Health Care Marketing
Resume:
Karen Hendrix
APO, AE *****
*****************@*****.***
Education
University of Missouri, Columbia, Mo.
. Bachelor's degree in Journalism
William Woods University, Fulton, Mo.
. Master's degree in Business Administration
Experience
Volunteer Positions
8/2011 - present
Fisher House: Participate on Home, Tour and Bake teams. Each month,
volunteer 20 hours to provide office support and housekeeping; provide
tours for groups and distinguished visitors; bake for residents.
Kaiserslautern Landstuhl Spouses Association (KLSA): Advise KLSA Board on
operations of organization and two thrift shops; advise Welfare Committee
to disperse $100,000 to groups in the Kaiserslautern Military Community
(KMC); organize KLSA members to support Fisher House with monthly meals to
residents; and advise KMC Scholarship Steering Committee, which is
comprised of three spouses organizations, to disperse $102,000 in
scholarships to high school seniors and military spouses living in the
KMC.
8/2004 - present
Senior Spouse: Advise and provide direction to Family Programs staff and
Family Readiness Group leadership; mentor spouses of subordinate command
leadership; and represent command at leadership conferences and events.
Specialist, Medical Staff Office
11/2010 - 8/2011, University of Missouri Health Care, Columbia, Mo.
Edited and designed Chief of Staff newsletter; maintained Medical Staff
Services Website; coordinated special events such as Doctors Day;
credentialed and reappointed more than 350 physicians (confirmed education
and training, verified licensure and conducted background checks)
Marketing Manager
1/2000 - 11/2010, University of Missouri Health Care, Columbia, Mo.
Marketed five hospitals, 60 clinics and 500 physicians to referring
physicians and consumers; led seven staff members in Marketing and Web
Communications; set corporate goals for Marketing and Web Communications;
led team in data analysis; coordinated strategic communication plans;
developed ROI processes; created and enforced branding guidelines;
strategized and produced multimedia advertising campaigns; wrote copy for
ads and brochures; wrote Web content; edited ads, brochures, articles and
Web content; coordinated and implemented special events; designed and
implemented consumer surveys; oversaw development and maintenance of
multiple Websites using content management system; developed RFPs and led
committee in evaluation of bids; developed, implemented and reconciled two
budgets of more than $1.5 million; and participated in system-wide
committees such as Missouri Quality Award, Baldrige Award Social Media
Policy and Partners in Education Steering committee chair
Select contributions:
. MU Orthopaedics campaign met two-year goal of 25 percent increase in new
patients within first eight months
. New MU Health Care Website quadrupled visitors in first six months
. First-place, second-place and third place national awards, and 10 first-
place state awards for advertising and marketing projects
. More than 2,000 people attended opening events for Missouri Orthopaedic
Institute and University of Missouri Women's and Children's Hospital
Marketing Coordinator
2/1999 - 12/1999, University of Missouri Health Sciences Center
Promoted hospitals, clinics and physicians; analyzed data; developed
strategic communication plans; created radio and print ads; placed media;
wrote and edited brochures, newsletters and magazine articles; worked with
designers to produce publications; implemented special events
Select contributions:
. Member of team that launched Find a Physician Website
. Member of team that developed MU Patient Safety Net Website
. Created and launched TJ mascot for Children's Hospital
. Three first-place state awards for advertising/marketing projects
Senior Information Specialist, Public Relations
2/1996 - 1/1999, University of Missouri Health Sciences Center
Promoted University Physicians to consumers and referring physicians;
internally marketed specialists to other University Physicians; wrote
articles and edited copy for magazines, newsletters, brochures and fliers;
worked with writing staff and designers to produce publications
Select contributions:
. Launched first University Physicians' electronic newsletter
. Developed first annual report for University of Missouri Health Care
. Two first-place state awards for writing and publications
Information Specialist, Public Relations
9/1994 - 1/1996, University Physicians, University of Missouri Health Care
Promoted University Physicians to consumers and referring physicians;
researched, interviewed and wrote articles for magazines, newsletters,
brochures, fliers and other printed materials.
Select contributions:
. Produced University Physicians directory
. Researched and developed comprehensive plan for yellow page ads in
telephone directories throughout mid-Missouri
. Created and implemented plan to promote University Physicians outreach
clinics to referring physicians throughout Missouri
Portfolio and References
Available upon request
Contact this candidate