Leslie Brown-Witt
PO Box ***
Bernardsville, NJ *7924
**********@***.***
Professional Profile
. Results driven Executive with many years of wholesale experience in
management, sales and marketing.
. Extensive experience in selling and managing major and independent
accounts, specializing in developing core business and expanding market
share.
. Excels in strategic planning, including product presentation, promotional
and visual applications and development of solid fiscal plans that
substantiate the integrity of the line and secure profitability.
. Possesses a sophisticated sense of style and a solid, organized work
ethic that are partnered with strong skills in nurturing relationships at
all levels.
. Vast understanding of product and market needs with added skills in
product design and development
. Expert in building and training well-educated teams with drive, integrity
and communicative skills to maximize sales.
. Adept at securing strong retail relationships as well as a commitment to
products and customer development that are fiscally responsible and
patterned to successfully and consistently grow.
Direct Experience
Earth Inc. Waltham, MA
Vice President Sales and Development of Key Accounts 2010-2012
. Launched the Earthies (2011) and Earth (2012) brands to the major account
arena, including seven major department stores and all major dot-coms
(On-line Shoes, Zappos, Endless, Piperlime, Planet, Macys.com and
Shoes.com)
. Built and trained a major accounts sales staff, including planning and
management of all key accounts.
. Booked 2012: 172,000 pairs of shoes, or $12.0M for the first full year
with two new brands.
. Trained and guided merchandising to implement enhanced planning,
forecasting and company-wide reporting systems to expedite buys and track
on-time deliveries for flow of goods to all key channels.
HHBrown - Sofft Shoe Company
Andover, MA
Vice President of Key Accounts, 2003-2010
. Launched Sofft in 2003 and Isola in 2010 to key department stores and
internet distribution channels which included; Macy's, Dillards,
Nordstroms, Lord&Taylor, Zappos, Macys.com and many more throughout the
US.
. Built and trained a dynamic sales force, planning team and tech team as
the business grew. Sofft ( retail $99-199) to $55M at cost for 2010 and
$3.5M for Isola (retail $129-300), which launched in August 2010.
. Managed a team of 5 executive salesman, 3 planners and the manager of
training/tech team and 4 tech field reps..
. Technology: implemented planning, reporting and forecasting systems that
directly related to the specific needs of the department store
operations.
New York Transit, Inc. Hayward, CA
National Major Account Executive, 2002-2003
. Assigned to develop first tier business for new "better" line. Opened and
developed core business in 165 department store doors and added over 100
independent accounts, both domestic and off-shore, in one year.
. Designed, implemented and maintained custom website of the product line
to aid in independent sales
Brown Shoe Company St. Louis, MO
Account Executive
. Managed sales and marketing with major department store accounts for the
Life Stride division. Controlled territory of $13M at cost annually.
. Established department store business for Carlos Santana
. Sold the US Navy World Wide and Bermuda accounts, increasing the business
by 77% in two years
. Sold independents, specialty and department stores in the New England and
NY tri-state area
Hahne's Department Store Newark, NJ
Buyer
Buyer for moderate, import, junior and budget areas
. Also held positions as Store Group Manager in accessories and cosmetics
and Assistant Buyer for
stationary and furniture
Education
University of Rhode Island, BFA - Graphic design
Computer Skills
Microsoft Windows, Word, Excel, Outlook, PowerPoint, Internet, and
specialized, beta tester for Sales Force Automation business planning and
analysis programs
Affiliations
. Member of Two/Ten International Footwear Foundation
. Boot and Shoe Travelers of New York- Serving 10th term as President;
board member for 22 years
References will gladly be provided on request.