Brenda D. Perry

*** ****** ***** ( SAN FRANCISCO, CA ( 415-***-**** (

ab8m3h@r.postjobfree.com

PROFESSIONAL EXPERIENCE

DISTRICT SALES MANAGER / SPECIALTY REPRESENTATIVE / HOSPICE (CER) /

Licensed Pharmacy Technician - Licensed by The California State Board of

Pharmacy- Bio-Tech and Pharmaceutical Industries

Successful development and implemented sales strategies to aggressively

target and penetrate key markets / accounts. Top sales and leadership

performer with keen ability to train & develop sales forces, to introduce

and competitively position pharmaceutical products and services for market

dominance, while anticipating and exceeding customer requirements to exceed

corporate goals. Highly effective in leveraging key account relationships,

negotiations, and presentation and sales skills, to surpass sales targets

and service performance in dynamic market-driven environments. Proficient

in MS Office Suite, Siebel Systems, Visual Elk, Panorama, PSS Rx, EdgeRx,

Data Warehouse and S.A.M.I. Technology Software Systems.

Core Competencies:

Sales Growth Recruiting / Interviewing & Hiring New Product Launches

Strategies Product / Solution Selling Brand Development &

New Business Approaches Growth

Development Consultative Brennan Selling Customer Needs

Monitoring/Managing Techniques Assessment

Results Sales Force Performance Evaluation Gaining Formulary

Performance Process Access

Management & Career Management & Coaching Sales Force Building Team Synergy

Planning Sales & Presentations Performance through Leadership

Development & Target Selection / Market Assessment Computer & Software

Monitoring Budgets Training

PDI - FERRING PHARMACEUTICALS, INC. -

2/14/2011 - Present

Based in San Francisco, CA- Corporate Headquarters (New Jersey)

SPECIALTY PHARMACEUTICAL SALES REPRESENTATIVE

. Responsible for the sales & marketing of Women Health Specialty

Product (s) using Brennan's Consultative Selling Techniques.

. Successful development and implementation of sales strategies to

aggressively target and penetrate key specialty accounts.

. Effectively build and leverage key account relationships, and

coordinate medical education programs.

. Successfully surpass sales targets and service performance in dynamic

market-driven healthcare environments. Ranked 9th out of 220

Nationally Q1 2011, and Q3 2012 Ranked Bronze Level - District.

GENTIVA HEALTHCARE - FORMALLY ODYSSEY HEALTHCARE INC.

2009 - 2/13/2011

Based in California - Corporate Headquarters (Dallas, Texas)

COMMUNITY EDUCATION MARKETING REPRESENTATIVE (CER)

. Partnering with Hospital Medical Directors, Primary Care Physicians &

Specialists, Registered Nurses and Medical Case Managers, to assess

Hospice Appropriateness of Patients.

. Patients & Family Meetings for Hospice Placement and End of Life

Medical Care.

. Marketing of Hospice & Home Healthcare Services, and Conducting the

Legal Process while Meeting Federal and State Requirements.

. Market Analysis & Development for Future Growth

. Working Knowledge of State & Federal regulatory Compliance Policies &

Laws.

. State & Federal Regulatory Review of Patient's Physical, Medical and

Pharmacy Records in Hospitals and Private Physician's Offices for

Hospice Appropriateness.

. Liaison Meetings and In-Services with Directors of Nursing Services,

Hospital Medical Directors (MD's) and Private Practice Physician's.

. Assess and Identify Hospice Indicators for Hospice Appropriateness

i.e. Cancer, Cardiac Disease, Pulmonary Disease, Renal Disease, Liver

Disease, HIV Disease, Dementia, Neurological Diseases, Debility

Unspecified and Failure to Thrive.

. Contracts

. Assessment of Medical Care during and after Patient's Life.

KING PHARMACEUTICALS, INC./ELAN BIO-TECH PHARMCEUTICALS

2001 - 2007

Based in California - Corporate Headquarters (New Jersey)

DISTRICT SALES MANAGER

Provided Management, Sales Leadership and support for Bio-Tech /

Pharmaceutical Companies. Managed Bio-Tech / Pharmaceutical Sales Forces

for the sales and marketing of Sonata, Zanaflex, Skelaxin, Cutivate,

Levoxyl, Altace, Avinza, Glumetza, Thalitone, and Cytomel), bio-tech /

pharmaceuticals to healthcare providers in private practices, hospitals and

pharmacies within the States of California, Hawaii, Oregon, and

Nevada.Through effective management, leadership, training & development -

developed sales teams to successful analyze markets; identify selected

targets, effective selling skills to increase sales resulting in District

Performance exceeding goals of 106.8% of Total Product Portfolio

Attainment. District Leveraging of networking / cold calling strategies

resulted in successful product launches, in-services, and building Product

Advocacy Medical Boards resulting in well established key account base.

Monitoring & managing sales forces resulted in maintaining clear

expectations and accountability for sale & performance, relentlessly work

to meet clients needs, and successful execute sales plans, and quality

sales presentations to meet & exceed corporate objectives and goals.

Career Highlights

. Year 2007 Ranked #14 out of 215 Presidents Club National Sales

Performance

. Year 2007 Recognition for Outstanding Top 20% Sales Performance

. Year 2006 Ranked Top 20% Skelaxin Performance

. Year 2006 Avinza Third Trimester Sales Award

. Year 2006 Awarded March Madness "Beat Your Best" Sales Performance

Award

. Year 2005 Circle of Merit Sales and Total Job Performance Award

. Year 2002 Regional "Zanaflex" Sales Award

. Boosted sales by 106.8% in 2007, exceeded Glumetza goals by 135%,

Skelaxin goals by 108.2%, Avinza goals by 102.4% and Altace goals by

101.1% by successfully identifying & hiring the best talent, strong

leadership, effective coaching, managing & monitoring results,

accountability, training & development of sales teams in core

competency (i.e. market analysis, overall territory management, target

selection, business & territory planning with updates, pre & post call

planning, product & competitive product knowledge, sales presentations

resulting in sales, establishing key opinion leaders / advocacy boards

within the medical communities, proficiency in computer applications

and meeting & exceeding territory, district, regional and corporate

goals.

. Acquired formulary acceptance with Skelaxin, Avinza, Zanaflex, and

Sonata, through strategies to identify, generate, and secure new sales

leads.

. Delivered strong revenue growth through effective management &

leadership while cultivating synergy among key clients & sales force,

to increase sales in existing accounts and secure new accounts.

VENTIV PHARMACEUTICALS 1998 -

2000

Based in California-Corporate Headquarters (New Jersey)

DISTRICT SALES MANAGER

Provided Management & Sales Leadership to Sales force for Forest

Pharmaceuticals, Inc. Managed & Lead Pharmaceutical Sales Forces for the

sales and marketing of Celexa (Anti-Depressant), Aerobid (Inhaled Cortico-

steroid) Tiazac (C.C. Blocker) and Monurol (Antibiotic) pharmaceuticals to

healthcare providers in private practices, hospitals and pharmacies within

the States of California and Arizona. Through effective management,

leadership, training & development - developed sales teams to analyze

markets, identify selected targets, and build effective selling skills to

increase sales resulting in District's Performance, achieving Year 2000

Regional "Sales Excellence" Sales Performance Award, Year 1999 National

"Stars" Sale Performance Award and Year 1998 Regional "Celexa" Sales Award.

Maximized District Leveraging with networking / cold calling tactics,

building Product Advocacy Medical Boards resulted in well established key

account base. Monitoring & managing sales forces to result in maintaining

clear expectations and accountability of sales & performance, to address &

meet customer needs, and meet & exceed corporate objectives & goals.

Delivered strong revenue growth through effective management & leadership

while cultivating synergy among key clients & sales force, to increase

sales in existing accounts and secure new accounts.

Career Highlights

. Year 2000 Regional "Sales Excellence" Sales Performance Award

. Year 1999 National "Stars" Sale Performance Award

. Year 1998 Regional "Celexa" Sales Award!

INNOVEX PHARMACEUTICALS

1996 - 1998

Based in California - Corporate Headquarters (New Jersey)

DISTRICT SALES MANAGER

Provided Management, Sales Leadership and support for Ortho McNeil

Pharmaceuticals, Bristol Meyer Squibb Pharmaceuticals and Draxis Healthcare

of Canada Corporations. Managed & Lead Pharmaceutical Sales Forces for the

sales and marketing of Levaquin (Antibiotic), Floxin (Antibiotic), Ultram

(Analgesic), Maxipime (Antibiotic), Buspar (Anti-anxiety), Serzone (Anti-

depressant), Cefzil (Antibiotic), and Kerasal (keratalytic)

pharmaceuticals, to healthcare providers in private practices, hospitals

(Community, Medical Teaching Institutions, Kaisers, & VA's) and pharmacies,

within the States of California, Oregon, Washington, Idaho, Utah and

Arizona.

Through effective management, leadership, training & development -

developed sales teams in market analysis, business & budget planning,

targeting, building effective selling skills to increase sales resulting in

District Performance exceeding goals and achieving Year 1997 Regional

"Levaquin" Sales Performance Award, Year 1997 Regional "Ultram" Second

Trimester Sales Award, Year 1997 National "Levaquin" Sales Performance

Award, and Year 1998 Regional "Serzone" First Trimester Sales Performance

Award.

District successes were contributed to successfully Monitoring & managing

sales forces, maintaining clear expectations and accountability for sale &

performance, addressing & meeting clients needs, successful execution of

business & sales plans, delivering quality sales presentations and meeting

& exceeding corporate objectives and goals.

education and professional training

. KAPLAN UNIVERSITY - FT. LAUDERDALE, FLA.

- Advanced Bachelor of Science Business Management /

Marketing Degree

(Dean's Honors List, President's Honors List and Graduated

Cum Laude)

. Santa Fe University - Gainesville, Florida

- Associates of Arts Liberal Arts Degree

. California state board of pharmacy - sacramento, CA

- Licensed Pharmacy Technician

. st. francis medical center - san Francisco, CA

- Gastroenterology and Anesthesiology Internships in

Partnership with Glaxo Pharmaceuticals, Inc.

. Institute of thomas jefferson university - Malibu, CA

- Certificate in Pain Management Specialization in

Partnership with King Pharmaceuticals, Inc.

. Ives Pharmaceuticals, Glaxo Pharmaceuticals, Innovex- (Draxis Healthcare

of Canada,

Bristol Meyers Squibb, Ortho McNeil Pharmaceuticals), Ventiv Healthcare -

(Forest Pharmaceuticals), Elan' Bio Tech Pharmaceuticals and King

Pharmaceuticals - Formal Management & Leadership Training, Consultative

Selling, and Computer & Software Applications Training.

. ST. FRANCIS MEDICAL CENTER OF SAN FRANCISCO, CA - Internships in

Gastroenterology and Anesthesiology procedures.

. GLAXO PHARMACEUTICALS - Consultative Selling and Contracts Negotiation

Training

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