Brenda D. Perry
DISTRICT SALES MANAGER / SPECIALTY REPRESENTATIVE / HOSPICE (CER) /
Licensed Pharmacy Technician - Licensed by The California State Board of
Pharmacy- Bio-Tech and Pharmaceutical Industries
Successful development and implemented sales strategies to aggressively
target and penetrate key markets / accounts. Top sales and leadership
performer with keen ability to train & develop sales forces, to introduce
and competitively position pharmaceutical products and services for market
dominance, while anticipating and exceeding customer requirements to exceed
corporate goals. Highly effective in leveraging key account relationships,
negotiations, and presentation and sales skills, to surpass sales targets
and service performance in dynamic market-driven environments. Proficient
in MS Office Suite, Siebel Systems, Visual Elk, Panorama, PSS Rx, EdgeRx,
Data Warehouse and S.A.M.I. Technology Software Systems.
Sales Growth Recruiting / Interviewing & Hiring New Product Launches
Strategies Product / Solution Selling Brand Development &
New Business Approaches Growth
Development Consultative Brennan Selling Customer Needs
Monitoring/Managing Techniques Assessment
Results Sales Force Performance Evaluation Gaining Formulary
Performance Process Access
Management & Career Management & Coaching Sales Force Building Team Synergy
Planning Sales & Presentations Performance through Leadership
Development & Target Selection / Market Assessment Computer & Software
Monitoring Budgets Training
PDI - FERRING PHARMACEUTICALS, INC. -
2/14/2011 - Present
Based in San Francisco, CA- Corporate Headquarters (New Jersey)
SPECIALTY PHARMACEUTICAL SALES REPRESENTATIVE
. Responsible for the sales & marketing of Women Health Specialty
Product (s) using Brennan's Consultative Selling Techniques.
. Successful development and implementation of sales strategies to
aggressively target and penetrate key specialty accounts.
. Effectively build and leverage key account relationships, and
coordinate medical education programs.
. Successfully surpass sales targets and service performance in dynamic
market-driven healthcare environments. Ranked 9th out of 220
Nationally Q1 2011, and Q3 2012 Ranked Bronze Level - District.
GENTIVA HEALTHCARE - FORMALLY ODYSSEY HEALTHCARE INC.
2009 - 2/13/2011
Based in California - Corporate Headquarters (Dallas, Texas)
COMMUNITY EDUCATION MARKETING REPRESENTATIVE (CER)
. Partnering with Hospital Medical Directors, Primary Care Physicians &
Specialists, Registered Nurses and Medical Case Managers, to assess
Hospice Appropriateness of Patients.
. Patients & Family Meetings for Hospice Placement and End of Life
. Marketing of Hospice & Home Healthcare Services, and Conducting the
Legal Process while Meeting Federal and State Requirements.
. Market Analysis & Development for Future Growth
. Working Knowledge of State & Federal regulatory Compliance Policies &
. State & Federal Regulatory Review of Patient's Physical, Medical and
Pharmacy Records in Hospitals and Private Physician's Offices for
. Liaison Meetings and In-Services with Directors of Nursing Services,
Hospital Medical Directors (MD's) and Private Practice Physician's.
. Assess and Identify Hospice Indicators for Hospice Appropriateness
i.e. Cancer, Cardiac Disease, Pulmonary Disease, Renal Disease, Liver
Disease, HIV Disease, Dementia, Neurological Diseases, Debility
Unspecified and Failure to Thrive.
. Assessment of Medical Care during and after Patient's Life.
KING PHARMACEUTICALS, INC./ELAN BIO-TECH PHARMCEUTICALS
2001 - 2007
Based in California - Corporate Headquarters (New Jersey)
DISTRICT SALES MANAGER
Provided Management, Sales Leadership and support for Bio-Tech /
Pharmaceutical Companies. Managed Bio-Tech / Pharmaceutical Sales Forces
for the sales and marketing of Sonata, Zanaflex, Skelaxin, Cutivate,
Levoxyl, Altace, Avinza, Glumetza, Thalitone, and Cytomel), bio-tech /
pharmaceuticals to healthcare providers in private practices, hospitals and
pharmacies within the States of California, Hawaii, Oregon, and
Nevada.Through effective management, leadership, training & development -
developed sales teams to successful analyze markets; identify selected
targets, effective selling skills to increase sales resulting in District
Performance exceeding goals of 106.8% of Total Product Portfolio
Attainment. District Leveraging of networking / cold calling strategies
resulted in successful product launches, in-services, and building Product
Advocacy Medical Boards resulting in well established key account base.
Monitoring & managing sales forces resulted in maintaining clear
expectations and accountability for sale & performance, relentlessly work
to meet clients needs, and successful execute sales plans, and quality
sales presentations to meet & exceed corporate objectives and goals.
. Year 2007 Ranked #14 out of 215 Presidents Club National Sales
. Year 2007 Recognition for Outstanding Top 20% Sales Performance
. Year 2006 Ranked Top 20% Skelaxin Performance
. Year 2006 Avinza Third Trimester Sales Award
. Year 2006 Awarded March Madness "Beat Your Best" Sales Performance
. Year 2005 Circle of Merit Sales and Total Job Performance Award
. Year 2002 Regional "Zanaflex" Sales Award
. Boosted sales by 106.8% in 2007, exceeded Glumetza goals by 135%,
Skelaxin goals by 108.2%, Avinza goals by 102.4% and Altace goals by
101.1% by successfully identifying & hiring the best talent, strong
leadership, effective coaching, managing & monitoring results,
accountability, training & development of sales teams in core
competency (i.e. market analysis, overall territory management, target
selection, business & territory planning with updates, pre & post call
planning, product & competitive product knowledge, sales presentations
resulting in sales, establishing key opinion leaders / advocacy boards
within the medical communities, proficiency in computer applications
and meeting & exceeding territory, district, regional and corporate
. Acquired formulary acceptance with Skelaxin, Avinza, Zanaflex, and
Sonata, through strategies to identify, generate, and secure new sales
. Delivered strong revenue growth through effective management &
leadership while cultivating synergy among key clients & sales force,
to increase sales in existing accounts and secure new accounts.
VENTIV PHARMACEUTICALS 1998 -
Based in California-Corporate Headquarters (New Jersey)
DISTRICT SALES MANAGER
Provided Management & Sales Leadership to Sales force for Forest
Pharmaceuticals, Inc. Managed & Lead Pharmaceutical Sales Forces for the
sales and marketing of Celexa (Anti-Depressant), Aerobid (Inhaled Cortico-
steroid) Tiazac (C.C. Blocker) and Monurol (Antibiotic) pharmaceuticals to
healthcare providers in private practices, hospitals and pharmacies within
the States of California and Arizona. Through effective management,
leadership, training & development - developed sales teams to analyze
markets, identify selected targets, and build effective selling skills to
increase sales resulting in District's Performance, achieving Year 2000
Regional "Sales Excellence" Sales Performance Award, Year 1999 National
"Stars" Sale Performance Award and Year 1998 Regional "Celexa" Sales Award.
Maximized District Leveraging with networking / cold calling tactics,
building Product Advocacy Medical Boards resulted in well established key
account base. Monitoring & managing sales forces to result in maintaining
clear expectations and accountability of sales & performance, to address &
meet customer needs, and meet & exceed corporate objectives & goals.
Delivered strong revenue growth through effective management & leadership
while cultivating synergy among key clients & sales force, to increase
sales in existing accounts and secure new accounts.
. Year 2000 Regional "Sales Excellence" Sales Performance Award
. Year 1999 National "Stars" Sale Performance Award
. Year 1998 Regional "Celexa" Sales Award!
1996 - 1998
Based in California - Corporate Headquarters (New Jersey)
DISTRICT SALES MANAGER
Provided Management, Sales Leadership and support for Ortho McNeil
Pharmaceuticals, Bristol Meyer Squibb Pharmaceuticals and Draxis Healthcare
of Canada Corporations. Managed & Lead Pharmaceutical Sales Forces for the
sales and marketing of Levaquin (Antibiotic), Floxin (Antibiotic), Ultram
(Analgesic), Maxipime (Antibiotic), Buspar (Anti-anxiety), Serzone (Anti-
depressant), Cefzil (Antibiotic), and Kerasal (keratalytic)
pharmaceuticals, to healthcare providers in private practices, hospitals
(Community, Medical Teaching Institutions, Kaisers, & VA's) and pharmacies,
within the States of California, Oregon, Washington, Idaho, Utah and
Through effective management, leadership, training & development -
developed sales teams in market analysis, business & budget planning,
targeting, building effective selling skills to increase sales resulting in
District Performance exceeding goals and achieving Year 1997 Regional
"Levaquin" Sales Performance Award, Year 1997 Regional "Ultram" Second
Trimester Sales Award, Year 1997 National "Levaquin" Sales Performance
Award, and Year 1998 Regional "Serzone" First Trimester Sales Performance
District successes were contributed to successfully Monitoring & managing
sales forces, maintaining clear expectations and accountability for sale &
performance, addressing & meeting clients needs, successful execution of
business & sales plans, delivering quality sales presentations and meeting
& exceeding corporate objectives and goals.
education and professional training
. KAPLAN UNIVERSITY - FT. LAUDERDALE, FLA.
- Advanced Bachelor of Science Business Management /
(Dean's Honors List, President's Honors List and Graduated
. Santa Fe University - Gainesville, Florida
- Associates of Arts Liberal Arts Degree
. California state board of pharmacy - sacramento, CA
- Licensed Pharmacy Technician
. st. francis medical center - san Francisco, CA
- Gastroenterology and Anesthesiology Internships in
Partnership with Glaxo Pharmaceuticals, Inc.
. Institute of thomas jefferson university - Malibu, CA
- Certificate in Pain Management Specialization in
Partnership with King Pharmaceuticals, Inc.
. Ives Pharmaceuticals, Glaxo Pharmaceuticals, Innovex- (Draxis Healthcare
Bristol Meyers Squibb, Ortho McNeil Pharmaceuticals), Ventiv Healthcare -
(Forest Pharmaceuticals), Elan' Bio Tech Pharmaceuticals and King
Pharmaceuticals - Formal Management & Leadership Training, Consultative
Selling, and Computer & Software Applications Training.
. ST. FRANCIS MEDICAL CENTER OF SAN FRANCISCO, CA - Internships in
Gastroenterology and Anesthesiology procedures.
. GLAXO PHARMACEUTICALS - Consultative Selling and Contracts Negotiation