Web Content Manager

Rashida Amandla Holland

Phone: 407-***-****

**********@*****.***

Technical Skills

Adobe Photoshop & Illustrator, Microsoft Office Products (PowerPoint,

Excel, Word), Quark, Dreamweaver, HTML, HTMLI, HTML5, CSS, Javascript,

ENPS, Worldnow, Syndicaster, Inergize Digital, Indesign, FTP, content

management systems, Creative Suite, Flash, WebTrends, Adobe Acrobat, Google

Analytics, Facebook Insights, YouTube Insight, TweetDeck, Social Scope,

Drupal, SharePoint, Joomla, Wordpress, Adobe CS, Sitecore, Social Media,

Section 508 Compliance, Constant Contact, Outlook, XML, Perl, UNIX, MySQL

Security Clearance

Experience

Department of Defense, Alexandria, VA 2012- Present

Web Content Manager

? Created monthly status report in designated template. Developed plan of

actions and milestones. Updated existing Standard Operating Procedure.

Supported creation of unified WTC Strategic Communications SOP. Performed

website usability study with recommendations. Created website development

plan. Trained new WTC Strategic Communications staff. Maintained/updated

content on the WTC/DST website. Maintained branding/style on WTC site.

Conducted online brand audit with designated template quarterly. Produced

website report (metrics, analysis, recommendations). Provided subject

matter expertise for website integration into outreach plans. Provided

subject matter expertise to key campaign After Action Reports. Provided

back-up support for dissemination of social media content. Coded HTML of

electronic newsletters and blast emails.

ABC 27 WTXL, Tallahassee, FL

2008- 2011

Digital Media Producer

? Managed, developed, and designed content on website. Assessed,

catalogued, and organized web site content (content inventory) using

content management system. Developed competitive site analysis/Gap

analysis. Edited content written by others (crime, health, politics,

sports, investigative, business, events) using AP style. Gathered and

posted breaking news stories quickly and aggressively. Monitored wires and

other news sources. Designed and implemented the information architecture

of the organization's web site ensuring ease of navigation for visitors.

Designed supporting graphics using Photoshop. Maintained web advertising on

social networking sites such as Twitter and Facebook. Recorded and edited

video. Created video clips, web polls, HTML code, links, video player

widgets in Worldnow. Encoded and transcoded materials into various video

formats. Monitored internal systems for incoming media requests. Attended

daily meetings. Edited and uploaded images, captioned, tagged. Produced

online contest components and ad campaigns. Trained others. Created

headlines. Worked with FTP servers. Managed files. Moved media to internal

and external locations. Improved Search Engine Optimization. Managed web

department. Conducted research.

Homes.com, Tallahassee, FL

2007- 2008

Member Services Representative

? Informed real estate agents and brokers about services available and

assessed client website needs. Gathered information, researched/resolved

inquiries and logged customer calls. Communicated appropriate options for

resolution in a timely manner. Received credit card information and placed

orders. Created email accounts. Instructed basics of control panel

navigation. Performed custom work by using graphic design skills. Decoded

HTML, CSS, JavaScript to fix website issues. Troubleshooted. Responded to

email/web based inquiries. Managed content in content management system.

Edited photos.

Education

Florida A&M University in Tallahassee

School of Journalism and Graphic Communication

B.S. Degree, Graphic Design with focus in design layout

FSU Grad School (Integrated Marketing Mass Communications)

Honors: National Deans List and Honor Roll

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