Mischa Truong-Tran

**** ***** ****** *****, **. Louis, MO 63128

314-***-**** ab8y45@r.postjobfree.com

Marketing Professional with expertise in social media marketing, brand merchandising, and a

motivational leadership style. Strengths include persuasive communication, creativity, and initiating

change to drive sales. Recognized as innovative and adaptable, with the ability to build successful

business partnerships with customers, suppliers, and colleagues; Described as credible and optimistic.

A CCOMPLISHMENTS

Captured $2 million in incremental sales by opening retail partnerships at Branson Landing

(4.9 million visitors) and St. Louis Airport (272,500 visitors) in the first year

Developed over 30 creative assets for use with licensed brand merchandise, which created a

cohesive look for the Budweiser and Bud Light brands at retail stores nationwide

Increased sales $1 million by expanding brand merchandise available at Busch Entertainment

Corporation (BEC) operations

C AREER PATH AND ACHIEVEMENTS

B uilda tribe.com, St. Louis, MO 2 011 - Present

S ocial Media Marketing Expert & Business Partner

R esponsibilities: Lead social media marketing efforts including development of social media channel content,

online lead generation campaigns, automatic follow-up campaigns, and overall marketing strategies to drive sales

for clients in variety of industries. Interface with all clients and develop relationships for mutual success.

A ccomplishments:

Produce and manage content distribution to over 60 websites including video, blog, article, social status,

and bookmarking sites daily

Initiate and develop training and education to enhance knowledge of ever-changing web platforms,

technologies, analytics, social media assets, and search engine optimization (SEO)

Developed procedures and processes for efficient operation of social media marketing consultation and

delivery of each client’s content

A nheuser - Busch InBev, S t. Louis, MO 1 990 - 2010

C reative Manager, Consumer Marketing, Branded Products ( 2008 - 2010)

R esponsibilities: Managed business partnerships with Anheuser-Busch trademark licensed merchandise by

reviewing over 5,000 items annually and obtained product approvals for all licensed merchandise. Managed

agency and vendor contracts to provide creative, services, and products to fulfill business needs. Gathered retail

industry competitive intelligence and educated peers.

A chievement s:

Generated $20 million in retail sales by directing activities of 45 licensees of Anheuser-Busch trademarks

Managed partnerships of over $3 million in retail sales annually through 8 retail stores located in an

airport, tourist destination, and shopping venues

Collected over $2 million in revenue through royalty payments from licensees annually; analyzed and

managed revenue budget

M anager, Retail Development, Branded Products ( 2005 - 2008)

R esponsibilities: Directed activities of 6 merchandise buyers to develop product and meet sales goals of 5

Consumer Hospitality Center (CHC) Gift Shops seasonally. Directed and led policies and strategies for over 200

retail accounts in regards to products and retail placements. Interpreted and translated needs, schedule, and

specifics to buying team for development of over 200 products seasonally. Analyzed and compiled product sales

data (inventory turn, category sales, and item mix) for making sound decisions with product development.

314-***-**** ab8y45@r.postjobfree.com Mischa Truong-Tran

A c hieve ments:

Generated over $4 million in retail sales by establishing and growing relationships with over 20 new

retail accounts

Saved $100,000 by leading the consolidation of Branded Products purchasing from Marketing to

Corporate Procurement

Developed individual plans for over 28 merchandise categories and customized space management

within each of 5 gift shops to maximize sales growth

M erchandise Buyer, Branded Products ( 2005)

R esponsibilities: Performed responsibilities of previous position (Merchandise Buyer of CHC) simultaneously with

new responsibilities.

A c hieve ments:

Managed transition of processes and policies from CHC Gift Shops into Branded Products

Analyzed Gift Shop data; provided information to management to assist with effective business decisions

Contributed to the transition of point-of-sale systems (POS) from Brewery Tours to Branded Products

M erchandise Buyer, Consumer Hospitality Centers ( 1999 - 2005)

R esponsibilities: Managed Gift Shop sales of over $5 million annually in 5 gift shop locations nationwide.

Purchased and re-ordered products in over 30 categories to support sales and seasonal trends. Analyzed pricing

and margins, sales data, inventory levels, and purchasing for over 1,500 items seasonally.

A c hieve ments:

Established and directed visual merchandising programs for all 5 gift shops seasonally

Developed over 200 products each season for sales in gift shops nationwide

Directed vendor base of 80 to develop and supply product to drive sales growth

A dditional Positions

Supervisor, Gift Shop, Consumer Hospitality Centers (1995-1999)

Assistant Supervisor, Gift Shop, Consumer Hospitality Centers (1990-1995)

E DUCATION

MASTER OF ARTS – Human Resources Development

Webster University, St. Louis, MO

BACHELOR OF ARTS – Political Science and English Double Major/Business Minor

William Woods College, Fulton, MO

T ECHNICAL SKILLS

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Noble Samurai – Search Engine Optimization

Microsoft SharePoint SAP

Microsoft Visio STS/NSB Merchandising and Point of Sale

Microsoft Access Intuit QuickBooks

Microsoft Publisher Traffic Geyser – Online Marketing

A CTIVITIES

Volunteer – National Multiple Sclerosis Society 1992 to present

Vice-President – Heritage Investment Partnership 1998 to present

Volunteer – Susan G. Komen Breast Cancer Foundation and Race for the Cure 1999 to present

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