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Marketing Manager

Location:
Elmont, NY, 11003
Posted:
August 17, 2012

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Resume:

Jennifer Wainwright

**** ******** **** ******, *** York 11003

516-***-**** ab8qil@r.postjobfree.com

Profile: M.B.A in Marketing with over six years marketing and

communications experience. Special skills developed in project management,

campaign creation, market research, editorial, promotions, and account

management.

PROFESSIONAL EXPERIENCE

Scarsdale Integrative Family Medicine - Scarsdale, New York

May 2012-Present

Marketing Consultant

. Create and maintain e-mail newsletter campaign.

. Website editing and maintenance.

. Assist in writing company policy and regulations.

. Create and maintain social media content.

. Interact with patients to ensure proper positive patient care.

. Promote medicial services through public relations and marketing

initiatives.

Touch of Pink Public Relations - New York, New York

December 2011-June 2012

Research Assistant, Public Relations (Part-time)

. Identify, develop and execute communications strategies for key

media contacts and customer references.

. Research media coverage and industry trends.

. Assist President with event planning for clients - including

researching and contacting sponsors, and venues.

. Maintain contact information and list organization for all

clients.

. Promote products and services through public relations

initiatives.

. Assist in creating and maintaining social media content.

Conde Nast Publications - New York, New York

May 2011-November 2011

Marketing Manager, Consumer Marketing

. Developed and executed marketing plans across print, digital and

mobile platforms to build magazine subscriber base.

. Created and initiated marketing methods and packages to meet

brand goals and identify growth opportunities.

. Managed monthly ledgers, forecasting and yearly budget.

. Created and maintained relationships across multiple groups and

departments to implement effective marketing plans.

. Increased the subscription renewals rate via various marketing

media and presentations.

. Defined strategies for renewals, billing, direct mail, gifts and

email initiatives.

. Conducted trend analysis and proposed business process

improvements.

. Researched various marketing tools, premiums and creatives.

. Managed and regulated various offer and pricing strategies.

. Coordinated and managed designers.

Source Interlink Media- New York, New York

December 2007-July 2010

Marketing Manager, Retention Marketing

. Created and implemented a $500k Christmas campaign in 2008.

. Created, maintained and reviewed profitability on a portfolio

of 15 designated magazines.

. Assessed and reviewed success of tests and renewal campaigns.

. Developed new marketing ideas for designated magazines - the

group portfolio of 62 magazines.

. Created and developed ideas for retention marketing campaigns.

. Developed new and proposed and implemented changes to existing

marketing packages.

. Increased the subscription renewals rate via various marketing

media and presentations.

. Defined strategies for renewals, billing, direct mail, gifts and

email initiatives.

. Conducted trend analysis and proposed business process

improvements.

. Managed renewal grids, schedules, component charts, pricing and

messages.

. Implemented tests on pricing, premiums and creatives.

. Executed subscriber timing initiatives.

. Managed the new offer process and price determination.

. Created a profitability framework for each title by conducting

analysis on results from creative/price testing.

. Collaborated with design team to implement marketing ideas.

. Ensured achievement of marketing goals by managing edits,

samples and working on the design copy.

. Collaborated with internal departments to ensure a timely and

seamless renewals process.

Bookspan-Garden City, New York

November 2005-August 2006

Intern, Internet New Member Marketing Department

. Full responsibility for the accuracy and maintenance of client

information held in the departments' database.

. Performed monthly updates to e-information on books for a

portfolio of 20 book clubs.

. Prepared weekly statistical marketing reports.

. Conducted website testing and manage ad-hoc projects.

. Provided general administrative support to Internet Marketing

staff.

HomeCenter.com-Lynbrook, New York

November 2002-May 2005

Internet Marketing Coordinator

. Developed and implemented affiliate marketing program.

. Prepared marketing and sales reports.

. Project managed marketing plans and campaigns.

. Conducted research for several product offerings.

. Implemented online marketing programs- including e-mail

marketing campaigns and e-mail newsletter campaigns.

. Created, edited, developed text and banners for designated

website.

. Assisted in tracking and developing creatives for keywords on

search engines.

. Integrated shopping portals to increase effectiveness of

marketing initiatives.

Today's Child Communications-New York, New York

September 2001-January 2002

Marketing/Editorial Intern

. Assisted in the planning, idea generation and communications for

a national conference.

. Face to face promotion of Today's Child Magazine via open house

communications with parents, teachers and potential subscribers.

. Wrote and edited articles for the Today's Child Magazine.

. Main contact for keynote speakers, companies, state and city

officials on all matters relating to the conference.

EDUCATION:

Hofstra University, Hempstead, New York

. Master of Business Administration in Marketing

May 2007

. Certificate in Graphic Design

May 2002

. Bachelor of Arts in English-Specialization in Publishing-Minor:

Print Journalism May 2001

ACHIEVEMENTS/ACTIVITIES

. National Association of Women MBA's

. MBA/MS Association

. National Association of Black Journalists

. Senior Editor of The Communicator-Hofstra's Magazine

. Article published in The Communicator and the Today's Child

Magazine

SKILLS: Microsoft Outlook, Word, Excel, Access, Photoshop, Illustrator

and QuarkXpress



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