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Customer Service Sales

Medford, MA, 02153
August 09, 2012

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Suffolk University Boston, MA International Marketing

Candidate for Global MBA – December 2013


Global Branding and Communications Strategies International Marketing

Operations & Data analysis Introduction to Global Business

University of Massachusetts Amherst, MA Marketing

Bachelor of Science – May 2010


PUMA North America Westford, MA E-Commerce Merchandising Coordinator

March 2011 – Present

+ Manage vendor relationship with third party photography studio to approve all final catalog

SAMANTHABULLOCK imagery and conduct brand training to ensure all photography aligns with the brand image

+ Develop and monitor online product life cycle schedule to assure products flow on and off the

Ecommerce Marketing

site according to their appropriate launch date, sale date and offline date

+ Build and maintain product data files that feed to administrative backend of

78 Winchester St. Medford, MA


+ Merchandise retail products through cross categorization, cross sell and sorting rules

+ Edit and approve product copy for online shop

+ Extensive daily Q/A of

+ Collaborate with email marketing team to create ecommerce concepts & schedules

Dover Saddlery Inc. Littleton, MA E-Commerce Content Assistant

June 2010 – March 2011

+ Direct supervision of all onsite search activities using third party search optimization tool to yield

better search results pages & landing pages and increase conversion

+ Manage and improve shopping comparison engine (SCE) feeds and track & analyze monthly

sales for each account

+ Daily maintenance of social media channels (Facebook & Twitter) to engage customers,

merchandise products and share marketing campaign messages

+ Build and design content article pages for using Adobe DreamWeaver

+ Managed the launch of our mobile retail site with third party vender

+ Track and analyze basic ecommerce KPIs using Google Analytics to evaluate weekly business

+ Design & create merchandising panels with Adobe Photoshop and dictate the weekly panel

schedules based on seasonality, inventory and bestsellers then track click-through-rates

+ Dictate weekly schedule for homepage product grid and track unit sales for week of, prior and

after as well as click-through-rates to identify trends

+ Approve all onsite product rating & reviews and filter pertinent product information to buying

department and customer service

+ Conduct A/B testing, using Test-and-Target, to optimize site functionality and usability

+ Update and improve online product imagery and product copy

+ Merchandise products through cross categorization and sorting rules

+ Oversee and train E-Commerce Interns

Dover Saddlery Inc. Littleton, MA E-Commerce Internship

May 2009 – June 2010

+ Extensive daily maintenance of administrative backend of company website for Quality

Assurance purposes

+ Update and improve online product imagery and product copy

+ Merchandise products through cross categorization


University of Mary Washington Division III collegiate soccer - 2006


+ PUMA Values Sport Committee

+ Adobe Photoshop and DreamWeaver

+ Microsoft Office

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