Customer Service Sales
Resume:
[pic]David Spanierman
Putney, VT 05346-8799
Phone: 802-***-****
Alt. Phone: 802-***-****
E-mail: *******@*******.***
[pic]
Objective
As a Search Marketing Strategist, I have been focused on discovering how
and what searchers are looking for and aligning a company's website and
offerings with those established patterns. Then, taking a team approach
to maximize rankings and exposure to potential customers. While some may
call this inbound marketing, and others SEO, I like to think of it as a
hybrid that draws upon the best of both.
Summary of Qualifications
I am a highly motivated, energetic and creative Search Marketing
Strategist and SEO Manager. Working in the highly competitive New York
art world, with a diverse group of people, has enabled me to become
especially skilled at building effective teams to identify areas of
weakness within current keyword related web-marketing strategies, and
devise plans to remediate them. In addition, as an independent
consultant, I have developed a solid ability to successfully interact
with customers and satisfy their needs.
Work Experience
SEO Consultant (March 2010 - Present)
Websight SEO, Putney, VT
. Gather data on competitors and analyze their sales, and method of
marketing and distribution.
. Collect and analyze data on customer demographics, preferences,
needs, and buying habits to identify potential markets and factors
affecting product demand.
. Prepare reports of findings, illustrating data graphically and
translating complex findings into written text.
. Forecast and track web marketing and sales trends, analyzing
collected data and make recommendations to leadership.
. Seek and provide information to help companies determine their
position in the marketplace.
. Measure the effectiveness of web marketing, advertising, and
communications programs and strategies.
. Attend staff conferences to provide management with information and
proposals concerning the promotion, distribution, design, and
pricing of company products or services.
. Devise and evaluate methods and procedures for collecting user and
click through data.
SEO/Search Marketing Strategist (July 2001 - September 2012)
Spanierman Gallery, New York, NY
. Management of Google Adwords campaigns and organic search engine
marketing campaigns.
. Ongoing keyword research.
. Maintaining constant awareness of (and sharing) changes in search
engine signals with team members.
. Improving and enhancing project content based on Google algorithm
changes such as Panda and Penguin.
. Analysis of well ranking web content and relevancy comparison of
project content and providing guidance to copywriters.
. Facilitating the directing and the creation of meaningful blog
posts that pertain to and enhance the relevancy of web content.
. Direct the efforts of a diverse team of web professionals as
determined by the needs of the search landscape.
Route Sales (November 2000 - July 2001)
Dewitt Beverages, Brattleboro, VT
. Responsible for maintaining over 600 beverage accounts in the event
of normal salesperson outages.
. Duties included meeting with store managers cultivating good
relationships and providing proper customer service.
. Assess demand and maintained proper shelf stock across the entire
Anheuser-Busch product line.
. Maintained maximum product exposure through constant merchandising
efforts.
Production Manager October 1999 - July 2000)
Brightside Tie Dyes, Brattleboro, VT.
. Managed production of tie dyed clothing.
. Coordinated the handling of the raw materials needed for efficient
production.
. Handled all phases of the wet process.
. Worked with OSHA to enhance safety on the production line.
. Established and monitored quality control production guidelines.
. Oversaw and scheduled maintenance of critical mechanical elements
of the production line to minimize downtime.
. Worked closely with production team members to derive best practice
production methods and training.
Education
Bachelor of Science in Management
Keene State College 1990-1994
Keene, NH
Additional Qualifications
. Marketing and retail sales skills.
o Selected by Google for inclusion in their Blog promotion of
Tags Service. http://googlesmb.blogspot.com/2010/11/google-
tags-feature-paints-rosy-picture.html
. Excellent communication skills.
. Former President of the Putney Loins Club.
o Software:
. Microsoft office.
. SEOmoz.
. Raven tools.
. SEMrush
. Google Analytics
. Adwords
. HTML
References
Robert Lierle
VP Marketing
New Chapter Inc.
90 Technology Drive
Brattleboro, VT. 05301
Nancy Gagnon
Robert Burch Glass
3 Great Meadows Ridge
Putney, VT. 05346
Claude Blazej
Avalon Woodwork
88 S. Goddard Hill RD.
Putney Vt. 05346
Linked In Profile:
www.linkedin.com/pub/david-spanierman/2a/863/b53
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