Geoffrey P. Miller

* **** ****** ****, *******, MA 01778 * tel-617-***-**** *ab8xbu@r.postjobfree.com

* **** ****** ****, *******, MA 01778 tel-617-***-**** ab8xbu@r.postjobfree.com

Cambium Learning; Dallas,Tx

Executive Producer/Consultant to the President/CEO & CMO: February 2011 – Present

• Project lead for the redesign of Voyagerlearning.com

• Created strategy, hired all vendors, and project managed redesign project

• Consult on social media strategy and implementation plan

• Create editorial publishing plan for all digital touch points for content marketing

360Kid; Boston, MA

Executive Producer: April - September 2010 (Consultant)

Executive Producer for a number of leading educational technology products

• Led the creative and production of a virtual world for tweens that teaches personal finance

• Created proof of concept for a Hasbro/Sesame Street product

• Led the creative and production of a virtual world for young girls.

Sid Wainer & Son; New Bedford, MA

New Media Consultant: Feb. 2009 – Sept. 2010

Sid Wainer & Son is a $100 Million per year Gourmet and Specialty Food wholesaler. They

wanted to become an online retailer to sell directly to the consumer, yet they had no clear internet

presence

• Developed an overarching Multichannel strategy including direct online sales, co-branded

sales, and a coherent social media plan

• Created new site architecture (site to be launched in 2011), social media plan

• Successfully launched co-branded areas on Amazon, iGourmet, Shopping.com

SEIU Labor Union; Washington, DC

New Media Consultant: Jan. 2007 – Nov. 2008

Consulting directly to the President, provided New Media leadership for the largest Labor union in

the US with over 2 million members and a variety of audiences and constituencies

• Led audit/assessment and reorganization of 125 person Communications department

• Proposed a Multichannel, Multiplatform New Media strategy that was approved by the

Executive board and implemented in 2008

• Created the Creative concept, information architecture, and staffing plan for the re-launch of

SEIU.org with an annual budget of over $2 million/year

• Created Social media strategy that was named by the Atlantic Magazine as one of the most

innovative of any organization in Washington

WQED Multimedia; Pittsburgh, PA

New Media Consultant: Jan. 2006 – Dec. 2006

• Led the creation of a revised new media plan for Pittsburgh ʼs PBS station who control two TV

stations, one FM radio station and Pittsburgh Magazine as well as partnerships with Comcast

and PBS online

WQED Multimedia/The War That Made America LLC; Pittsburgh, PA

Co-Executive Producer and Project Director: Jan. 2002 – Jan. 2006

• Developed overall project plan, raised over $15 million for a multi-channel, multimedia project

to celebrate the commemoration of the 250th anniversary of the French and Indian War

• Once funded, acted as Project Director and Co-Executive Producer for a four-hour PBS

miniseries, and developed all related materials included trade book, soundtrack, educational

activities, advertising and marketing plans/campaigns

• Hired both producers and directors

• Co-authored winning NEH grant for $1million

• Acted as on set creative advisor for two of the 4 hours; acted as creative advisor for all post

production including CGI and voice over talent

• Co-produced soundtrack

• Led creative and production for web site: www.thewarthatmadeamerica.org

• Ratings surpassed PBS primetime average in Top 50 markets, with 64 million media

impressions, companion book in third printing, web site traffic spiked over 800%

ZEFER; Boston, NYC & Pittsburgh

Experience Design Director: April 2000- Sept. 2001 ( subsumed into NEC in 2001)

• Led over 150 creative staff in the Boston, NY and Pittsburgh offices including all designers,

• Front-end developers, editors, writers, video, audio, and 10 creative directors

• Developed and implemented Experience Design process and methodology for all US offices

• Participated in all new business efforts

• Led Creative teams for Lincoln Center, Smith Kline, Abbott Labs, Wyeth, Explorica, Siemens

Global, State Street Bank, Morgan Stanley, Citibank, Johnson and Johnson

CMGI – iCast and zinezone; Boston, MA

Executive Producer & Co-founder: Nov. 1998 – Jan. 2000

• Led the creative development & execution for two start-up companies targeted at the

Entertainment Industries with over $200 million funding.

• Established Creative and publishing processes, managed the hiring of over 300 employees,

established production processes and managed daily publishing, video and audio production

SIG/Digitas; Boston, MA & Paris, France

Vice President, Creative & Technology: April 1996 –Sept. 1998

• Participated in senior leadership team, all new business development and created internal

production processes and methodologies

• Managed 125+ creative employees including creative directors, art directors, designers,

writers, and multimedia artists

• Designed and developed a Paris office to support IBMʼs Global Web strategy

• Clients included – IBM, Mobil, AT&T, Amex, Kraft foods, Smith Kline, Bank of Boston, Fidelity,

and LLbean etc.

• Created the first LLbean web site that was integrated into legacy inventory systems

• Created the Kraft Interactive Kitchen

Education

University of Wisconsin – Madison, WI

PHD, abd in Psychoanalysis and Visual Media

Centre Dʼetudes du cinema a Paris – University of Paris

Masterʼs in Film theory and Psychoanalysis

University of Massachusetts – Boston

BA in Philosophy

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