed, led and motivated sales staff in order to increase territory

sales, improve client relationships and strengthen morale. Carried out

human resources duties, such as hiring, training and termination.

Notable Contribution:

> Promoted to district manager as a result of consistently exceeding

sales / business development goals and generating greater-than-

expected revenue for the company.

Coldwell Banker 2002-2004

Realtor Laguna Beach, CA

. Responsible for selling and buying various residential properties for

clients in high-demand market.

. Stayed abreast of market trends and activities keeping clients

apprised of sought-after home buying and selling opportunities.

. Provided excellent customer service across all stages of the home

selling / buying process including follow- ups. Negotiated effectively

with clients in term of pricing and served as a liaison with various

outside parties.

Surplus Sales, Inc. dba Bargain Warehouse 1996-2001

President/Co-Owner Fullerton, CA

Responsible for all aspects of store's retail operations and management,

including sales, marketing, forecasting, product sourcing, human resources,

payroll, inventory and more.

. Planned, devised and implemented long- and short-term strategies to

grow revenue and sales goals; responsible for managing daily profit &

loss (P&L) for the company.

. Hired, supervised and trained a team of over 150 employees including

general labor, retail sales, and administrative personnel. Developed

associates' skills to improve sales, customer service, merchandising,

and store branding.

. Devised strategy and launched marketing / promotional efforts directed

toward new and existing customers. Monitored and assessed advertising

efforts for maximum effectiveness.

. Worked with vendors and suppliers overseeing ordering to ensure

budgetary constraints were maintained. Managed inventory / product

stocking through shortage and loss prevention initiatives.

Education & Professional Development

California State University Fullerton, Fullerton, CA

Cypress Junior College, Cypress, CA

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