consultative sales rep, entrepreneur, and educator
Resume:
Neal A. Zettas
Whittier, CA 90606
****.******@*****.***
PROFESSIONAL SUMMARY
Twenty year record of success and exceeding expectations highlighted by strong selling, presentation, leadership,
and motivational skills. Ability to meet and surpass profit objectives in order to generate revenue, capture market
share, and create additional selling opportunities. Adept in employing solid negotiation and closing skills while
understanding and anticipating customer’s needs. Possess effective communication, presentation, and leadership
skills with the keen ability to create a vision of success and a strategic plan for meeting corporate objectives.
Specializing in consultative and relational sales techniques. Experienced leader who develops quality relationships
built on trust, excellent service and respect.
SELECT CAREER ACHIEVEMENTS
• Entrepreneurial personality. Started and developed Denver Leather & Silver Co. Initiated company from scratch
to a successful small business in a little over a year.
• Developed trading system to successfully trade short term option equities and coached others to do the same.
• Based on overall sales performance at Fibre Metal Pacific, was promoted two times within a three year period
and selected by executive management to train incoming sales representatives in the areas of prospecting,
selling strategies, building client relationships, and closing skills.
• Increased student CSAP writing scores from 1% advanced in 2001 to 60% advanced giving the school the
highest CSAP scores in the district and the state.
• Part of Educational Team that was the first school in the nation to be designated two years in a row by the U.S.
Dept. of Education as a “National Blue Ribbon School.”
• Launched, promoted and organized initiative that raised 2,000 books for a new library at an inner city school
(St. Peter the Great Middle School) in Compton, California.
AREAS OF EXPERTISE
• Strategic Selling: Skilled in crafting a high level selling strategy to engage prospects, clients, and partners in
attaining additional business, forging alliances, and promoting revenue generating programs. Committed to self
development, skills building, and peak performances techniques.
• Relationship Building: History of building and leveraging excellent rapport with both internal and external key
contacts. Experienced in conflict resolution, negotiation, and building trust. Ability to effectively prospect and
sell to a wide range of buyer styles.
• Communication: Quick to initiate partnerships, build solid relationships, and interact easily with customers,
clients, and prospects. Highly articulate verbal and written skills. Taught public speaking course with emphasis
on persuasive speech.
• Negotiation: Adept in working with clients in reaching an amicable agreement in contractual dealings and
partnerships; employing a win win philosophy and solutions based style.
• Leadership: Keen ability to lead teams, classes, and groups along with developing individual skills and talents
that contribute to team goals and objectives.
• Goal Setting: Focused on meeting measurable objectives and generating results by creating a plan and
applicable revenue strategy.
PROFESSIONAL EXPERIENCE
Hessler Worldwide Los Angeles, CA 2012 2013
● Sold demonstration products at festivals, trade shows and retail stores
Denver Leather & Silver Co.(Owner) Denver, CO 2010 2012
• Manufactured, marketed and sold high quality, handmade leather products.
• Negotiated contracts and sold products to both retail and wholesale clientele.
• Aggressively and creatively sought and found markets to sell products.
Independent Financial Investor Boulder, CO 2006 2010
• Developed and modeled trading system for aggressive stock and option traders.
• Employed research tools and methods for pursuing appropriate investment opportunities and strategies.
• Assembled high performing stock portfolios based on financial modeling, market trends, and macro/micro
economic conditions.
Summit Middle Charter School Boulder, CO 2002 2006
Considered one of the top academic middle schools in Colorado. The first middle school to be rewarded the
prestigious designation by the U.S. Department of Education as a “National Blue Ribbon School.”
English Teacher
• Employed high impact presentation methods to increase retention rate and level of interest and participation.
• Developed original curriculum to meet superlative school standards using various teaching modalities to
reach diverse student population.
• Created and taught ten week public speaking unit focusing on persuasive speech.
• Advised, coached, and organized student groups such as Student Council and competitive sport teams
developing students and athletes into leaders and productive members of the community.
Orinda Academy Orinda, CA 1990 2002
Small, private college preparatory high school.
English Teacher and Student Advisor
• Created collaborative team mentality with students, parents, and teachers to enhance educational experience,
maximize learning, and increase retention rate.
• Mentored and guided students to assure academic success.
Fibre Metal Pacific Bell Gardens, CA 1978 1983
West Coast division of industrial manufacturer/wholesaler specializing in safety and welding equipment.
Purchasing Manager
• Purchased all products for four regional warehouses with annual budget of approximately $20 million.
Maintained inventory control and negotiated with suppliers in order to gain favorable pricing and contract terms.
• Collaborated with key executives in determining requisite inventory levels, anticipating product needs, and
devising a plan for increasing revenues and market share.
Lead Inside Sales Representative
• Responsible for prospecting, conducting needs analysis, and making appropriate recommendations in selling
industrial products.
• Employed closing strategies in overcoming objections and gaining business in meeting quota goals.
• Built client trust by anticipating needs, problem solving, and utilizing adept customer service skills.
• Trained and supported sales reps by means of ongoing training seminars and individual mentoring.
NON-PROFIT MANAGEMENT & VOLUNTEER EXPERIENCE
• Board of Directors (5 years) and Chairman of the Board (2 Years) for a leading San Francisco social service
organization.
• Directed summer program for challenged youth at inner city YMCA in San Francisco.
• Coached various sports for the YMCA, Little League, tournament teams and middle schools.
FORMAL EDUCATION
University of San Francisco – Institute for Educational Leadership 1996
Master’s Degree in Education with emphasis in Organizational Leadership and Innovation
University of California at Berkeley – Bay Area Writing Project 1990
Elite training program designed to develop future leaders in Education
University of California at Berkeley 1988
Bachelors of Arts Degree in English Literature and Composition
L’Abri Fellowship – Huemoz, Switzerland 1983
International institute emphasizing Philosophy, History, Politics & the Arts
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