[pic]David Spanierman

*** **** ****** ***** **.

Putney, VT 05346-8799

Phone: 802-***-****

Alt. Phone: 802-***-****

E-mail: ab8zmw@r.postjobfree.com

[pic]

Objective

As a Search Marketing Strategist, I have been focused on discovering how

and what searchers are looking for and aligning a company's website and

offerings with those established patterns. Then, taking a team approach

to maximize rankings and exposure to potential customers. While some may

call this inbound marketing, and others SEO, I like to think of it as a

hybrid that draws upon the best of both.

Summary of Qualifications

I am a highly motivated, energetic and creative Search Marketing

Strategist and SEO Manager. Working in the highly competitive New York

art world, with a diverse group of people, has enabled me to become

especially skilled at building effective teams to identify areas of

weakness within current keyword related web-marketing strategies, and

devise plans to remediate them. In addition, as an independent

consultant, I have developed a solid ability to successfully interact

with customers and satisfy their needs.

Work Experience

SEO Consultant (March 2010 - Present)

Websight SEO, Putney, VT

. Gather data on competitors and analyze their sales, and method of

marketing and distribution.

. Collect and analyze data on customer demographics, preferences,

needs, and buying habits to identify potential markets and factors

affecting product demand.

. Prepare reports of findings, illustrating data graphically and

translating complex findings into written text.

. Forecast and track web marketing and sales trends, analyzing

collected data and make recommendations to leadership.

. Seek and provide information to help companies determine their

position in the marketplace.

. Measure the effectiveness of web marketing, advertising, and

communications programs and strategies.

. Attend staff conferences to provide management with information and

proposals concerning the promotion, distribution, design, and

pricing of company products or services.

. Devise and evaluate methods and procedures for collecting user and

click through data.

SEO/Search Marketing Strategist (July 2001 - September 2012)

Spanierman Gallery, New York, NY

. Management of Google Adwords campaigns and organic search engine

marketing campaigns.

. Ongoing keyword research.

. Maintaining constant awareness of (and sharing) changes in search

engine signals with team members.

. Improving and enhancing project content based on Google algorithm

changes such as Panda and Penguin.

. Analysis of well ranking web content and relevancy comparison of

project content and providing guidance to copywriters.

. Facilitating the directing and the creation of meaningful blog

posts that pertain to and enhance the relevancy of web content.

. Direct the efforts of a diverse team of web professionals as

determined by the needs of the search landscape.

Route Sales (November 2000 - July 2001)

Dewitt Beverages, Brattleboro, VT

. Responsible for maintaining over 600 beverage accounts in the event

of normal salesperson outages.

. Duties included meeting with store managers cultivating good

relationships and providing proper customer service.

. Assess demand and maintained proper shelf stock across the entire

Anheuser-Busch product line.

. Maintained maximum product exposure through constant merchandising

efforts.

Production Manager October 1999 - July 2000)

Brightside Tie Dyes, Brattleboro, VT.

. Managed production of tie dyed clothing.

. Coordinated the handling of the raw materials needed for efficient

production.

. Handled all phases of the wet process.

. Worked with OSHA to enhance safety on the production line.

. Established and monitored quality control production guidelines.

. Oversaw and scheduled maintenance of critical mechanical elements

of the production line to minimize downtime.

. Worked closely with production team members to derive best practice

production methods and training.

Education

Bachelor of Science in Management

Keene State College 1990-1994

Keene, NH

Additional Qualifications

. Marketing and retail sales skills.

o Selected by Google for inclusion in their Blog promotion of

Tags Service. http://googlesmb.blogspot.com/2010/11/google-

tags-feature-paints-rosy-picture.html

. Excellent communication skills.

. Former President of the Putney Loins Club.

o Software:

. Microsoft office.

. SEOmoz.

. Raven tools.

. SEMrush

. Google Analytics

. Adwords

. HTML

References

Robert Lierle

VP Marketing

New Chapter Inc.

90 Technology Drive

Brattleboro, VT. 05301

802-***-****

Nancy Gagnon

Robert Burch Glass

3 Great Meadows Ridge

Putney, VT. 05346

802-***-****

Claude Blazej

Avalon Woodwork

88 S. Goddard Hill RD.

Putney Vt. 05346

802-***-****

Linked In Profile:

www.linkedin.com/pub/david-spanierman/2a/863/b53

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