Marketing Management

SU S A N R . WA D E **** Van Winkle Drive, Falls Church, VA 22044

202-***-**** s *******@*****.*** h ttp: / / w ww.linkedin.com / in /susanrwade

SE N I O R CO M M U N I C A T I O N S DI R E C T O R / MA R K E T I N G SP E C I A L I S T

Communications Strategy Program Development & Implementation Social Media Strategy

Innovative and resourceful Communications expert with 20+ years of hands-on experience directing and

i mplementing a variety of programs, promotional campaigns, creative teams, and communications

strategies. Adept at leading effective teams through program implementation, marketing strategies,

public relations initiatives, crisis management, and change management. Demonstrates a talent for

creativity, collaborative analyses, performance improvements, and relationship management.

Additional core competencies include:

Communications Strategy Social Media/Measurement Process Development

Crisis/Reputation Management Search Engine Marketing Public Relations

Message Development Program Development Media Relations

Staff/Executive Communications Program Implementation Marketing

CAR E E R HI S T O RY

N E U S T A R, I N C ., Sterling, VA 2011-2013

D I RECTOR, CORPORATE COM M U N ICAT IONS

Managed the activities and goals of a cohesive, collaborative and effective communications team,

i mplementing campaigns and internal programs to inform targeted audiences, drive efficiencies, and achieve

outstanding results. Designed, implemented and oversaw strategic direction and leadership for all

communication programs. Collaborated with cross-functional teams to develop strategic plans, aligning

i nitiatives with business/brand goals.

• Created a brand-driven media messaging platform, providing t raining and guidelines for executive

and subject matter experts, which resulted in a 91% increase in published articles featuring Neustar

b rand and staff quotes in national media outlets and t rade publications.

• Researched, wrote, and edited complex corporate messages, news releases, marketing materials and

web content.

• Achieved a 113% increase in employee-generated social media recognition and mentions through

educational workshops regarding the company’s social media guidelines and proper use of social

channels to promote services, news, and activities.

• Consolidated nine agencies spending close to $1M per year in agency fees by developing

communications plans with actionable objectives for a reduced budget of $542K per year.

• Managed public/media communications projects, and coordinated and produced key corporate events.

• Proactively launched the organization’s first Corporate Social Responsibility program, promoting

d igital literacy and STEM education in three states with national coverage in U.S. News & World

Report, National Public Radio, and the Associated Press; key local market coverage including the

Washington Post, Washington Times and on NBC, ABC, and Fox affiliates.

• Heightened staff comprehension, communication and leverage of the organization’s new vision and

strategy by 34% in four months through the promotion of a strategic communications program,

SU S A N WA D E, PA G E 2

including company-wide meetings, environmental messaging, department collaborative sessions, and

a manager-as-messenger tool kit.

N E T W O R K S O L U T I O N S, L L C, Herndon, VA 2004-2011

D I RECTOR, CORPORATE COM M U N ICAT ION / P UBL IC RE LAT IONS

Built a strong team engaged in developing and delivering consistent and effective communications programs

to align with brand strategy and promote corporate values to targeted audiences. Designed and led

i nternal/external communications to keep stakeholders informed during stressful and uncertain corporate

periods, including ownership changes, workforce reductions, organizational restructuring, acquisitions and

mergers, crisis management, and executive leadership changes.

• Increased domain sales by 500%, increasing traffic to the corporate website within a three-day period

v ia an effective media campaign promoted through t raditional/social media channels.

• Generated 57K+ prospective customer contacts through partner programs for entrepreneurs.

• Collaborated with marketing and e-commerce teams to create an online video campaign capitalizing

on a competitor’s advertising during the 2011 Super Bowl game.

• Heightened the company’s online reputation within a six-month period by increasing the neutral to

positive feedback rating from 42% to 68%.

• Designed and implemented a corporate blog (ranked 97 among the AdAge Power 150) to position the

company as a powerful and small business thought leader, averaging 50K monthly visits.

• Played a key role in establishing the organization’s social media presence and increasing brand

awareness.

• Generated 987M+ positive media impression in broadcast, print, and online media placements in a

l it tle over six years, thereby positioning the company’s brand as the thought leader for small

businesses.

C O N R O D A S S O C I A T E S C O M M U N I C A T I O N S, L L C, Washington, DC 2002-2004

SEN IOR COM M U N ICAT IONS STRATEG IST

Expertly cultivated and counseled a diverse group of clients, resulting in positive media coverage and

stakeholder engagement for such clients as Pinellas County, Florida; MCI; and the National Fish and Wildlife

Foundation. Secured $50K+ in new business during the first year of consultation.

ADD I T IONAL CAREER E XPER IENCE

Senior P rogram M anager, M CI/WorldCom, Ashburn, VA (1996-2001)

Account Supervisor, Powell Tate Public Affairs, Washington, DC (1995-1996)

Public Relations M anager, Anheuser-Busch Companies, Busch Gardens, Tampa, FL (1994-1995)

Senior Account Executive, Fleishman-Hillard Public Relations, Washington, DC (1990-1994)

E D UCAT I O N P RO F ESS IO NA L D E V E LO P M E N T

AND

B.S. - Computer Science, University of South Dakota, Vermillion, SD

T raining: Employee Engagement, Social Media, Content Marketing, Program Measurement

AFF I L IAT IONS A WAR D S

AND

Membership: Public Relations Society of America

SU S A N WA D E, PA G E 2

Awards: SNCR Award (2008, 2010), Society for New Communications Research; Bronze Anvil (2005) and

Silver Anvil (1993), Public Relations Society of America; Award of Excellence (2005,2006), Network Solutions

Marketing Services Award (2001), MCI Business Marketing Services; Circle of Excellence Award (1996), MCI

Consumer Markets

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