Manager Sales

PATTI ANDRESEN-SHEW, MBA

**** **** ****** *****

Oshkosh, WI 54904

Residence: 920-***-****

Cell: 920-***-****

********.****@*****.***

SUMMARY

Energetic marketing professional with proven experience in managing and

developing integrated marketing communications for business to business,

consumer and multiple brands. Corporate and agency experience in marketing.

Expertise in the following:

Web Site and Digital Member Retention and Brand and Customer

Communications Management Management and Perception Research

and Metrics Metrics

Search Engine Optimization Budget Development Key Account and New

and Analysis Business Sales

Trade Show Planning and Market Plan Mentoring and

Support Development Personnel

Development

Meeting Planning and Literature Corporate and Public

Support Development Relations

PROFESSIONAL EXPERIENCE

ANDRESEN-SHEW CONSULTING

Marketing for business to business firms.

Marketing Consultant (June, 2013 - present)

Directions Marketing, Neenah, WI

Premier full-service marketing firm, advertising agency and package design

firm located in Neenah, Wisconsin.

Account Manager (2010 - May, 2013)

. Created campaigns to increase and retain client's members.

. Functioned as liaison between agency and clients with creative team.

. Managed client budgets to meet company objectives.

. Prepared new business proposals and presented agency's capabilities.

. Functioned as team leader on consumer and business to business

accounts.

. Conducted client specific market research.

. Created marketing plans and facilitated website, lead generation and

new product launch planning for clients.

ALLIANCE Laundry Systems, Ripon, WI

The global leader in the design and manufacture of commercial laundry

equipment, marketed under the Speed Queen, UniMac, Huebsch, IPSO and

Cissell brands.

Marketing Communications Director (2004-2009)

. Developed and analyzed over three million dollar marketing communication

budgets for five brands and eight market channels.

. Hired, trained and coached staff of 10 professionals in the areas of web

design and programming, multi-media, digital marketing, sales lead

management, tradeshow and meeting coordination, print, direct mail and

public relations.

. Managed within budget and timeline the integrated market communication

plan for product launches.

. Increased sales into hotel laundry market through tactical research on

hotel equipment buying patterns.

. Increased customer satisfaction and streamlined customer communication

through launch of multiple brand distributor password protected sites.

. Increased communication and brand clarity by leading marketing team in

development of brand, market communication summaries and presenting to

sales executives.

. Acquired and directed activities of search engine consulting firm

increasing our international and domestic web site visit performance over

30%.

. Increased lead response and efficiency by developing an online lead

fulfillment strategy.

. Increased customer satisfaction and brand image by acquiring and

directing the activities of web site consulting firm that developed

websites for our distributors.

. Increased departmental efficiency by creating integrated marketing

communication calendars.

. Developed sales into new market by leading marketing communications team

in launch of Speed Queen Brand into consumer market.

. Directed and delivered within budget and time line brand perception study

on North American commercial laundry brands.

. Increased customer and sales communication by planning meetings,

negotiating site contracts and presenting at national sales and customer

meetings and tradeshows.

Manager Sales and Marketing Administration (2001-2004)

Manager of Marketing Services (1989 - 2001)

Manager of Strategic Planning and Analysis (1987 - 1989)

Manager Personnel Administration (1985 - 1987)

Personnel Specialist (1983 - 1985)

City of Wausau and Marathon County, Wausau, WI

Personnel Coordinator (1981-1983)

EDUCATION

Master of Business Administration, University of Wisconsin Oshkosh,

1992

Bachelor of Science, Human Services and Psychology, University of Wisconsin

Oshkosh

AWARDS AND ASSOCIATIONS

Marketing Executives Group member

Awarded Advanced Management Certificate, Raytheon Company

Kiwanis Club member

Past member of University of Wisconsin Oshkosh Center for Community

Partnerships

Contact this candidate