Project Manager Sales

MARK KELLEY

An innovative, driven, hands-on Advertising Agency Media industry Data,

Technology and Systems expert with proven success in global enterprise SaaS

Media systems Design & Development, Product Management, Project Management,

Business/Systems Analysis, Business Process Analysis and BI / data

warehousing in complex global ad agency media environments. Over 20

years' experience in ad agency media software product strategies, product

vision, roadmaps and requirements management in NA and UK media markets

with knowledge of EMEA and APAC markets. Extensive experience in global

multi-media financials, research, strategic & tactical planning, buying,

traffic, data warehousing and Business Intelligence (BI) solutions in ad

agency environments. Traditional Media (TV, Radio, Print, OOH, DR/Call to

Action) software & data industry expert, strong digital SEM experience, and

5 years' experience in digital display strategic & tactical planning,

buying & reporting systems having worked at Donovan Data Systems, Harris

Corporation, Mediabank, CoreMedia Systems, IPG and CBS. Extensive on-shore

and off-shore program management experience in start-up and Fortune 500

Media companies. Outstanding leadership, consulting and client facing

skills with non-technical and technical stakeholders. Vast direct

advertiser experience having worked with P&G, McDonalds, Kraft, AT&T,

Nissan, Honeywell, Nissan etc as well as experienced working with 100's of

ad agencies as a technology provider.

A strong communicator, persuasive presenter and effective hands-on manager

with documented success in leading successful goal-oriented business and

technology teams. Extensive experience building C-Level stakeholder

relationships with advertisers, 3rd party vendors and ad agency executives.

SKILLS:

Analytical

. Extremely perceptive with ability to make excellent project, product

and strategic decisions.

. Excellent "out of the box" thinker, problem solver and decision maker.

. Outstanding Media Business Analysis skills with extensive 3rd party

integration experience.

. Extensive experience in Agency Workflow Analysis, BPM, Campaign

Management, ETL, MDM, Data modeling, Use Case Methodology, Functional

Specifications and UI Design & Analysis.

Business Development

. Contributed to the sustained growth of a mid-size Media software

development company.

. Drove Harris Corporation expansion efforts in the UK marketplace.

. Extensive sales proposal and presentation experience during the

software sales process.

Technology

. Hands on experience interfacing with DDS, Mediabank, MediaTools

(Workhorse), BrandFX, EAS, MM+ (SmartPlus) and TNS InfoSys (UK),

Google AdWords APIs, digital ad server data.

. Strong exposure to enterprise BI Tools including SAP BO, Mircostrategy

and Oracle BI/OBIEE.

. Vast ASP (SaaS, PaaS) hosting experience in Ad Agency Media

environments.

. Extensive Oracle data warehouse design experience across traditional

and digital mediums.

. Experienced in MS Project, Visio, Excel, Access, Word and PowerPoint.

. Strong experience in Java/Eclipse and .Net MVC/Kendo development

environments.

. Extensive Agile/Scrum, Waterfall, Iterative and Extreme methodology

experience.

General / Management

. 15 years Media Software Development experience with syndicated SaaS

Media products.

. 13 years software Management experience including 8 years at the VP /

Director level.

. 12 years hands-on experience in Media BI, Analytics & Reporting, Data

Warehousing.

. 10+ years Ad Agency Media Business/Systems Analysis experience.

. 10 years supporting enterprise sales teams & building C-Level

relationships.

. 10 years ETL experience, 8 years Agile DEV experience, 7.5 years BI

DEV, 3.5 years Web Dev.

. 8 years as VP of Product Management/Product Manager at agency media

software companies.

. 5+ years Project Management experience managing multiple complex

projects simultaneously.

. 5+ years' experience in global matrixed Fortune 500 Media

organizations.

PROFESSIONAL EXPERIENCE:

Nov.2011 - Present Mark Kelley, LLC (Consultant)

. Providing Media industry consulting services as Sr. Media

Business/Systems Analysis, Ad Agency MDM and Data Strategist, SEM

website & MS-SQL database design and analysis.

. SEM platform consultant for B2C and B2B start-up in MS-SQL server,

AWS, .Net MVC environment.

May 2011 - Oct. 2011 Donovan Data Systems

Reporting & Analytics Director

. Provided detailed design of a next generation UK Deal Management

system.

. Hands on analysis of next generation big data digital data warehouse

platform project.

. Performed extensive data warehouse back-end vendor analysis (Netezza,

Vertica, Greenplum).

. Managed analysis of reporting & visualization tool solutions (Tableau,

SpotFire, SAP, ActuateOne/BIRT etc) for iDesk digital display buying

MS-SQL server platform.

. Provided global direction to internal multi-media object modeling

projects.

. Performed Master Data Management (MDM) vendor software analysis.

. Provided detailed analysis of iDesk 2.x to 3.x MS-SQL server data

migration project.

. Performed iDesk reporting requirements analysis across WPP and

Omnicom.

. Managed a team of 5 technical resources.

Feb 2009 - April 2011 Harris Corporation

VP Product Management

. Led design and development of SAP Financial Systems integration to

Harris product suite.

. Developed UK Top 5 ad agency relationships and opportunities within

the UK marketplace.

. Designed next generation UK Media Management Research, Planning &

Buying system based on Harris' LandMark Ad Sales & Traffic system for

UK market including Micro Strategies BI/DW.

. Member of the Harris CTO Advisory Council.

. Project Manager for integration of Symphony digital buying system into

Harris EAS system.

. Managed CXO relationships with existing ad agency clients in hosted

SaaS environment.

. Drove product line Roadmaps, Product Vision & Strategy and User

Requirements definitions.

. Provided expert support for sales & business development teams at ad

agency opportunities.

. Managed a team of 3 Sr. Product Managers and 6 BAs in Fortune 500

matrixed environment.

. Managed department budgets and worked extensively with Harris Global

PMO team.

. Drove increased efficiencies across Product Management, Development

and QA teams.

. Led Harris Mircostrategy team efforts to create ad agency BI solutions

for EAS media clients.

. Drove transition to offshore QA and Development model with Cognizant

Technologies.

Oct 2007 - Dec 2008 Mediabank, LLC.

Product Manager (Spot TV, Radio & DR)

. Participated in the Publicis (SMG) migration from DDS to Mediabank as

Project Manager.

. Project Manager for design & development of UK Media Buying

application.

. Architected end-to-end UK research, planning and buying solution

including requirements analysis, specifications, use cases, wire

frames, application architecture and database design. Guided agile

development team in all aspects of the SDLC life cycle process.

. Managed product roadmap and evolution of MBOX Spot Traffic, Media

Planning, Buying and Stewardship application SaaS software product.

. Internally worked with MBOX digital development team as ad agency

subject matter expert.

. Led extensive ad agency engagements defining future product

requirements.

. Ongoing review of ad agency enhancement requests and product gap

analysis.

. Provide actionable guidance to internal customer support, QA and

engineering with clear prioritization of development efforts in order

to maintain product roadmaps.

May 2006 - Sept 2007 Interpublic Group (IPG)

Sr. Media BA / Application Architect (Consultant)

. Project Management responsibilities for entire project.

. Consulted as senior Media expert working on a multi-media (Digital,

Network, Spot, Print & Production), client facing, Agency of Record

(AOR) web enabled Business Intelligence solution.

. Gather, analyze and prioritize user, business and functional

requirements.

. Analyze Business Process work flow to ensure Industry best practices.

. Create Simulations / Wire frames / Prototypes (including UI design).

. Defined functional specifications for technology department.

. Acted as the Information Architect guiding technology group in ETL,

MDM and DB design.

. Played a key role ensuring C-Level Project Sponsor vision is realized.

. Maintained Project Status reporting using MS-Project within IPG PMO

reporting framework.

. Extensive Business Objects and Oracle BI Suite experience.

Jan 2005 - Mar. 2006 CBS Television (Viacom)

Sr. Media BA / Application Architect (Consultant)

. Consulted as a Sr. Business Analyst for CBS Television Network

(National Broadcast & Cable).

. Acted as Sr. BA & Application Architect on this Ad Sales / Traffic

Scheduling in-house development effort (MS SQL Server, .Net, C#),

performed the following tasks:

. Legacy System Analysis.

. Gather, analyze and prioritize user, business and functional

requirements.

. Analyze BPM workflow ensuring industry best practices (with

McKenzie Partners).

. Authored use cases, simulations (including UI design) and

functional specifications.

. Led transition of user, business & functional requirements to

the Architecture Team.

. Participated in the Architectural LDM (Logical Data Modeling)

process.

. Transitioned use cases and functional requirements to the QA &

Development Teams.

Dec 2003 - Dec 2004 Mark Kelley, LLC.

Media Consultant

. Consulted as a Senior Business Analyst, Project Manager and Media

Systems Analyst for various software development projects for a

diverse group of ad agencies / media companies.

1993 - Nov 2003 CoreMedia Systems Inc.

1997- Nov. 2003 VP, Director of Application Development

. Managed the PDLC media software application design & development team.

. Extensive media software sales experience selling syndicated products

and consulting services.

. Acted as the Application Architect, Sr. Business Analyst and Sr.

Project Manager for most of the company's major custom media

development efforts which included numerous BI projects.

. 8+ year's extensive consulting experience with end users, management &

stakeholders at many of the largest global advertising agencies

selling custom BI solutions.

. 5+ years as Project Manager for custom BI solutions sold.

. Product Manager for CorePrint, CoreNet and customized media BI

solutions.

1993-1997 Sr. Programmer / Sr. Business Analyst

. Designed & developed CoreMedia's enterprise class Print, Network, Spot

Prebuy & Buying, Brand Allocation, Traffic and Stewardship systems.

. Extensive ad agency business process & workflow consulting experience

at 100's of agencies.

. Architected and programmed customized ad agency systems (P&G AOR &

Pairing Systems, AT&T BIMS System, Verance Detection Tracking front-

end etc) used by global ad agencies.

. Extensive experience working with Nielsen and Arbitron rating data.

. Designed and developed all R&F tools within product portfolio.

1988-1993 Mark Kelley, LLC.

Media / Technology Consultant

. Designed and developed custom applications (Job Traffic & Scheduling,

Executive Reporting Applications, Broadcast Instructions etc) for

numerous NE regional advertising agencies.

. Acted as a subject matter expert assisting ad agencies in the

selection of off the shelf media planning, buying and stewardship

software.

1982-1987 Ingalls Quinn and Johnson, Boston MA

IT Director

. Designed & developed many of the operational systems (Broadcast

Traffic, Media Billing, Production (Time, Estimating, PO's etc), Print

Buying, Job Trafficking etc.) for a $250 million dollar a year, 250

person regional full service advertising agency.

. Enhanced the agency's Spot36 Media Buying / accounting (MAPICS)

packaged software.

. Designed and developed spot invoice matching software, Spot Billing

and Spot Traffic modules as well as the associated accounting

interfaces.

. Managed media software vendor RFIs, RFPs, SLAs, SOWs and contracts.

. Project Management responsibilities for all technology efforts.

EDUCATION:

Boston State College, Boston, MA. (1976)

Business Administration

REFERENCES:

Outstanding media CXO references available upon request.

**************@***.*** (m) 917-***-**** (h) 973-***-****

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