Project Manager Management

tamarajones, PMP

Over twelve years of digital product, program and project management expertise leading strategy, design, development, rapid

prototyping, new business development and cross-platform enterprise wide technology releases and integrated marketing initiatives.

Total Beauty Media Group Totalbeauty.com, Modernman.com Contract Work

Director, Program Management 11/2012-Current Los Angeles, CA

Run product portfolio for four digital start-up properties including Sales, media, new product development and content strategy.

Led Total Beauty redesign including scope management, requirements writing, execution, QA and ongoing Scrum product releases.

Manage team of Project Managers, SEO Specialist and Analytics Manager.

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*Clients: Tory Burch, Nordstrom, Saks 5 Avenue, Nexxus, Almay, Revlon, Maybelline, P&G.

Integrated Digital Strategy Consultant Various Clients Revolving Contract Work

Social Media and Digital Strategy Consultant 1/2011-6/2012 (Sydney, Byron Bay and Gold Coast, Australia)

Developed and executed small business strategies and scopes to support brand development, experience design, financial planni ng,

procurement and multimedia marketing requirements based on Client core needs.

Led social media strategies from content creation to sourcing, SEO, KPI, engagement, and brand tonality through measurement.

Taught social media seminars to coach small business owners on o pportunities to maximize their online voice and reach.

Managed production life-cycles for web enhancements, new site developments and multimedia asset creation.

*Clients: Byron Yoga Institute, The Natural Way, Byron Wellbeing Retreats, Leah Bartholomew Design, Ayurveda House College

Ogilvy and Mather Agency UPS.com 7 Month Contract

Director of Production for UPS Global Account 4/2010-11/2010 (NY, New York)

Successfully led global Digital execution for the UPS 360 launch of the rebranding campaign, “That’s Logistics.”

Responsible for global Production team of six in addition to development and management of Digital strategy, budget and scope .

Oversaw cross-platform production and content integration across web, wireless, media, TV, Print and out o f home pipelines.

Mentored and monitored Account through phased parallel pathing and agile execution of concept/design, experience,

requirements, development/integration, systems/infrastructure, content, post -production, QA, closing, launch and measurement.

Sourced, managed and negotiated all contracts for on and offshore vendors; oversaw related budgets and Legal requirements.

Primary client contact, with Account and Creative Director, on -site at Client headquarters and in the Agency in New York.

Sabbatical 10/2009-3/2010 Extensive traveling and volunteering in South East Asia and India teaching yoga and nutrition.

Home Box Office Inc. HBO.com

Digital Group Manager, New Product Development 2/2007-9/2009 (NY, New York)

Managed and mentored team of four Project Managers through enterprise Flash re -platform of HBO.com.

Led social media development/redesign comprised of community, moderation and content distribution strategy across all web

technology, mobile platforms and offline liner channels. Led virtually distributed team of twenty -three resources.

Supervised redesign development of Registration, Search and Schedule products, vendor selection through requirements and QA.

Managed Omniture web analytic platform development including execution of SEO and SEM strategies.

Supervised QA vendor selection, test case writing, and functional QA execution process.

Supervising Producer, Production 8/2006-2/2007 (NY, New York)

Oversaw Producer team responsible for production of all HBO.com content including budgets, timelines, strategy and vendors.

Primary liaison to liner HBO stakeholders and talent ensuring Online campaigns supported enterprise marketing initiatives.

Supervised, hired, and mentored team of seven Producers; reviewed all charters, creative briefs, work breakdown and reports.

Led release of mobile strategy site redesign for all domestic properties and international franchises.

TV One Inc. Tvone.tv, Asianavenue.com, Migente.com 9 Month Contract

Senior Project Manager, Sales and Marketing Production 10/2005 – 7/2006 (NY, New York)

Led site redesign content migration from JSP to PHP platform for three social media sites.

1431 Ocean Ave #518 Santa Monica, Ca. 90401 Email ************@*****.*** Mobile 347-***-****

Managed integration of CMS tools, enabling business owners to self-publish, creating operational efficiencies and capacity to

execute larger projects with higher ROI.

Gap Inc. BananaRepublic.com, Gap.com, OldNavy.com

Supervising Manager, Banana Republic Production 6/2003 – 9/2005 (San Francisco, CA)

Led content management tool/operating system re-platform and redesign across gap.com, oldnavy.com, and

bananarapublic.com; led requirement defining, scope controlling, process mapping, data migration, and training.

Supervised implementation of all marketing projects and product publishing including : Data and content integrity

Management, new product development, marketing, promotion, and email production.

Developed and optimized project lifecycle process to increase product and marketing lifecycle efficiency.

Coached, mentored and managed production team of six; led cross-functional project teams as large as 30.

Sony Entertainment Columbiahouse.com

Lead Project Manager 11/2001-12/2002 (NY, New York)

Managed globally-distributed redesign and system integration projects including Canada and Latin market sites.

Managed day-to-day scheduling, milestone tracking, resourcing, and change management for all large scale projects sponsored by

President, Online; defined project scope, responsible for project ROI.

Project Manager 2/2000-11/2001 (NY, New York)

Led cross-functional teams through new product, tool, and feature development ; managed redesign of three micro-sites.

Negotiated competing business, creative, and development stakeholder needs to align and execute strategy.

Wrote functional specifications and business requirements; developed and delivered training for new releases.

Vivre Vivre.com, Indulge.com

Project Manager/Information Architect 7/1999-2/2000 (NY, New York)

Managed vivre.com beta development while producing day-to-day operations for indulge.com.

Defined and managed navigation and site structure; developed prototypes, site maps, and screen decks.

Associate Project Manager/Producer 5/1998-6/1999 (NY, New York)

Supported execution of product development, film/web production, and integrated brand marketing campaigns.

Managed day-to-day production of web sites, kiosks, CD-ROM, and VHS projects including account management.

Technology, Products and Methodologies

Technology: J2EE, .NET, Microsoft Commerce Server.

Social Media Platforms: Crowd Factory, Lithium, KickApps, Keibi Moderation System.

Programs/Languages: Microsoft Suite + PhotoShop; Flash: Flex SDK, AS3; XML: SOAP and REST protocols; PHP, ASP, Java; CSS+ HTML.

Sales and Web Analytic Platforms: Omniture, Google Analytics, DART Double Click, OAS, Zoom, Wapple.

Video Products: Ooyala, Yahoo Maven, Brightcove.

CMS Products: Interwoven TeamSite, Crisp Wireless, IBM Trigo, TYPO 3, Counto Cumulus Asset Management.

Project Management Tools: Basecamp, Microsoft SharePoint suite, Atlassian software suite.

Project Methodologies: Scrum, Agile, Waterfall, Rapid Prototype Development.

Certification: Certified Project Manager (PMP) through Project Management Institute International (PMI).

Strategic Alliance Management through American Management Association (AMA).

Education: University of Southern California - BA, Communications; Minor, Film Production (Los Angeles, Ca.: 1998).

Don Quixote University - International Business program. Developed and demonstrated ability to read, write, and speak intermediate

Spanish (Barcelona, Spain: 2003).

Experience Abroad: Seven month sabbatical - Extensive traveling and volunteering throughout South East Asia and India teachin g

yoga (8/2009-3/2010).

International business and economics program - Spain (1/2003-5/2003).

Clients and Accounts: UPS.com, American Express Platinum® Card, VH-1 Television, Bravo Television, Federated Department

Stores, Monsac International, Christoffle of London, Theory Design, Slaviati Home Design, Nordstrom, Tory Burch.

1431 Ocean Ave #518 Santa Monica, Ca. 90401 Email ************@*****.*** Mobile 347-***-****

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