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Project Manager Management

Wilbraham, MA, 01095
August 17, 2012

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** ******** ****, *********, ** 01095 • 413-***-**** •

SUMMARY: Security Product / Corporate Marketing Executive with 20 years of emerging technologies experience ranging from

startups (Wave) to multi-billion dollar global organizations (RSA/EMC). Deep roots in enterprise security software, enhanced by hands-

on experience on the cutting edge of embedded hardware security (a growing trend fueled by Intel/McAfee, etc.).

Enterprise Security Business: Drove significant customer acquisition and revenue growth in Access Control, Device ID, Encryption

and DLP. As an executive at Wave, I built the marketing function from scratch, and established a global brand which helped drive annual

revenues from $7 million to $35 million.

Security Product Marketing & Product Management: Successfully reinvigorated leading brands, while creating market share and

thought leadership for start-up companies by producing top tier product/corporate content, stand out demand generation campaigns, and

developing innovative product roadmaps and alternative business models.

Corporate Marketing: Established a global enterprise brand including corporate, product and solutions level messaging and visual

identity. Ensured consistency of brand and directed corporate presence at 60+ events annually, including several six-figure tradeshows.


BS in Electrical Engineering, Western New England College, Springfield, MA May 1991


WAVE SYSTEMS CORP., Lee, MA. Mar 2007 – Aug 2012

Leading provider of enterprise security management for encryption, authentication and DLP

Director, Marketing

Successfully lead global marketing in driving the adoption of emerging security technologies like self-encrypting drives and trusted

platform modules. Delivered primary/secondary research, custom content and ROI/TCO analysis tools to shorten the sales cycles

and close General Motors ($10 Million), BASF ($3.5 Million), BP ($2 Million) and PricewaterhouseCoopers ($1 Million).

Established Corporate Marketing (brand, message, ID, website, partner portal, sales resource center, events), Product Marketing

(content, launch plans, research), Field Marketing (campaigns, advertising, CRM) and Partner Marketing. Built and managed an

internal team and directed external agencies.

Created the messaging around the acquisition of Safend for customers, partners, prospects and internal sales teams.

Established a $1.5M global marketing budget that includes all programs

Obtained inaugural placement on Gartner Magic Quadrant for Mobile Data Protection.

Partnered with sales & product management to define product strategies and develop supporting marketing programs.

RSA, THE SECURITY DIVISION OF EMC Bedford, MA. Sep 2003 – Mar 2007

Leading source of Identity and Access Management, GRC and DLP solutions to the Global 1000

Principal Product Manager

Responsible for all aspects of product management for RSA’s authenticator product line, including one time password

tokens and smart cards; accounting for approximately 50% of all corporate revenues or about $160M annually.

Conceptualized, defined and launched a new multi-year product strategy including products comprising both new and existing

technologies. Spearheaded “ground-breaking” new business model - turning every day devices into tokens. Lead product

management and product marketing through tier one partner recruitment and development; GTM strategy planning, technical

architecture definition and business model creation.

Conducted market analysis to identify key trends and customer requirements, enabling the company to capitalize on new

product introductions and ensuring their success.

Analyzed complex business cases to determine product feasibility, prioritization and projected ROI. Performed quarterly

financial analysis and research to report on current product performance and future trends

Defined product line strategy and developed worldwide product roadmaps. Responsible for product pricing strategy,

forecasting, positioning and life-cycle.

Professional Awards: ACT NOW (APR 2006) • Most Significant Accomplishment (DEC 2005) • ACT NOW (OCT 2005)

WAVE SYSTEMS CORP., Lee, MA. Aug 1998 – May 2003

Director, Product Management

Built product management organization “from the ground up”. Established two product lines including trust infrastructures,

data encryption and secure storage applications.

Defined, delivered and launched the EMBASSY® Trust System; the PC industry’s first solution for the lifecycle

management of trusted client platforms and their associated applications.

Envisioned and defined consumer based PC security product. Validated product concept, features and price-point through

focus group studies and surveys. Launched with NEC Computers in France, Belgium and the Netherlands.

Senior Product Manager

Launched the first product in company’s history; a distributed content management and metering system. Responsible for

all facets of the program from development through launch.

HAYES CORPORATION, Norcross, GA. Aug 1996– Aug 1998

Senior Project Manager (Cable Modem Group)

Created and managed project schedules and strategic plans for NPD, product improvement and maintenance.

Project Manager (Analog Modem Group)

Tasked with delivering first “56K technology” modems to market.

INTEK TELECOMMUNICATIONS, INC., Conyers, GA Aug 1994 - Mar 1996

Principal Engineer

Start-up venture involving the design and development of digital pagers; resulting in revenues of $3M/month.



Karam, A., MegaMitt LLC, “Method and apparatus for throwing and catching balls” U.S. Patent Application #11,967,524,

Filed 2007

Karam, A., Uniden America Corporation, “Automatic display illumination in a receiver” U.S. Patent

#5,548,832, August 20, 1996

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