Ella Torian
**** ********* ***** ● Spring Hill, TN 37174
Cell 678-***-**** ● ********@*****.***
HIGHLY ACCOMPLISHED SALES PROFESSIONAL who is customer centric with experience and expertise in prospecting,
customer relationship management and building repeat sales. Motivated and enthusiastic to achieve and exceed
company objectives with a strong sense of integrity and work ethic. Industry experienced in supporti ng biotech,
academic, hospitals, CRO’s and pharmaceutical companies with proven strengths in establishing presence in new and
existing markets, identifying growth opportunities and increasing profitability while building valuable customer
relationships. Strengths demonstrated in territory/account management, market analysis and development of pr oductive
sales strategies. A leader and team player with excellent interpersonal skills and the ability to cut through organizational
layers while creating enduring trust and respect from clients.
PROFESSIONAL SALES EXPERIENCE
QIAGEN, Inc., Germantown, MD 2012 to 2013
Leading global manufacturer of molecular assay technology products
Territory Sales Representative – TN, KY, WV
Sell research/clinical molecular assay and instrumentation products focusing on gene expression, genotyping, miRNA,
siRNA, epigenetics, DNA and next-generation sequencing, plant research, protein science, whole genome amplification
and automation solutions. Target market focus includes large academic, hospital and biotech. Establish strategic
partnerships and collaborate with procurement, key decision makers, department managers and scientists in Blood Banks,
Genotyping, Immunology, Molecular Cell Biology and Sequencing Cores.
Manage a three state territory with $4.6MM annual sales. Coordinate technical and sales efforts in the territory
ensuring that goals were exceeded.
Sales territory growth of 8% ($360K) for molecular consumables and 39% ($200K) for automation products in 11
months. 1Q2013: 121% Consumables, 141% Automation; 2Q2013: 109% Consumables and 133% Automation.
Increased revenue to $1.46MM from $1.2MM at Vanderbilt University ; $900M from $600M at St Jude.
Harlan Laboratories, Inc., Indianapolis, IN 2007 to 2012
Leading global provider of essential research models, animal diets, bedding and services
Account Manager – TN, AR, MS, KY
Sell research models and services, standard and custom research diets, surgical and molecular genetic testing services to
target accounts that include small to large academic, hospital, biotech and CRO research markets. Establish strategic
partnerships and collaborate with executive decision makers, procurement, veterinary staff and operations personnel to
ensure satisfaction of client needs. Manage a $3.3MM four state territory. Implement sales and marketing initiatives.
Develop business strategies by identifying and prioritizing products and services to meet market demand.
Presidents Club member 2009 and 2010.
Increased revenue $900M from $400M at Vanderbilt Univer sity over 5 years.
Introduced promotional programs to key targets increasing unit volume by 15%.
Developed new business through references from existing clients, networking and cold calling.
Appalachian Branch of AALAS Vendor Representative of the Year - 2008
VWR International, Suwanee, GA 2001-2006
Global laboratory supply and distribution leader
Sales Representative – Atlanta, GA
Sell over 1,500,000 laboratory supplies and represent over 6000 suppliers for the pharmaceutical, biotech, industrial,
educational, governmental and healthcare industries target accounts include small to large clients in Atlanta, GA.
Corroborated with vendor representatives, inventory control and purchasing agents to identify new business opportunities
to achieve sales goals. Coordinate sales orders, stock requests and communication of obsolete products between
customer and distribution facility.
Revenue growth exceeded plan by 108% in 20 06, 105% in 2005, 112% in 2003 and 107% in 2002. Qualified for
President’s Club.
Trained clients on new e-procurement system resulting in 23% revenue increase and faster deliver y turnaround.
Implemented sales and marketing initiatives and promotions resulting in revenue growth of 20% in private label
products and 11% in branded products.
Burdick and Jackson Chemical Distributor Rep of Year 2002.
Ella Torian
Page Two
TECHNICAL EXPERIENCE
Hoechst Celanese Corporation, Branchburg, NJ; 2 years Technical Applications Specialist – Competitive Film
Systems
Create a competitive laboratory to study and disseminate intelligence.
Work with distribution to obtain and coordinate competitive products for anal ysis.
Develop competitive guide used to train over 200 Sales Representatives and Technical Specialists.
Competitive price proposal system created to expedite sales closure rates by 30%.
Manage 2 technicians and provide scientific guidance.
E.I. DuPont De Nemours, Parlin, NJ; 7 years Analytical Chemist, Process Chemist – Polyester Film.
Develop over 30 test methods and procedures for TGA, AA, HPLC and trained lab staff.
Develop computerized blending program reducing manufacturing production errors by 40 %.
Consult with sales and clients in field to develop customized products.
OTHER EMPLOYMENT
In addition, 2 short-term positions and small business established.
Continental Lab Products, San Diego, CA; 2006-2007; corporate re-alignment resulted in company selling portion
of business, elected to seek other employment opportunity.
Toray Plastics, North Kingstown, RI; 1998-1999; resigned due to marriage to sales representative employed by
major competitor.
Mike Martin Photography® 1997-1998 personal photography business established, net sales $50M.
EDUCATION
Delaware State University (Dover, DE)
Bachelor of Science, Chemistry
Computer Proficiency:
Microsoft Word Microsoft PowerPoint Salesforce.com
Microsoft Excel Microsoft Outlook ACT!
Internet Explorer CRM Lotus Notes
Sales Training:
Miller-Heiman
Professional Organizations
National AALAS
KY Branch AALAS
Appalachian Branch AALAS
Mid-South AALAS
AR Branch AALAS