Sales Manager
Resume:
James A. Randell
**** ******** **** **** 907-***-****
Anchorage, AK 99515 ab8z6b@r.postjobfree.com
Intro:
In 1999 I joined the ranks of RJ Reynolds Tobacco Company and mastered all aspects of the business. I am considered the foremost expert in the
category in the entire State. My family and I decided it was time for a change late in the fall of 2011. I began talks with a client of mine to purchase
her business and become an entrepreneur. To insure there were no ethical concerns, I retired from RJ Reynolds so that I could fully pursue this
business opportunity. At the last minute, she withdrew from the deal and I am now looking to start a new journey.
Professional Skills:
• 19 years of experience in merchandising consumer packaged goods and interpreting consumer insights.
• 13 years developing and facilitating presentations to stakeholders in both independent and chain stores to include more than 100
independent stores, Holiday Station Stores, Tesoro Alaska, Chevron, Texaco, wholesalers, distributers, and Shell C-Gas locations.
• 19 years as a consumer packaged goods product and category manager independently covering an assignment that is thousands of square
miles.
• 13 years in the roll of category advisor to more than 30 stores from inception to include sales dynamics, P&L development, budgeting,
forecasting, and implementation.
• 13 years successfully gathering, interpreting, and reporting category dynamics to improve overall sales volumes State wide.
• 13 years of experience in interpreting contract language and contract negotiations
• 6 years of experience in logistics servicing 26 convenience locations.
• Willingness to travel up to 30%.
• 19 years of experience mentoring and team building with 6 years in the roll of management.
• Highly analytical with 13 years of experience doing market analysis that helped increase sales and market share State wide in both
wholesale and convenience channels.
• Demonstrated competence and experience in all aspects of classic marketing principles.
• Experience working with distribution partners to achieve shared goals.
• Demonstrated expertise in account management, business to business sales, customer service, successful track record in downstream and
upstream marketing and building business partnerships.
• High impact professional with an intimate understanding of consumer goods and wholesale consumables industries.
• Strong organizational skills and time management with an understanding of the importance of flexibility.
• Well developed interpersonal competence, sales innovation, and strong work ethic.
• Highly proficient in Excel, Word, Power Point, and other Microsoft applications.
• Eagle Scout
• Ability to organize and manage multiple priorities and projects simultaneously.
Willing to travel and relocate worldwide.
Relevant Experience:
Substitute Teacher K-12
9/17/2012 – Present
Anchorage School District – Anchorage Alaska
On call substitute teacher for grades K-12
Trade Marketing Manager
4/19/1999 – 2/3/2012
RJ Reynolds Tobacco Company – Anchorage Alaska
Responsible for relationship marketing of RJ Reynolds tobacco portfolio in Alaska by conducting effective "1 to 1" client engagements and
promoting national brand building marketing programs and initiatives within strategic accounts.
• Increased share of market (entire portfolio) year over year since 2006, from 31 to 36 percent.
• Demonstrated ability to initiate and build strong business partnerships by increasing the number of contracted accounts by 21 percent in
three years.
• Ranked in the top 25 percentile regionally in share of market growth, new account acquisitions and company certification and training in
2006 and 2007.
• Ranked in the top 20th percentile regionally in the above categories in 2008 and 2009.
• Achieved maximum employee rating in 2003 for overall increase in share of market, new account acquisitions and training excellence.
• Promoted in 2006 for demonstrating continued excellence in trade marketing and territory management while pursuing degree in
Business Administration.
Events Coordinator
10/2009 to 8/2010
Alaska Tobacco Festival – Alaska – Short term contract employment
Managed all aspects of the first Alaska Tobacco Festival in the State from inception to breakdown. These responsibilities included;
• Coordinating guest speakers and entertainment
• Maintaining a budget to help insure profitability
• Planning for proper staffing
• All marketing – to include print, radio, and live interviews.
Tobacco Buyer
2008
Lucky Raven Tobacco – Soldotna Alaska - Short term contract employment
• Travelled to New Orleans to be the purchasing agent for local tobacco shop doing over $6 million in sales per year.
• Managed and purchased tobacco products for the entire year
• Networked with key stakeholders to increase visibility of local market and drive future sales.
Warehouse Logistics Manager
1993 – 1999
Brown Jug - Anchorage, Alaska
Responsible for warehouse operational proficiency and product delivery to Brown Jug retail outlets in Alaska generating monthly revenues in excess
of $3.3 million.
• Directly managed a team of 8 to 10 employees.
• Responsible for safety guidelines and OSHA guideline adherence.
• Performed the role of lead liaison between the company and its warehouse employees by regularly meeting with and coaching all levels
of subordinates in a continuous effort to maintain positive employee relationships and secure future revenue-generating and cost control
opportunities.
• Formulated warehouse staffing requirements to meet company benchmarked cost containment goals.
• Consistently interacted with retail store managers and warehouse subordinates to identify market specific opportunities and determine
appropriate courses of action to promote continuous volume improvement, enhance product availability and improve profitability.
• Managed logistics for a fleet of 3 trucks and 26 stores.
• Provided documented feedback and coaching for employee improvement and deficiency management.
1997-1998
• Sitting member of the Board of Directors for the Alaska Trucking Association
EDUCATION
2006-2009
Bachelor of Business Administration: Concentration in International Business
AIU - Hoffman Estates, IL
• Attained B.A. while employed full time with RJ Reynolds Tobacco Company
2005-2006
Associates of Business Administration:
AIU - Hoffman Estates, IL
Professional References:
Joe Smith - Retired
Anchorage, AK
Patricia Patterson - Owner of Lucky Raven Tobacco
Kenai, AK
Kelli White - Marketer
Anchorage, AK
Matt Pavlatos - Trade Marketing Manager
Anchorage, AK
Lamar Wells – Retired Iron Worker
Wyndmere, ND
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