Sales Customer Service
Resume:
Rhonda Crabtree
Phone: 760-***-****
Carlsbad, CA 92009
Email: **************@***.***
Regional Sales Manager
Enterprising, high energy, and customer-focused Sales Leader with
progressive experience and award-winning performance in driving sales,
business development and marketing in the medical device / health care
sector. Recognized ability for developing, implementing and successfully
executing sales / marketing strategies to propel a company's revenue goals.
Strong understanding of medical terminology, medical device / product
knowledge, as well as the challenges and opportunities in this growing
market. Proven ability to identify and capture opportunities in new markets
and territories to bolster sales. Advanced communicator and cultivator of
key relationships with all levels of staff, clients, and executive
managers.
Areas Of Expertise
Consultative Sales Account Management Sales Cycle Compression
Key Relationship Building Sales Training & Tactful Closer /
Strategic Development Communicator
Planning/Analysis Business Development Sales / Forecast
Marketing / Promotion Integrity-Based Selling Management
Medical Device / Health
Care
Selected Achievements
> Achieved 25% territory business development growth for consecutive 12
months
> Earned "Achievement Meeting" designation, a first for a California
territory in more than 7 years
Professional Experience
LINCARE Aug. 2004 - Present
District Sales Manager (Promotion) Northern CA Bay / Southwestern CA
April 2007 - Present
Lead and manage regional sales and business development activities of a
national medical device company.
. Develop and implement strategic and tactical sales and marketing
strategies to aggressively develop major accounts in a highly
competitive region. Consistently achieve and exceed performance goals.
. Use communications and negotiations skills as well as superior medical
device / product knowledge to discuss and resolve issues with key
clients and prospects. Record of success in closing high-level
accounts.
. Acquire and secure new accounts as well as maintain existing ones by
nurturing client relationships, following up with clients, being
responsive to their concerns and providing memorable customer service.
. Maintain compliance with all industry, federal and state regulatory
agencies.
. Perform human resources duties such as hiring, training, promoting and
terminating sales staff. Provide corporate management with employee
productivity reports and performance evaluations.
. Communicate with executive-level leaders to share ideas for growing
overall revenue.
Notable Contribution:
> The territory qualified for Liquid Oxygen Services and the Heart
Steps Program as a result of repeatedly surpassing sales growth
initiatives.
Center Manager / Sales Representative Carlsbad, CA Aug. 2004 - April
2007
Managed and executed day-to-day sales, marketing and business development
activities, including prospecting, lead generation, networking and other
consultative sales approaches.
. Acquired new accounts by identifying and leveraging untapped sales
opportunities. Consistently followed up with prospects and presented
them with tailored solutions to their concerns.
Rhonda Crabtree - Page 2
Professional Experience - Cont.
. Proactively secured new accounts by approaching, presenting and
pitching key decision-makers at a range of medical facilities. Applied
communications skills and consultative sales approach to uncover their
needs, develop proposals and negotiate services and price points.
. Conducted follow-up sales meetings with decision makers, doctors and
hospital administrators to ensure proper operation of medical devices.
Interacted with clients to resolve issues.
. Worked in the field and identified problems and opportunities to
streamline routes. Established processes for efficiency resulting in
greater cost-savings and increased productivity.
. Managed, led and motivated sales staff in order to increase territory
sales, improve client relationships and strengthen morale. Carried out
human resources duties, such as hiring, training and termination.
Notable Contribution:
> Promoted to district manager as a result of consistently exceeding
sales / business development goals and generating greater-than-
expected revenue for the company.
Coldwell Banker 2002-2004
Realtor Laguna Beach, CA
. Responsible for selling and buying various residential properties for
clients in high-demand market.
. Stayed abreast of market trends and activities keeping clients
apprised of sought-after home buying and selling opportunities.
. Provided excellent customer service across all stages of the home
selling / buying process including follow- ups. Negotiated effectively
with clients in term of pricing and served as a liaison with various
outside parties.
Surplus Sales, Inc. dba Bargain Warehouse 1996-2001
President/Co-Owner Fullerton, CA
Responsible for all aspects of store's retail operations and management,
including sales, marketing, forecasting, product sourcing, human resources,
payroll, inventory and more.
. Planned, devised and implemented long- and short-term strategies to
grow revenue and sales goals; responsible for managing daily profit &
loss (P&L) for the company.
. Hired, supervised and trained a team of over 150 employees including
general labor, retail sales, and administrative personnel. Developed
associates' skills to improve sales, customer service, merchandising,
and store branding.
. Devised strategy and launched marketing / promotional efforts directed
toward new and existing customers. Monitored and assessed advertising
efforts for maximum effectiveness.
. Worked with vendors and suppliers overseeing ordering to ensure
budgetary constraints were maintained. Managed inventory / product
stocking through shortage and loss prevention initiatives.
Education & Professional Development
California State University Fullerton, Fullerton, CA
Cypress Junior College, Cypress, CA
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