Sales Director

Karen Packer

**** **** ****** • Clearwater, Florida 33757 • (C) 941-***-**** • ***********@*****.***

Professional Profile

Hotel Sales experience includes working with all property types:

Extended Stay Limited Service Resorts Condo hotels

• • • •

Experienced representation of large multi property hotel companies as Director of Sales to include:

Chase Suite Hotel Tampa Director of Sales Courtyard by Marriott

• •

Southwind Hospitality Tampa/Clearwater/Jacksonville Area Director of Sales Integra Resorts

• •

Hyatt Place Orlando International Airport North and South Director of Sales Sheraton World

• •

Amerisuites Orlando Area Director of Sales Holiday Inn

• •

Baymont Inn & Suites/Marcus Corporation Southeast Regional Director of Sales

•

Managerial duties to include:

Internet Marketing

•

Management of staff and personnel

•

Regional and National Sales

•

Multi Unit Sales

•

SMERF Marketing

•

Corporate, Government & Association Marketing

•

Training of Personnel

•

Tour & Travel

•

Professional Accomplishments

Increased Revenue and Occupancy

• Increased occupancy and revenue from 5% to 100% over a two month period from date of hire in and for a new 150 unit condo

hotel in the Orlando market.

• Instituted and oversaw development of production using e commerce through placement and inventory control thereby increasing

sales productivity at multiple hotel locations.

• Familiarity in utilizing networking solutions with corporate clients and local Chamber of Commerce and Convention Bureau

outlets to increase awareness of and property marketability that achieves bottom line results.

• Developed loyal client base in business segments to include group, SMERF, government, association and corporate travel markets

leading to increasing awareness and site profitability.

Internet Marketing

• Skilled in implementing hotel properties with various Internet companies that offer immediate service and multiple room night

revenues.

• Experience with optimization of property Web Sites leading to a user friendly and informational guide for prospective clients.

• Managed daily room inventory, rates and revenue management

• Administered web bookings and placement.

Corporate, Government, Association and SMERF Business

• Cultivate relationships with a multitude of large corporations for base business bookings.

• Built working relationships with national sports associations for group bookings and participation within on the ground

marketing programs and sports events.

• Exploit increased production of group and corporate markets to 25 50% of the market segments.

• Work with top government and association offices in Tallahassee to build relationship to increase government and military

business at each property.

• Improved production within convention markets by executing sales building relationships with local convention bureau staff and

personnel.

Work History

2010 – 201*-****-****

Chase Suite Hotel – Tampa, Florida, Director of Sales • Royco Properties – Ellenton, Florida, Area Director of

2008 2010 Sales

• Southwind Hospitality/Quality Hotel on the Beach – Clearwater, Florida, 2002 2008

Area Director of Sales • Amerisuites/Hyatt Place – Orlando, Florida, Area

Sales Director

Consultant 2008 – 2010

Regional Director of Sales, Southeast US – 1997 2002

• Festiva Resorts/Blue Heron Beach Resort – Orlando, Florida,

Consultant • Baymont Inn & Suites Milwaukee, Wisconsin

• GL Management – Bradenton Beach, Florida, Revenue Manager • Davis Brothers Management – Atlanta, Georgia

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