Michele L. Ritter-Ellwood ***** SW Pembroke Cir N

Lake Suzy, FL 34269

Resume 941-***-****

ab8xg7@r.postjobfree.com

Qualifications

Skilled marketing/communication professional, with experience from a variety of industries. I have extensive experience with

corporate and agency sales and marketing, and have owned my own successful retail business. I have superior customer service

skills, a strong, outgoing personality and a solid understanding of customer relationship management. I am proficient with Microsoft

software products, and several publishing and graphic design software programs. My current marketing passion is social media, as I

believe it may be the most exciting and important media ever. I manage several social media platforms for various organizations.

Experience

Date Employer Responsibilities

1/2006 - HCA/Fawcett Director of Marketing: Responsible for development and execution of all advertising

Present Memorial Hospital campaigns and public relations initiatives to promote hospital services to surrounding

Port Charlotte, FL communities utilizing a variety of media sources. Responsible for developing and managing

the marketing budget, development and design of all collaterals, managing timelines, meeting

deadlines and coordinating company events and community outreach programs. Requires in

depth planning and collaboration with multiple clinical service departments within the hospital.

Additional responsibilities include media buying, copy writing, press releases, graphic design,

newsletters, event planning, managing web site and multiple social media applications and

serving as Public Information Officer. As part of HCA’s West Florida Division, close

collaboration with sister hospital in Englewood to develop strong market presence, as well as

collaboration and co-branding with HCA’s Sarasota Market hospitals for regional positioning.

2/2005 - Riverwood Events Coordinator: Event planner/promoter for an upscale residential community. Extensive

11/2005 Community collaboration with committee groups, creative planning and organized implementation for

Association successful events. Managed homeowner association Activity Center business meetings, events,

socials and clubs. Primary community information resource, via electronic and print media.

Port Charlotte, FL

12/1997 - Flowers at VI Owner/President: Owner and Head Designer for upscale retail store, responsible for all aspects

10/2004 of operations management, marketing and business development. Transformed business from

Novi, MI

a small, unknown flower shop, to a branded, elegant botanical gallery, voted #1 by readers of

the Novi News. Specializing in corporate events and weddings, I developed a large and loyal

customer base.

3/1995 - Varsity Lincoln- Lease Renewal Manager: Manager for the largest volume Lincoln-Mercury dealership in the

12/1997 Mercury country. Responsible for developing and implementing a program to maintain customer loyalty

Novi, MI and manage the dealership's lease customers by perpetuating the leasing trade cycle. Directly

managed a staff of four leasing specialists, as well as the general sales staff of approximately

twenty employees.

11/1992 – Ford Motor Company Zone Manager -Lincoln-Mercury Division: Corporate Sales Representative for New York

Region. Duties included wholesaling Lincoln-Mercury vehicles, overseeing contests &

2/1995 Detroit, MI

incentives, planning local promotional sales events, and participating in regional and national

sales events.

Chantilly, VA

Mahwah, NJ Sales Analyst - Ford Division: Responsible for sales performance tracking and analysis for the

Washington Regional Office.

Merchandising Analyst - Ford Division: Washington Regional Sales Office. Additional duties

included planning of local auto shows, dealer meetings, Ride & Drive events and various

promotional events.

Special Liaison - Ford Customer Service Division: Responsible for high profile and sensitive

customer concerns referred for special handling by Ford's Executive Officers and Board of

Directors at Detroit’s General Sales Office.

Education

Date Place of Learning Qualifications

1985 - 1989 Bowling Green State University B.A., Interpersonal and Public Communication

Bowling Green, OH

Activities and Community Involvement

2012 - present TEAM Port Charlotte Communications Chairman

2012 - present Parkside Business Association Committee

2012 - present United Way Community Impact Committee

2012 - present TEAM Port Charlotte/Parkside Fall Festival Communications Chairman

2010 - 2012 Co-Chair, Sarasota/Manatee/Charlotte AHA Go Red For Women Annual Luncheon

2010 - present Charlotte County Chamber of Commerce Ambassador

2009 - present Charlotte County AHA Heart Walk Planning Committee

2009 - present Charlotte County Chamber of Commerce Marketing Committee

2009 - present Leadership Charlotte Steering Committee

2009 - present TEAM Punta Gorda

2008 - present Director, Good Samaritans of Charlotte County

2008 - present Chairman, Good Government Group - Fawcett Memorial Hospital

2007 - present United Way Community Impact Board

1985 - present Chi Omega National Fraternity

2010 - 2011 Director, Bridges Children’s Foundation

2010 Frist Humanitarian Award Nominee

2009 - 2010 Advisor, Bridges Counseling and Educational Services

2008 - 2009 Leadership Charlotte Class of 2009

2008 - 2009 American Cancer Society Cattle Baron’s Ball Planning Committee

2008 - 2009 Director, Charlotte Symphony Orchestra

2008 - 2009 Founding Member, Animal Welfare League Auxiliary

References

Michelle Noga Florida Weekly Newspaper 954-***-****

Publisher

Katherine Robinson Encore National Bank 941-***-****

VP/Regional Manager

Mary (Sandy) O’Grady Suncoast One Title 941-***-****

CEO/President

Pat Garriton Charlotte County Medical Society 941-***-****

Executive Director (ret)

Writing and Graphic Design samples available upon request.

Contact this candidate