Michael T. Newell
.*** Stratton Drive, Medina, Ohio 44256 . 330-***-**** (Cell) .
ab8wb1@r.postjobfree.com (Email)
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SALES & MARKETING MANAGEMENT EXECUTIVE
Results oriented leader effective at evaluating and identifying opportunity
areas within business operations. Ability to leverage facilitation skills
to build relationships and create lines of communication to keep clients
focused on objectives. Expert at developing, implementing, measuring, and
monitoring action plans to achieve goals. Proven ability to produce
profitable outcomes in a complex and highly competitive industry.
Successful at developing time management processes that increase efficiency
and productivity on a personal and client level. Track record of strategic
and tactical expertise in sales, marketing, team building, process
management, and training.
Core Competencies & Management Strengths:
. Territory & Account Management . Team & Relationship Building
. Problem Solving & Negotiation Skills . Public Speaking & Presentation Skills
. Facilitation & Training Skills . Verbal & Written Communication Skills
. Process Improvement Management . Digital Process Management
. Sales & Research Analysis . Up-to-Date Technology Skills
Master of Business Administration (M.B.A.) . Regis University (Denver, CO)
. 3.95 G.P.A.
Bachelor of Science . Major: Marketing; Minor: Professional Writing .
Ferris State University (Big Rapids, MI)
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PROFESSIONAL EXPERIENCE
MARITZ INC., St. Louis, MO
General Motors Standards for Excellence Account Manager (Cleveland, OH)
2005 to Present
Proactively leads 63 automotive dealership management teams representing
all 7 General Motors (GM) brands. Identifies opportunities in variable
operations (sales & financing), fixed operations (service & parts), and the
business office (accounting & administration). Creates strategic customer
focus initiatives by aligning dealership operating standards with customer
expectations. Launched and directs over 150 cross functional employee
continuous improvement teams. Supervises teams to create formalized action
plans to increase customer satisfaction, retention, sales, and market
share. Responsibilities also include: analyzing and interpreting customer
research data, process mapping, measuring & monitoring dealership
sales/service goals, training management/employees, selling & launching
customer loyalty programs, implementing service lane processes, improving
dealership culture by implementing Disney Institute processes, and directs
digital process improvements.
. Under my leadership 150+ teams implement action plans focused on cost
reduction, employee recognition, and customer initiatives. On average,
employee turnover reduced 40%, good will cost decreased 27%, and employee
satisfaction scores increased 45%.
. $10+ million in performance bonuses earned by dealers over past eight
years. Dealerships increased year over year sales by an average 12%,
customer satisfaction 16%, and overall profitability 8%. Market share
increase in every dealership.
. Subject matter expert developing and implementing service lane processes
focusing on multipoint vehicle inspections, vehicle walk-arounds, and
vehicle re-delivery. Average dollar per repair order increased 11%, which
resulted in an average monthly profitability increase of $25K+.
. Created a digital action plan tool used by over 250 SFE Account Managers
nationwide.
. 99% annual dealership enrollment retention in Standards for Excellence
(SFE) program. Increased program revenue by $420K by enrolling 12 new
dealerships.
Michael T. Newell
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Continued:
. Sold and implemented customer loyalty programs in 60% of dealerships
increasing service customer retention by 17%. Average revenue increase
of $20K+ month and repair order increase of 10%.
. Serves as digital process consultant working on every aspect of
dealerships' websites and lead response processes. Website traffic
increased average 15%. Lead response time decreased to less than 30
minutes. Close rates for digital leads increased over 25%.
. Serves on 6 member service task force developing nationally utilized in-
dealership material.
GENERAL MOTORS, Detroit, MI
OnStar & XM Radio Area Sales Manager (Salt Lake City, UT)
2001-2005
Territory Manager based in Salt Lake City, Utah responsible for 247 GM
dealerships across 7 states. Engaged all levels of dealership personnel in
selling, enrolling, activating, servicing, and marketing OnStar & XM
Radio. Provided consultation & training to over 3,000 dealership
employees. Integrated OnStar & XM Radio activation procedures in dealership
operating processes. Created and implemented programs and contests
for retail personnel to drive sales, activations, and training. Resolved
customer concerns and communicated product/service updates to management.
Managed product launch of XM Radio in dealerships. Territory leader
for OnStar initiatives during the 2002 Salt Lake City Winter Olympics.
Performed 2,000+ OnStar & XM retail demonstrations. Developed personalized
dealership OnStar marketing plans.
. For 3 consecutive years scored in top 10 nationally for Area Sales
Managers in activations, call minute purchases, training completion, and
sales. Territory OnStar activations increased over 55% resulting in over
70% customer retention rates. 75% of customers purchased additional
minutes on the personal calling feature. Dealership training completion
rate of 98%. OnStar vehicle equipped orders increased 25% from 2002 to
2005.
. Developed one page dealer summary tool used by Western Region OnStar
team. Successfully mentored and trained 5 OnStar Area Sales Managers.
Created 3 presentations for OnStar & XM and presented to dealership
audiences of 300+. Successfully resolved 200+ customer and dealership
concern cases.
. Ranked #2 in U.S. for vehicle orders equipped with XM Radio. Sold over
100 XM Radio showroom display units.
EARNEST & JULIO GALLO WINE MANAGEMENT/LEADERSHIP PROGRAM
J LEWIS COOPER WINE & SPIRITS DISTRIBUTOR (Dearborn, MI)
Area Sales Manager (Detroit Metro, MI)
2000-2001
Recruited by Earnest & Julio Gallo (E&J) for its Management & Leadership
Program. Managed 20 wine retailers in metro Detroit territory.
Responsibilities focused on retail performance assessments, business
development, 360 degree feedback process, point of sale displays, and
inventory management. Completed Gallo management program focusing on
development/implementation of tactical and strategic plans for
retailers. Communicated national sales promotions, and policy/product
changes to retail managers. Main contact for retailer/consumer issues and
oversaw resolution process.
.
. Sold over $375K in displays and inventory during 2000 Christmas selling
season. Ranked #3 of 31 Area Sales Managers in cases sold and overall
gross profit. Ranked #2 in retail display cases sold in 2000.
. Increased shelf share & floor space by 8%. Increased sales over 10% in
14 of 20 retailers in 2000. Gallo market share increased 4% in territory
from 2000 to 2001.
. Trained and mentored 3 Area Sales Managers. Presented 6 E&J Gallo
national programs to J Lewis Cooper sales team.
References available upon request.