Marketing Development

Deborah S. Frederes

**** ******** *****• Ooltewah, TN 37363 • 423-***-**** • *********@*****.***

Accomplished Marketing Professional

Leader in comprehensive marketing strategies in support of business goals and objectives

Key Skills

Strategic Market Planning Communication Campaign Leadership Budget Preparation

Analytical Problem Solving Skills New Product Program Launch Meeting & Event Planning

Marketing Collateral Development Public & Media Relations Comprehensive Marketing Strategies

Direct Marketing Programs Web 2.0 Technologies Business Development

Experience

Signal Centers, Inc., Chattanooga, TN 2011 to Present

Signal Centers, Inc., is a non-profit organization whose mission is to strengthen children, adults and families through services focusing

on disabilities, early childhood education, and self-sufficiency.

CHIEF MARKETING AND DEVELOPMENT OFFICER

Serves as the principal development and fundraising officer responsible for providing strategic planning to and

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management of Signal Centers’ fundraising efforts, including major gift solicitations, endowment building, planned

giving, board interaction, grant proposals, special events and all related activities. Collaborates with the CEO, the

Executive Leadership team and the Board to build Signal Centers’ image, resources, and stature in the community

and build sustained relationships with donors and funders.

Key Responsibilities:

Fundraising: Established a strategic fundraising plan with measurable goals and oversaw implementation of that

plan; oversaw the continued development and maintenance of an accurate and complete donor database; oversaw the

grant research and writing process to ensure that current grant writing activities were meeting the needs of the

agency.

Development: Cultivated donor relationships encouraging existing donors to renew or increase their support and

developing strategies for the cultivation of new donors; built build collaborative relationships with outside funding

agencies, foundations and special interest groups; developed and maintained active and productive relationships with

board members; Provided leadership and staff service to the Marketing & Development committee of the board

aiding them in carrying out their fundraising responsibilities; focused on ways to build and grow the endowment and

on approaching donors about planned giving.

Marketing and Communications: Worked to raise local awareness of Signal Centers’ mission and work in the

community; oversaw the agency’s social media and web marketing efforts; cultivated community outreach and

support for agency programs and new initiatives, including work with the United Way; created/edited all marketing

materials for the agency, including newsletters, annual reports, brochures and direct mailings; cultivated

relationships with the media to promote agency activities and events and created/submitted media releases and

promotional ads; identified opportunities to present the organization and its program at trade shows or special

events.

Special Events: Planned and coordinated special events, including the inaugural Color Me Chattanooga 5K, and

cultivated special event attendees who are capable or major gift support.

Volunteer Management: Oversaw the development and implementation of a volunteer program that met the needs of

the agency and its programs; cultivated volunteers that had potential of being long term contributors the agency.

National Embryo Donation Center, Knoxville, TN 2009 2011

The National Embryo Donation Center (NEDC) is a non-profit organization whose mission is to protect the lives and dignity of human

embryos by promoting, facilitating and educating about embryo donation and adoption.

Director of Marketing and Public Relations

Responsible for promoting, coordinating and disseminating all information pertinent to the mission of the National

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Embryo Donation Center’s one year grant program as specified by the Department of Health and Human Services.

Director of the overall communication efforts of the NEDC by promoting a high professional standard, accurate

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information and timely dissemination in all projects.

Key Responsibilities:

Official NEDC Public Relations Representative in charge of interfacing with targeted IVF clinics across the country

each month to present lectures and promote knowledge of embryo donation and adoption.

Oversee the development and distribution of marketing campaign items including brochures, promotional material,

newsletters, and new media technologies to physicians, embryologists, clinics, and potential patients.

Enlist support from Assisted Reproductive Technology labs and pharmaceutical companies for employee training

and development to market public awareness of embryo donation and adoption.

Coordinate major PR activities including TV, radio and print interviews, chamber events, annual embryo baby

celebration, etc.

2001 2009

Gail’s Harley Davidson, Kansas City, MO

Gail's Harley-Davidson is an exclusive Harley-Davidson® dealer recognized as one of the top dealerships in the country. Gail's

offers one of the largest inventories of motorcycles, parts and accessories, and merchandise in the Midwest.

Marketing Director

Responsible for the development, implementation, and management of the company’s yearly advertising budget and

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strategy for all radio/television commercials, print ads, website content, billboards and promotional material.

In charge of all public relations activities for the dealership as well as the owner, a national speaker.

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Responsible for all promotions and special events, including motorcycle and product giveaways, radio station

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partnerships and non profit fundraisers.

Director of all in house and outsourced marketing associates through the creation of marketing materials that ensure

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congruence with objectives.

Key Responsibilities:

Researched and developed media plans and identified target audiences with ideal media outlets, making the

company the most recognizable motorcycle dealership in the Midwest.

Completed a highly successful branding and marketing campaign which resulted in the owner/dealership featured

nationally on The Discovery Channel and locally in the Kansas City Star, the Kansas City Business Journal, etc.

Successfully branded the dealership under a new name after being established for 25 years as a family owned

business.

2004 2006

Reliable Automotive, Kansas City, MO

Reliable Automotive is a leader in the distribution and marketing of specialty automotive equipment and accessories in the

US.

Marketing Analyst

Responsible for market and customer analysis to understand market trends, product/service needs, and competitive

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offerings within key markets

In charge of product positioning, new product and vendor launch planning, and market requirements.

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Oversaw event planning, trade shows and production related support for print and electronic materials.

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Key Responsibilities:

Managed the production of the industry leading Source Book, a 1,000 page catalog featuring 300 product lines of

automotive accessories and performance parts.

Directed all production and product selection of monthly 20 page retail accessory flyers.

Led the development of the Point of Purchase program and manual.

Assisted in developing a new brand, Big Game Products, which increased in value 80 times.

Successfully re branded the marketing program Motor Town, a comprehensive marketing program directed toward

the end consumer.

Education

The Ohio State University – Columbus, OH • B.A. Journalism, specialized in Public Relations, 1983

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