Customer Service Sales
Resume:
EDUCATION.
Suffolk University Boston, MA International Marketing
Candidate for Global MBA – December 2013
COURSES INCLUDE.
Global Branding and Communications Strategies International Marketing
Operations & Data analysis Introduction to Global Business
University of Massachusetts Amherst, MA Marketing
Bachelor of Science – May 2010
WORK EXPERIENCE.
PUMA North America Westford, MA E-Commerce Merchandising Coordinator
March 2011 – Present
+ Manage vendor relationship with third party photography studio to approve all final catalog
SAMANTHABULLOCK imagery and conduct brand training to ensure all photography aligns with the brand image
+ Develop and monitor online product life cycle schedule to assure products flow on and off the
Ecommerce Marketing
site according to their appropriate launch date, sale date and offline date
+ Build and maintain product data files that feed to administrative backend of
78 Winchester St. Medford, MA
www.Shop.PUMA.com
+ Merchandise retail products through cross categorization, cross sell and sorting rules
**********@*****.***
+ Edit and approve product copy for online shop
+ Extensive daily Q/A of www.Shop.PUMA.com
+ Collaborate with email marketing team to create ecommerce concepts & schedules
Dover Saddlery Inc. Littleton, MA E-Commerce Content Assistant
June 2010 – March 2011
+ Direct supervision of all onsite search activities using third party search optimization tool to yield
better search results pages & landing pages and increase conversion
+ Manage and improve shopping comparison engine (SCE) feeds and track & analyze monthly
sales for each account
+ Daily maintenance of social media channels (Facebook & Twitter) to engage customers,
merchandise products and share marketing campaign messages
+ Build and design content article pages for www.DoverSaddlery.com using Adobe DreamWeaver
+ Managed the launch of our mobile retail site with third party vender
+ Track and analyze basic ecommerce KPIs using Google Analytics to evaluate weekly business
+ Design & create merchandising panels with Adobe Photoshop and dictate the weekly panel
schedules based on seasonality, inventory and bestsellers then track click-through-rates
+ Dictate weekly schedule for homepage product grid and track unit sales for week of, prior and
after as well as click-through-rates to identify trends
+ Approve all onsite product rating & reviews and filter pertinent product information to buying
department and customer service
+ Conduct A/B testing, using Test-and-Target, to optimize site functionality and usability
+ Update and improve online product imagery and product copy
+ Merchandise products through cross categorization and sorting rules
+ Oversee and train E-Commerce Interns
Dover Saddlery Inc. Littleton, MA E-Commerce Internship
May 2009 – June 2010
+ Extensive daily maintenance of administrative backend of company website for Quality
Assurance purposes
+ Update and improve online product imagery and product copy
+ Merchandise products through cross categorization
ACTIVITES PROFICIENCIES.
University of Mary Washington Division III collegiate soccer - 2006
+
+ PUMA Values Sport Committee
+ Adobe Photoshop and DreamWeaver
+ Microsoft Office
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