Director, Product Management - Security and Cloud

Timothy A. Bedard *** Riverbend Drive, Groton MA *1450

Home: 978-***-**** Mobile: 978-***-****

*************@*****.***

Profile

Eighteen years of extensive experience in product management, strategic planning, portfolio management, business development and sales roles

for organizations ranging from startup to enterprise. Proven success in all aspects of defining, developing, and marketing diverse products and

SaaS-based services into complex markets. Possess a rare combination of strong analytical and management skills, creative thinking capabilities,

consensus-building skills, and an aptitude for effective and persuasive written and verbal communication. Seeking a highly visible, senior

product management leadership position in a high technology environment.

Positions Held

Senior Manager, Product Management September 2011 to Present

RSA, the Security Division of EMC, Bedford, MA

Selected Accomplishments:

• Defined, managed and executed technology and business strategy for new identity and access management products and new SaaS-services to the

enterprise market in less than one calendar year.

• Responsible for the successful implementation of RSA Adaptive IAM solution stack (RSA Access Manager, RSA Federated Identity Manager, RSA

Adaptive Federation, RSA Adaptive Directory, RSA Digital Certificate Solutions, Courion and Aveksa Identity and Access Risk Management Suite)

from development to market

• Built and communicated business strategy and financial models for new products while working collaboratively with multiple internal and external

cross-functional teams

• Defined, managed and executed new RSA technology, business strategy and OEM process and go-to-market activity framework

• Defined convincing business cases and product definitions to drive new business opportunities (inorganic, organic, partnership)

• Conducted periodic market analyses, both qualitative and quantitative, in conjunction with the RSA Corporate Marketing

• Defined, managed and executed new standards support for the RSA Adaptive IAM portfolio, including: 508 Compliance, Common Criteria, FIPS

140-2, IPv6, etc.

• Owner, leader and worldwide evangelist for the RSA identity and access management product portfolio (nine unique products)

• Defined, managed and executed new RSA Adaptive IAM portfolio platform certification factory initiative, including the qualification of new

operating systems (e.g. Red Hat, SuSE, CentOS, Windows, Solaris), application servers (e.g. JBoss, WebLogic, Websphere) and web agents (e.g.

Apache, IIS) and combinations there of

• Developed, negotiated, implemented and communicated the 18 month product portfolio requirements and roadmap

• Led, managed and mentored a team product managers (both local and remote) on the RSA identity and access management team

• Interacted directly with current and potential customers and partners to better understand market trends, influencers, competitors, routes to market in

order to properly drive product priorities and innovation within the product portfolio

• Directly collaborated with RSA Corporate and Product Marketing teams to prioritize, develop, and deliver key internally and externally facing assets

to support go-to-market activities, channel programs, sales and technical audiences

• Leading RSA identity and access management evangelist and presenter at key tradeshows (RSA Conference, Forrester, Gartner, etc.); one-on-one

briefings with analysts and media

• Led, managed and executed key channel partner technical and sale training, new product release briefings, pricing updates, competitive briefings, etc.

• Proven experience in team leadership, cross-functional relationships and consensus building

• Experienced in engaging and clearly communicating with both mid- and senior-level executives

Principal Business Strategist December 2009 to August 2011

CA Technologies, Security Business Unit, Framingham, MA

Selected Accomplishments:

• Led two new CA Security BU SaaS-based identity and access management hosted services (e.g. CA CloudMinder and HITRUST healthcare

services). Deliverables included: market financial sizing and analysis, market segmentation analysis, hosted service definition, pricing/packaging,

FY10-FY15 revenue projection analysis, “live” proof of concept and customer use case validation over the past calendar year, hosting cost of

service/goods analysis, new routes and go-to-market definition (e.g. MSSP’s, vertical industry solutions, etc.), third-party MSSP pilot and

commercial contract definition and negotiation.

• Owner, leader and evangelist for new IAM SaaS-based services and managed a team of local and remote product managers

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• Facilitated cross-team strategic and operational analysis of the CA Security CSU product portfolio

• Conducted product portfolio analysis including: revenue size/growth rate, market size/growth rate, relative market share, market share rank, analyst

market placement, R&D OPEX ROI analysis, customer stratification analysis (i.e. customer attrition rates, maintenance renewals, customer upgrade

trends ), market segmentation analyst, sales pipeline/target analysis, industry trends, competitive threat and potential market expansion opportunities

• Responsible for roll up presentations and briefings to CA Security BU senior executive management on the overall health of the CA Identity and

Access Management product portfolio.

• Communicated final results and strategic recommendations (resource realignment, product EOL, budget reinvestments, capacity for growth, etc.)

Principal Product Line Manager July 2005 to November 2009

CA Technologies, Security Business Unit, Framingham, MA

Selected Accomplishments:

• Responsible for end-to-end product lifecycle, including market research, market modeling, competitive analysis, EOS/EOL notifications,

quarterly QBR reviews with senior executive management, product specification/development, product launch with continuous feature/functionality

improvements, identification of market direction and requirements and driving those requirements into the product services direction of the company

• Responsible for the successful implementation of CA Identity Lifecycle Management solution stack (CA Identity Manager, CA Role &

Compliance Manager and CA Directory) from development to market

• Managed and executed new CA Identity Lifecycle Management portfolio platform certification factory, including the qualification of new

operating systems (e.g. Red Hat, SuSE, Windows, Solaris), application servers (e.g. JBoss, WebLogic, Websphere)

• Managed new standards support for the CA Identity Lifecycle Management portfolio, including: 508 Compliance, Common Criteria, FIPS

140-2, IPv6, etc.

• Responsible for all aspects of Product Management, including product vision, strategy and planning, product requirements/use case

definition and documentation (PRD), forecasting, product feature/function scoring and determination, product release pipeline planning and roadmap

definition and product portfolio management

• Facilitated waterfall and agile engineering methodologies for CA Identity Lifecycle Management solution

• Directed day-to-day management and mentoring of junior and peer product managers

• Evangelized the Identity Lifecycle Management roadmap within CA, sales/marketing, customers and the market

• Regularly interacted with cross-business unit executives and new and existing customers

Product Line Manager December 2000 to June 2005

NetScout Systems, Inc., Westford, MA

Selected Accomplishments:

• Evaluated emerging markets and segment analysis for new and existing product definition, licensing and pricing models for nGenius Performance

Manager and nGenius Performance Manager appliance

• Managed and drove strategic business and product software and appliance requirements relationship with largest OEM partner, Cisco Systems, Dell

and HP, etc

• Responsible for day-to-day management of a team of three product managers

• Worked closely with Engineering during the product development process. Managed project milestones and their attainment relative to the overall

business plan

• Led cross-functional teams; continually cultivating relationships that contribute to the success of product launches

• Worked with Marketing Communications and Product Marketing to develop and drive, messaging and product positioning strategies

• Provided input for the development and execution of marketing programs

• Defined and lead beta test program for new product releases

Product Manager January 1995 to November 2000

Elron Software, Burlington, MA

Selected Accomplishments:

• Gatekeeper of product vision, long-term product plans and overall marketing requirements given company’s strategic business objectives, market

conditions, competitive landscape, and evolution of customer needs for Elron Web Inspector

• Spokesperson for the company for print, on-line and television media outlets

• Regularly presented at seminars, executive briefings, analyst meetings and industry trade shows

Skills and Training

• TCP/IP Network Architecture (UMASS Lowell), Leading Project Management Performance (Looking Scope)

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• Voice over IP (Global Knowledge), Converging Voice and Data Networks (Global Knowledge)

• Requirements that Work (Pragmatic Marketing, Inc.), Practical Product Management (Pragmatic Marketing, Inc.)

• Solution Selling Seminars (Solution Selling Inc.), Internet Technologies (BCR Enterprises, Inc.), Dale Carnegie Training

• Presenting for Impact (EMC University), Write to the Top (EMC University), Innovative and Creative Problem Solving (EMC University)

Associations/Councils

• Boston Product Management Association (BPMA), Cloud Security Alliance (CSA), Network and Application Performance Management

(NAPM), Product Management Network (PMN), Pragmatic Marketing Alumni (PMI)

Education

Bachelor of Arts, Foreign Affairs/International Business, Minor in Economics - Assumption College, Worcester MA 1992

Honors: Thomas J. Watson Fellowship Award for outstanding student achievement

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