Mark Granieri
Phone: 917-***-****
Concord, NC 28027
E-Mail: ab8y42@r.postjobfree.com
EXPERIENCE
FOX TELEVISION/ MYNETWORK TV
New York, NY
Vice President--Pricing and Planning
. Responsible for creating and instituting operational policies for start-
up network.
. Solely responsible for generating and revising all upfront and scatter
sales proposals during initial season.
. Supervised sales assistants and coordinated all daily network sales
operations.
. Maintained all sales accounts and responsible for re-expressions, re-
pricings, and general deal maintenance.
. Managed and coordinated inventory, and ensured successful completion of
all integration deadlines.
. Monitored all client delivery and scheduled all audience deficiency units
and recap units.
. Responsible for revising all internal estimates and sales projections.
. Chief liaison between five separate departments (ad sales, traffic,
finance, research, and programming).
. Responsible for all day-to-day operations and daily program integration.
. Responsible for all program changes, time period changes, inventory
revisions and holds-to-order.
. Responsible for maintain and revising sales operating system (rate-card
creation, program creations, estimate creation and revision, projections
creation and revision, etc.).
. Chief liaison with system programmers in order to constantly upgrade
operating system.
. Maintained daily sales, budget, and inventory reports during upfront
season.
. Assisted with, and negotiated Direct Response sales.
. Created and maintained weekly and monthly sales activity reports.
. Created and maintained a variety of timely operational reports
(inventory, options, client delivery, etc.).
NBC/Universal Domestic Television
2003-2005
New York, NY
Vice President--Ad Sales Operations
Managed and coordinated inventory, and ensured successful completion of
weekly integration.
Responsible for client stewardship by analyzing delivery reports and
providing audience deficiency units as needed.
Supervised traffic and billing departments and all day-to-day operations.
Helped create estimated program ratings and responsible for monitoring and
revising internal ratings and vpvh estimates throughout the season.
Assisted in creating, and responsible for maintaining all rate-card
information
Monitored sales planning process and coordinated all outgoing sales
proposals.
Created proposals and assisted with all day-to-day operations for each
account executive and their client list.
Coordinated with Corporate Finance, and helped create and track budget-
target reports.
Primary liaison between NBC/Universal and Worldlink Direct Response sales
force.
Assisted with, and negotiated, Direct Response sales.
Created and maintained weekly and monthly activity reports.
Created and maintained quarterly option reports.
Maintain daily sales, budget, and inventory reports during Upfront season.
Set up and maintained all AS-400 computer information and continually
upgraded system with programmers.
STUDIOS USA Domestic Television
1999-2003
New York, NY
Director--Ad Sales Operations
Created all Studios USA sales-plans and assisted in creating client
proposals.
Responsible for the client stewardship process.
Managed all inventory via move requests, and the issuing and recapturing of
bonus weight.
Assisted traffic department in executing all daily paperwork and
responsible for all client change notices and back-up of AS-400 computer
system
Maintained agency and client database in AS-400 system.
Responsible for daily crosschecking of all contracts and amendments.
Responsible for generating and distributing quarterly posts detailing
client delivery.
Primary liaison to Chicago office and assisted with all client
requirements.
MGM Television Advertiser Sales
1996-1998
New York, NY
Sales Planning Coordinator/Inventory Manager
Responsible for creating and revising all MGM sales plans and client
proposals.
Assistant to three account executives and manager of all New York accounts.
Managed all inventory via move requests, issuing and recapturing bonus
weight, reflighting and offering relief.
Responsible for ensuring all client delivery by analyzing revenue reports
and providing audience deficiency units as needed.
Assisted with upfront program research by tracking and analyzing
competitive programming.
Created quarterly posts detailing client delivery.
Warner Bros. Domestic Television Distribution
1992-1995
New York, NY
Media Sales Assistant
Sold airtime to direct response clients by creating client proposals and
negotiating contracts.
Created sales plans complying to specifics of client and account executive
for use in the presentation of all client proposals and contracts.
Responsible for ensuring delivery of numerous advertiser accounts by
issuing and recapturing bonus weight, reflighting, offering relief and re-
expressing.
Coordinated inventory moves and requests of both client and distributor.
Warner Bros. Domestic Television Distribution
1990-1992
New York, NY
Media Sales Analyst
Assisted in maintaining sales inventory and processing traffic
instructions.
Responsible for editing and proofreading show formats and time sheets.
Monitored program time periods by analyzing Nielsen ratings, station lists
and conflict reports.
EDUCATION
St. John's University
1985-1989
Jamaica, NY
B.S. Degree in Communications, 1989
GPA of 3.6 in Communications and Journalism Courses